Many luxury watch brands are renowned not just for their craftsmanship and heritage, but also for their sponsorship of sports including golf, tennis, yacht-racing, and many more.
In any sport, precision and timing are key to success, and for athletes who are at the top of their game, only a watch of excellent quality will do.
Here are 6 superstar athletes and their watches of choice:
Roger Federer is one of the greatest tennis players of all time, currently holding the most titles at Wimbledon, together with 19 Grand Slam titles. He was signed as Rolex ambassador in 2006, and is always spotted with a Rolex on his wrist every time he raises his trophy. Earlier this year, he won the 2017 Australian Open and celebrated with a Rolex GMT-Master II BLNR, also known as “Batman” in watch circles.
Lebron James is considered by many, including his peers, as the “face of the NBA”. The Cleveland Cavaliers star has won three NBA championships and numerous MVP awards, making him one of the most influential athletes of his time. Also known in watch circles for his extensive watch collection, he is fond of wearing gold watches — in his watch box are Audemars Piguet Royal Oak Offshore, Rolex Yacht-Master II, Rolex Sky-Dweller and Rolex Day-Date.
Former England captain David Beckham retired in 2013, but remains one of the most instantly recognizable football players in the world. He was signed by Tudor as their ambassador in June 2017, but Beckham has been known as a Rolex fan counting a Deepsea Seadweller, vintage Submariner, GMT Master with nipple dial and a Datejust in his collection. He was also the brand ambassador for the Breitling Transocean Chronograph Unitime from 2012 to 2014.
Apart from being two-time MVP, Steph Curry has proven his worldwide appeal and is widely considered by players and analysts as the greatest shooter in NBA history. Steph’s been photographed wearing a variety of watches, but the one that manages to stand out is his Rolex Deepsea Sea-Dweller. It’s not sure how much diving he actually does with the watch, but he probably likes the understated style.
Cristiano Ronaldo, four-time FIFA world player of the year, currently ranks #1 in Forbes’ list of highest paid athletes. The Portuguese native just inked a contract extension with Real Madrid and has a growing line of self-branded products including shoes, fragrance, clothing and a line of hotels. He’s also a Tag Heuer ambassador and has been seen wearing the Tag Heuer Formula 1, Carrera Calibre HEUER 02 and the Monaco on several occasions.
Lionel Messi is remains the only player in history to win five FIFA Ballon d’Or awards, and is considered by many to be the greatest football player ever. His love affair with Audemars Piguet began in 2005, when he was presented with a Royal Oak by his managers after winning his first Liga title. He began to collect Royal Oaks and eventually became its ambassador in 2010.
SEE MORE OF THE WATCHES IN OUR VIDEO: