Sly Meets Panerai
Enter actor and filmmaker Sylvester Stallone. In 1995, the actor was visiting Florence, Italy to look for a watch that would help him build his character for the film Daylight. While browsing a jeweller’s shop in Rome, he chanced upon the Panerai Luminor, a watch that he says “immediately knew it had star power”.
So taken was he by the brand that he took home several pieces of the Mare Nostrum and Submersible. He even had them engraved with “Slytech” and his signature on the case back and gave them as gifts to friends. This is how his love affair with the brand started; and how Panerai slowly came to conquer the action film genre with Sly’s endorsement.
The Best Endorsement
Panerai has made no public announcements of its appearances in movies, but who needs that when they’ve got the best endorsement? The most powerful wrists in action movies have worn Panerai, both on and off the screen. Here are some of them: