Put the hands on 10:10. You’ve probably noticed that every commercial watch photo has the time set on 10:10. The reason is that this time setting makes the watch face symmetrical; and gives a clear view of the logo on the dial. By no means is this a rule – you can put the watch on any time setting, but it’s best to keep the middle of the watch free from the hands.
Note: To avoid having to set the time repeatedly, you can put the watch on static by pulling out the crown, then editing the crown back with a photo editing program. If you’d rather not do this, you can set up the watch a few minutes earlier, then wait until it hits 10:10.