3 Reasons to Buy Vintage Watches Now

vintage watches

There’s no question – the coronavirus pandemic had a significant impact on all industries, from travel to retail. The watch industry is no exception, with brick and mortar stores closed and big trade fairs like the mighty Baselworld cancelled.

This doesn’t mean that the industry has shut down, however. In fact, we can say that collectors are still buying watches, and vintage models in particular, are still in demand. Here are three reasons why collectors are still buying vintage watches; and why the best time to buy might be now:


#1 Collectors see vintage watches as less volatile investments.

The spreading COVID-19 pandemic has shaken stock markets around the world; and in turn, investor’s sentiments. Collectors may be buying vintage watches in order to park their money, while the stock market is volatile.

Vintage watches – particularly classics like the Rolex Submariner and Daytona, and vintage Patek Philippe and Audemars Piguet pieces – are considered “blue chip” watches, or watches that keep their value well – and may be seen by collectors as a more stable investment vehicle.


Omega Speedmaster Vintage 321 DON Dial Mens Watches
Omega Speedmaster Vintage 321 DON Dial Mens Watches

Since vintage watches are already out of production, the buyer also avoids taking the initial depreciation. Moreover, they are inherently scarcer and limited in number. With these two factors considered, vintage watches – especially unique and specialized models – will always have buyers, particularly when things go back to normal.

All these factors combined, may be why some collectors think that vintage watches, especially ones in great condition, may be a great haven to put assets in right now.



#2 With production closed, collectors anticipate price increases for brand new watches – making pre-owned or vintage more attractive options.

Collectors usually eye a number of different watches at a time or have a list of watches they intend to purchase when the time comes. While many were anticipating the year’s new releases, there are two reasons why they may not be attractive to collectors by the time they’re released.

Rolex, along with Patek Philippe, Audemars Piguet, and Hublot have stopped production for the time being. When they release new models this year, prices may be higher than they originally would be, in order to recoup losses.


Rolex Submariner, Rolex Sea-Dweller, Panerai Luminor Marina, Omega Speedmaster, Tudor Pelagos
Vintage and Vintage-Inspired Watches. Clockwise: Rolex Submariner, Rolex Sea-Dweller, Panerai Luminor Marina, Omega Speedmaster, Tudor Pelagos

Moreover, Rolex and Patek Philippe are known to have long waiting lists and neither are reducing them right now. This means an even longer wait for collectors, who may already opt to get another watch that’s on their list. Both of these factors make pre-owned and vintage watches the more attractive choice.



#3 Collectors have more time to shop online and nurture their watch collecting hobby.

The pandemic has sure given people more time to pursue hobbies, and it’s no different for watch collectors. Not only is it a good time to learn more about horology, it also gives collectors the luxury of time to dig through online stores for their desired watch.

The rare pieces that are usually harder to come across may also be easier to find now – and collectors who have squirrelled away money for their grail watches, may be ready for the big purchase.


Rolex Seadweller Vintage Steel Mens Watch
Rolex Seadweller Vintage Steel Mens Watch



Watches, which are luxuries even during good times, are definitely lower on the list of priorities these days. Vintage watches continue to thrive however, and that’s certainly good news for these uncertain times.





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