Our newly renovated showroom in Buckhead, Atlanta is now open! Here’s a virtual tour of…
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The most expensive watch brands exist in an exclusive realm of watchmaking, where meticulous craftsmanship,…
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When it comes to luxury watches, Rolex has unparalleled popularity. In fact, it’s also the world’s most…
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Rolex. The name itself evokes images of luxury, success, and timeless style. But what is…
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In 2025, a watch is so much more than a timepiece. It’s a statement of…
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For decades, owning a Rolex has been a universal benchmark for success. But for most…
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The watch world loves an anniversary, but few milestones carry the weight of a centennial.…
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The landscape of Swiss watchmaking is not what it was ten years ago. In 2026,…
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Watch Spotting: James Corden’s Carpool Karaoke
James Corden scored a big hit with the viral series Carpool Karaoke. The English host takes music’s superstars for a drive around L.A. while they sing along to their own hit songs. The real…

Best Auto Racing Inspired Watches
5 Best Auto Racing Inspired Watches The worlds of watchmaking and automobile racing have been intertwined for decades. Both passions are mechanical at heart; and are rooted in timing, precision, and endurance.While…

Usher’s Watch Collection
Much like his multiplatinum album sales and hit singles, Usher’s personal style has stolen headlines. Not one to shy away from unconventional, eye-catching choices (neon suits anyone?), Usher does have a few…

Pros & Cons of Ceramic in Watches
Ceramic in Watches: What are the pros and cons? Gone are the days when watch materials are limited to steel and gold. Over the past half-century, major industry players have experimented…

Famous Fans of the Rolex Daytona
The Rolex Daytona is one of the most coveted models on the planet. The racing-inspired watch was originally made for a niche market; but now enjoys worldwide appeal. Newer models have a…

Rolex Sea-Dweller vs Deepsea
Rolex Sea-Dweller vs Deepsea Rolex has a long history of sea exploration. They have unlocked the deep with a series of innovative watches – from the first waterproof casing, the Oyster (1926)…

LeBron James’ Rolex Collection
LeBron James has been basketball’s best player for the past decade. The four-time NBA MVP and Olympic gold medalist not only excels in the court – he’s got extra-basketball enterprises, too, from…
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