The Oldest Luxury Watch Brands

Luxury watchmaking is a realm where tradition, heritage, and impeccable craftsmanship reign supreme. It is a world where timepieces become works of art, crafted with meticulous attention to detail and infused with a sense of timeless elegance. At the pinnacle of this prestigious realm stand the oldest luxury watch brands, which have stood the test of time and continue to captivate watch enthusiasts with their unwavering commitment to excellence.

Blancpain, Vacheron Constantin, Breguet, Patek Philippe, and Jaeger LeCoultre are five iconic names that have shaped the course of horological history. These brands, with their remarkable legacies, have not only witnessed the evolution of watchmaking but have also been instrumental in driving its progression.

Jaeger LeCoultre Master Collection
Jaeger LeCoultre Master Collection

Known for their unwavering dedication to craftsmanship and innovation, these luxury watch houses have become synonymous with the highest standards of quality and sophistication.

Their stories are steeped in rich heritage, dating back to the 18th and 19th centuries, when master craftsmen decided to redefine the very concept of timekeeping. From the emergence of Blancpain’s legendary dive watches to Patek Philippe’s groundbreaking foray into sports watches, each brand has carved a unique path, blending tradition with innovation, and setting benchmarks that inspire the industry to this day. Let us delve into the captivating history and evolution of these five extraordinary luxury watch brands.
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Blancpain Fifty Fathoms Bathyscaphe Ceramic Blue and Black Dial Mens Watch 5000
Blancpain Fifty Fathoms Bathyscaphe Ceramic Blue and Black Dial Mens Watch 5000

Blancpain (1735)

Blancpain, established in 1735 by Jehan-Jacques Blancpain, is recognized as the oldest luxury watch brand in the world and one of the pioneers of the Swiss watch industry. Initially operating as a small workshop in Villeret, Switzerland, Blancpain rapidly gained prominence for its exceptional craftsmanship and innovative approach to watchmaking. The brand’s commitment to traditional techniques and attention to detail have remained unwavering over the centuries.

Blancpain Leman Reveil GMT Alarm 18k Rose Gold Mens Watch 2841-3642-53B
Blancpain Leman Reveil GMT Alarm 18k Rose Gold Mens Watch 2841-3642-53B

Blancpain is also renowned for being the creator of some of the smallest and thinnest watch movements, among them the smallest moonphase display and the world’s thinnest split-second chronograph for over two decades. What really sets them apart from other brands is the limited release of their models. They only make around 10,000 watches per year and their most exclusive watch, the Blancpain 1735, while one of the most complicated mechanical watches, was only released with 30 pieces.

Blancpain is particularly revered for its dive watches, notably the Fifty Fathoms. Introduced in 1953, the Fifty Fathoms was one of the first purpose-built diving watches and set the standard for subsequent models. Blancpain has consistently reimagined the Fifty Fathoms, incorporating new materials, enhanced water resistance, and advanced features while staying true to the original design.


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Vacheron Constantin 1955 Cornes de Vache Platinum Watch 5000H
Vacheron Constantin 1955 Cornes de Vache Platinum Watch 5000H

Vacheron Constantin (1755)

Established in 1755 by Jean-Marc Vacheron, Vacheron Constantin holds the distinction of being not necessarily the oldest watch company, but the oldest luxury watch company with continuous operations. In 1819, the partner, Francois Constantin was added to the brand. The brand has remained at the forefront of luxury watchmaking, combining traditional craftsmanship with innovative designs. Vacheron Constantin’s timepieces are renowned for their elegance, technical precision, and intricate complications.

Vacheron Constantin Overseas Watches
Vacheron Constantin Overseas Watches

They’re accredited with the first complication in 1770 and then the first engine-turned dials by 1779. They can also lay claim to the thinned mechanical watch with their Patrimony collection. By 1979 they added to their claims to fame with the one of the most expensive watches ever, the ingot and diamond-set “Kallista” which initially sold for $5 million.

Over the years, Vacheron Constantin has expanded its repertoire beyond classic dress watches, venturing into the sports watch genre with the introduction of the Overseas collection. The Overseas timepieces feature a sporty aesthetic while maintaining the brand’s signature refinement. Vacheron Constantin has successfully incorporated modern materials and technical advancements into their watches, appealing to a broader range of watch enthusiasts.


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Breguet Marine Big Date Automatic 18K Yellow Gold Watch 5817BA
Breguet Marine Big Date Automatic 18K Yellow Gold Watch 5817BA

Breguet (1775)

Breguet, founded in 1775 by Abraham-Louis Breguet, has left an indelible mark on the history of watchmaking. The brand’s founder was a visionary and a master of innovation, credited with inventing numerous horological advancements. Breguet watches are characterized by their exquisite craftsmanship, iconic designs, and mechanical prowess.

Breguet Type XXI Flyback LE Black Dial Titanium Mens Watch 3815TI
Breguet Type XXI Flyback LE Black Dial Titanium Mens Watch 3815TI

This brand created the first wristwatch in 1810 and the first tourbillon in 1795. Breguet’s rise to fame can easily be attributed to the attention paid by Queen Marie Antoinette and King Louis XVI. A special creation for Antoinette was a timepiece that included every complication known to horology at the time.

One of Breguet’s most celebrated timepieces is the Classique collection, which embodies the brand’s timeless elegance and technical precision. The Classique watches feature Breguet’s signature elements, including the distinctive Breguet hands, guilloché dials, and coin-edge cases. While Breguet has consistently honored its heritage, the brand has also embraced modernity by incorporating contemporary materials and complications into their timepieces.


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Jaeger LeCoultre Reverso Duoface
Jaeger LeCoultre Reverso Duoface Watches

Jaeger LeCoultre (1833)

Established in 1833 by Antoine LeCoultre, Jaeger LeCoultre has become synonymous with exceptional watchmaking expertise and artistic innovation. The brand has a rich heritage of crafting intricate movements and producing remarkable timepieces. Jaeger LeCoultre is known for its technical mastery, incorporating high complications, such as perpetual calendars and tourbillons, into their watches.

Jaeger LeCoultre Master Calendar Watches
Jaeger LeCoultre Master Calendar Watches

One of Jaeger LeCoultre’s most notable contributions to horology is the Reverso collection. Introduced in the 1930s, the Reverso watches feature a unique reversible case, allowing the wearer to protect the dial by flipping it over.

This iconic design has transcended time and has become a symbol of Jaeger LeCoultre’s craftsmanship and aesthetic appeal. The brand continues to push the boundaries of watchmaking, creating innovative complications and collaborating with other luxury brands.


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Patek Philippe Complications Annual Calendar Platinum and Watches 5905 5205
Patek Philippe Complications Annual Calendar Platinum and Watches 5905 5205

Patek Philippe (1839)

Founded in 1839 by Antoni Patek and François Czapek, Patek Philippe has established itself as one of the most prestigious and revered luxury watch brands in the world. Patek Philippe is synonymous with exceptional craftsmanship, refined aesthetics, and intricate complications. The brand’s commitment to perpetual innovation has propelled it to the pinnacle of haute horlogerie.

Patek Philippe Nautilus 7118 and 4700 Watches
Patek Philippe Nautilus 7118 and 4700 Watches

Patek added watchmaker Jean-Adrien Philippe in 1844, officially creating the Patek Philippe company that we’re familiar with today. Like many of our famous watchmaking brands, Patek Philippe also served royalty with watches made for Queen Victoria and Prince Albert, and the king and queen of Denmark. They didn’t stop there. Patek Philippe regularly pushes boundaries and created one of the most complicated watches, the Calibre 89 for the 150th anniversary of the company. This watch houses 39 complications.

Patek Philippe’s legacy is intertwined with its iconic timepieces, such as the Calatrava and the Nautilus. The Calatrava collection represents the epitome of classic dress watches, featuring elegant designs and refined movements. In contrast, the Nautilus collection revolutionized the industry by introducing a uniquely shaped luxury sport watch. Patek Philippe’s enduring commitment to innovation is evident in its recent addition of the Aquanaut collection, which blends sporty aesthetics with technical advancements.


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The Oldest Luxury Watch Brands: Final Thoughts

Blancpain, Vacheron Constantin, Breguet, Patek Philippe, and Jaeger LeCoultre stand as pillars of luxury watchmaking, embodying the essence of timeless elegance and craftsmanship. These brands have not only preserved their rich heritage but have also adapted to the changing times, creating innovative timepieces that continue to captivate watch enthusiasts worldwide.

As we marvel at the intricate complications, exquisite designs, and impeccable precision of their watches, it is evident that their legacy is etched in every tick and tock. Today, these brands continue to inspire and shape the horological landscape, captivating the hearts of collectors and connoisseurs alike.

As a testament to their enduring appeal, SwissWatchExpo, a trusted name in the luxury watch industry, showcases an extensive collection of authentic, pre-owned timepieces from these iconic brands, allowing enthusiasts to own a piece of horological history.

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Patek Philippe Aquanaut 5167 Models

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