1. Research for a reputable dealer to sell your watch to.
There are several platforms you can use to sell your watch: auctions, online marketplaces like eBay and Craigslist, and posting on online watch forums. Out of all your options, however, the best one is to choose a reputable pre-owned watch dealer.
Auctions are best for watches that are considered holy grail or particularly unique. It would not make sense to auction off a widely available watch because there will be no competition.
eBay may seem like an easier way to sell your watch, but they pose many disadvantages. First is that many buyers will refuse to buy on these platforms, unless you have built a solid reputation on them. Second is that there are fees and commissions that can cut into your profits.
Forums and online marketplaces like Craigslist pose security risks, as most of the transactions here are done in cash, and you would often have to meet the seller in person.
Local Jewelers are often the worst place to go, as their focus is jewelry, and watches are only ancillary products to them. They will not have the experience to know the market value of your watch and therefore not give you the best possible price.
Meanwhile, a reputable pre-owned watch dealer would have:
An experienced team of master watchmakers who are constantly analyzing the market to accurately price your watch.
Built a solid reputation and loyal customer base, which you can verify through reviews and testimonials.
A secure and efficient platform for buying and selling watches. This means that apart from their website, they also have a brick and mortar location, and have been around for many years.