The Watches on Mad Men

Rolex Explorer I Vintage and Modern

Very few TV characters have had as much influence on men’s fashion as Mad Men’s Don Draper. His sleek, tailored and classic styling helped resurrect 1960’s fashion; and had the modern man aiming for his suave and sophisticated look.

Don wore amazing dress watches on the show, and lucky for us, they are still being made in contemporary versions today. Check them out:


Jaeger LeCoultre Grande Reverso Rose Gold Watch 278.2.56 Q3802520


Jaeger LeCoultre Reverso in rose gold

This becomes Don’s go-to watch since Season 2 of the series, presumably to reflect the fact that he has moved up in the company. The rectangular dress watch has been in production since 1931, originally as a watch for polo players, but its classic Art Deco style quickly gained appeal outside the polo fields. Photo from Forbes Life on Twitter




Rolex Explorer I 39mm Black Dial Mens Watch 214270


Rolex Explorer I

Don begins wearing a 1960’s Rolex Explorer I, possibly the reference 1016, in Season 4. There’s no mistaking the watch with its all-steel construction and 3-6-9 Arabic markers.

The Explorer is Rolex’s most classic sports model. Originally created for mountain expeditions, the contrasting black dial and luminous markers, were meant to make it more legible in low-light conditions. Photo from Mad Men AMC on Twitter




Omega Seamaster Reference 166.020


Don also sported a black dial Omega Seamaster De Ville. The era’s Seamaster watches were introduced with a water resistant case, but looked like elegant dress watches. Photo from Christie’s and Mad Men AMC on Instagram




Omega DeVille Prestige 18K Yellow Gold Small Seconds Watch 4620.31


Omega DeVille Prestige in yellow gold

In Season 6, we see Don wearing a yellow gold dress watch, presumably another Omega DeVille. The yellow gold case and black leather strap go very well with his warm-colored ensembles for the season. Photo from Mad Men AMC on Instagram




Jaeger Lecoultre Master Memovox Silver Dial Mens Watch 174.8.96 Q1418430


Jaeger LeCoultre Master Memovox

The Memovox is the very first watch that Don sported on the show. His timepiece featured a Tuxedo dial — that is, a white dial, black outer ring and a round steel case. The style was very popular in the 1960s; however, it was discontinued before the decade ended.

The Master Memovox made a reappearance in 2012; and is still being produced in a sleeker, more modern version today. Photo from Mad Men AMC on Twitter




Tudor Oyster-Prince Tuxedo Reference 7967


It’s not just Don who wore fine timepieces in the show. Roger Sterling, the agency’s silver fox, wore a Tudor Oyster Prince to accompany his sometimes flashy, but impeccable suits. Photo from Christie’s and AMC TV on Twitter



Giancarlo Esposito Buys a Rolex from SwissWatchExpo

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