The Tag Heuer Monaco is still one of the coolest watches one can buy today, more than 40 years after its launch. While it is known mostly for its connection to actor and racer Steve McQueen, and for its distinctive square case, there is more to the iconic chronograph than its looks and fame.
Here are key dates in the history of the Tag Heuer Monaco:
The Monaco has since moved into more upscale categories since LVMH took over (such as the Monaco V4 concept watch). But it remains one of the flagship models of TAG Heuer. Today, it is available in several variations, including models for Ladies.
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Tournage du film “Le Mans” en 1970 By Marc Le Beller (ZANTAFIO56) (24 heures du Mans 1970) licensed by CC BY-SA 2.0, via Wikimedia Commons / Heuer Carrera 1964 By Jeff stein (Own work) [Public domain], via Wikimedia Commons