{"id":16724,"date":"2024-05-27T11:30:15","date_gmt":"2024-05-27T11:30:15","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/TheWatchClub\/?p=16724"},"modified":"2025-08-17T03:22:04","modified_gmt":"2025-08-17T03:22:04","slug":"history-of-the-rolex-name-and-logo","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/","title":{"rendered":"History of the Rolex Name and Logo"},"content":{"rendered":"

Rolex<\/a> is one of the world\u2019s most iconic and popular luxury watch brands, signified by the ultra-recognizable crown logo. Renowned for its precision, craftsmanship, and style, the name Rolex has become synonymous with quality and status, but its origins and evolution over time are less well-known.<\/p>\n

Here, we will explore the fascinating history of the Rolex name and logo, tracing their development from the early days of the company to the present day. There are various theories, and some say legends of how the Rolex name came to be, and how the distinctive crown logo has evolved through time.<\/p>\n

Through this exploration, we will gain a greater understanding of the rich heritage and enduring appeal of the famous Rolex brand.<\/p>\n

<><\/span><\/p>\n

How did Rolex get its name?<\/strong><\/span><\/h2>\n

A little history of the Rolex company<\/span><\/strong><\/h3>\n

Rolex<\/a> was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England. Interestingly, Wilsdorf wasn\u2019t a watchmaker. He and Davis imported Hermann Aegler\u2019s Swiss movements and placed them into watch cases crafted by other watchmakers. They didn\u2019t make any watches themselves in the beginning either. They actually assembled watches for other jewelers.<\/p>\n

\"Hans_Wilsdorf\"<\/a>
Hans Wilsdorf, Public Domain<\/a><\/figcaption><\/figure>\n

Three years later, they opened an office in La Chaux-de-Fonds, Switzerland and renamed the company, Rolex. It wasn\u2019t until after World War I that Rolex moved to Switzerland, not only to avoid post-war taxes in Britain, but to bring fruition to Wilsdorf\u2019s dreams of making more elegant and reliable watches.<\/p>\n

The Oyster case and the self-winding movement, the foundation of Rolex\u2019s watches, were made before the move to England. Most of Rolex most notable innovations were made after the war. <><\/span><\/p>\n

\n

<><\/span>
\nThe beginnings of the name Rolex<\/span><\/strong><\/h3>\n

The company didn\u2019t start under the name Rolex. When it was established in 1905, it followed the common trend of naming a company after the founders and went by Wilsdorf & Davis.<\/p>\n

In 1908, the name \u2018Rolex\u2019 was trademarked for the company and there began several legends about how that name came to be.<\/p>\n

In a speech given in 1958, Wilsdorf said that as he sat on a horse-drawn omnibus in Cheapside, London, he heard a voice whisper \u201cRolex\u201d in his ear. The name immediately struck him, and he decided to use it as the name for his watch company. He had gone through hundreds of permutations of letters, and none struck him before this as Rolex did. By 1913, the name \u2018Rolex\u2019 was trademarked internationally.<\/p>\n

It\u2019s a great story that has been widely repeated as a colorful legend and an intricate part of Rolex\u2019s mythology, as they keep many things to themselves, but the true origin of the name \u2018Rolex\u2019 is still widely left to speculation. What is generally believed is that Wilsdorf came up with the name himself and it could be a mix of words that he found appealing.<\/p>\n

\n

<><\/span>
\nHypotheses Surrounding the Name \u2018Rolex\u2019<\/span><\/strong><\/h3>\n

Despite the speech given by Wilsdorf himself, there have been many theories thrown out there in regard to how the name \u2018Rolex\u2019 came into existence.<\/p>\n

One such theory is that Wilsdorf wanted a name that could be easily pronounced in any language. The name \u2018Rolex\u2019 is thought to be an onomatopoeia for the sound of a watch being wound.<\/p>\n

\"Rolex<\/a>
Rolex Submariner Yellow Gold Mens Watch 126618<\/figcaption><\/figure>\n

Another story is that Wilsdorf cleverly mixed the words \u201chorological excellence\u201d with \u201cluxury\u201d and boiled them down to the easily pronounced \u2018Rolex\u2019.<\/p>\n

Some believe it\u2019s a clever combination of the French phrase \u2018horlogerie exquise\u2019 meaning exquisite watchmaking. Very similar to the previous theory, this phrase is thought to have been boiled down to the simple Rolex.<\/p>\n

No matter how Wilsdorf came up with the five-letter moniker, Rolex is not only easy to pronounce in many of the most widely used languages, but it\u2019s also hard to misspell as its spelling it completely phonetic. It also happens to be short, so when they started sneaking the name onto every watch they made, it fit in a neat and uncluttered way.<\/p>\n

\n

<><\/span>
\nHow did Rolex get its logo?<\/span><\/strong><\/h2>\n

While the name, Rolex<\/a>, started its journey in 1908, the famous Rolex Coronet wasn\u2019t registered until 1931. Until then, the first Rolex logo consisted of either the simple script of \u2018Rolex\u2019 or \u2018Wilsdorf & Davis\u2019. The Coronet that is known today wasn\u2019t developed until the company\u2019s name was changed to Rolex SA in 1925.<\/p>\n

\"Rolex<\/a>
Rolex Datejust Turnograph Steel Yellow Gold Vintage Watch 1625<\/figcaption><\/figure>\n

Even the earliest Rolex Oyster watches in the 1920s only carried the Rolex name on watch dials. After the coronet was registered in 1931, you\u2019ll find the crown logo on the watch dials with the elegant \u2018Rolex\u2019 script underneath.<\/p>\n

\"Rolex<\/a>
Rolex logo from 1952 to 1965<\/a> (Fair use)<\/figcaption><\/figure>\n

In the 1950s, Rolex decided to add the coronet to the winding crowns as well and instead of adding the logo to the dial of the watch, it replaced the 12 o\u2019clock hour marker on certain models (Oyster Perpetual, Air-King, and Datejust to name a few).<\/p>\n

The Rolex logo has undergone minimal changes over the years, reflecting the brand’s enduring identity. Originally designed with a golden crown and green text with a golden outline, the logo saw its first modification in 1965. The golden crown transitioned to a more bronze hue, the text took on a grayish blue tone, and the green outline was removed entirely. This design remained unchanged until 2002. The crown in the logo symbolizes Rolex’s position as “The King of Watches,” representing the brand’s commitment to precision, luxury, and heritage in the world of horology.<\/p>\n

\"Rolex<\/a>
Rolex logo from 2002 until present<\/a> (Public Domain<\/a>)<\/figcaption><\/figure>\n

The Rolex logo, in use from 2002 until the present day, features a golden crown with green Rolex font beneath, a homage to the original color combination. Characterized by the iconic crown and distinctive typography, stands as a symbol of luxury, precision, and heritage in the world of horology.<\/p>\n

\n

<><\/span>
\nTheories on the Advent of the Coronet<\/span><\/strong><\/h3>\n

Much like the secrecy behind the origins of the name, Rolex<\/a>, there\u2019s secrecy and therefore theories on how they came up with the coronet design for the company\u2019s new logo. The choice to use a crown may simply be a symbol for the power and prestige owned by the company, much like that given to a crown worn by a royal family member. Others think it might be more complicated than that.<\/p>\n

\"Rolex<\/a>
Rolex Datejust 36mm Steel Yellow Gold Anniversary Dial Watches<\/a><\/figcaption><\/figure>\n

There\u2019s considerable speculation as to what Wilsdorf was thinking when he placed the now famous coronet on his watches. Some think it has some special meaning and the five points on the crown represent the 5 fingers on the human hand. This theory came about after an ad in a 1978 Rolex magazine featured an image of an open hand against a blue sky with a gold Rolex watch on the wrist.<\/p>\n

Others believe it\u2019s more artistic and the five points to the crown represent five branches of a tree each topped with a pearl. While there\u2019s speculation as to what it might be, there\u2019s not much as to why the crown would represent those icons and for what purpose and Rolex is pretty quiet on the subject.<\/p>\n

\"Rolex<\/a>
Rolex Submariner 18k Yellow Gold Black Dial Bezel Mens Watch 126618 <\/a><\/figcaption><\/figure>\n

Others, with a little less artistic thoughts, simply think that Wilsdorf used the coronet to continue a theme. In 1926 the Tudor brand was registered as a royal theme (named for the famous royal line) when Veueve de Philippe Huther created designs for Hans Wilsdorf.<\/p>\n

The crown symbol does make a lot of sense. Rolex prides itself on the excellence of their watches and the luxury and therefore exclusivity something that defines a royal line. From a design standpoint, it\u2019s more likely the five points of the crown simply mirror the five letters in the brand’s name and the crown itself mirrors one of the early slogans of Rolex: \u201cA Crown for Every Achievement\u201d.<\/p>\n

\n

<><\/span>
\nHow the Coronet has changed<\/span><\/strong><\/h3>\n

Originally, the Rolex crown was seen in gold over the Clarendon-based typeface of Rolex in green below it. The only watch that still displays this combination is the Rolex Air-King. Without fail, however, the Rolex Coronet always appears in gold whether paint or applied gold pieces.<\/p>\n

The printed logo outside of the watches always appears with the gold coronet and green lettering. Having been around for almost a century now, the logo has only endured two revisions. The green that typifies the Rolex brand stands for ambition and prosperity. It\u2019s also thought to symbolize money which makes sense against the gold of the coronet, the combination easily symbolizing wealth and status.<\/p>\n

\"Rolex<\/a>
Rolex Oyster Perpetual – Rolex Datejust, Rolex Oyster Perpetual and Rolex Day-Date Green Dials<\/figcaption><\/figure>\n

In 1965, they changed the crown\u2019s color slightly towards the bronze or very light gold and the iconic green text stood out more against the green in a blue-grey color while still maintaining the same font.<\/p>\n

That change lasted almost 40 years. By 2002 and until now the bright gold crown returned alongside the green font. The only piece missing from the original logo of the 1920s was the thin gold outline around the Rolex name.<\/p>\n

\n

<><\/span>
\nHistory of the Rolex Name and Logo: Final Thoughts<\/span><\/strong><\/h2>\n

The Rolex<\/a> name and logo are well-known, iconic symbols of luxury, precision, and style. The company\u2019s name has a fascinating history; while the crown logo has stood the test of time and has become one of the most recognizable symbols \u00ad\u2014 not just in the world of luxury watches, but among the world\u2019s best brands.<\/p>\n

Through its commitment to quality and innovation, Rolex has established itself as a leader in the watchmaking industry. Its name and logo are instantly recognizable and are a true example of perfect branding.<\/p>\n

As a leading dealer of pre-owned Rolex watches, SwissWatchExpo<\/a> has a deep appreciation for the history and heritage of the Rolex Brand. Check out what we have to offer with our wide selection of pre-owned Rolex watches, and be comforted that each piece was carefully inspected to ensure the highest quality and authenticity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rolex is one of the world\u2019s most iconic and popular luxury watch brands, signified by the ultra-recognizable crown logo. Renowned for its precision, craftsmanship, and style, the name Rolex has become synonymous with quality and status, but its origins and evolution over time are less well-known. Here, we will explore the fascinating history of the…<\/p>\n","protected":false},"author":2,"featured_media":16729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1488],"tags":[],"class_list":["post-16724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore-the-brands"],"acf":[],"yoast_head":"\nHistory of the Rolex Name and Logo | The Watch Club by SwissWatchExpo<\/title>\n<meta name=\"description\" content=\"Rolex is known for style, precision, and luxury, but its story is lesser known to the general public. Let's explore the history of the Rolex name and logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History of the Rolex Name and Logo\" \/>\n<meta property=\"og:description\" content=\"Rolex is known for style, precision, and luxury, but its story is lesser known to the general public. Let's explore the history of the Rolex name and logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"The Watch Club by SwissWatchExpo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SwissWatchExpo\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T11:30:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-17T03:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"swisswatchexpo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"swisswatchexpo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/\",\"url\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/\",\"name\":\"History of the Rolex Name and Logo | The Watch Club by SwissWatchExpo\",\"isPartOf\":{\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg\",\"datePublished\":\"2024-05-27T11:30:15+00:00\",\"dateModified\":\"2025-08-17T03:22:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#\/schema\/person\/ad3ffac317e1ac7b27e6af72d320017d\"},\"description\":\"Rolex is known for style, precision, and luxury, but its story is lesser known to the general public. Let's explore the history of the Rolex name and logo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#primaryimage\",\"url\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg\",\"contentUrl\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg\",\"width\":1200,\"height\":900,\"caption\":\"Rolex Day-Date President Tridor White Rose Yellow Gold Diamond Mens Watch 18139\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"History of the Rolex Name and Logo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#website\",\"url\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/\",\"name\":\"The Watch Club by SwissWatchExpo\",\"description\":\"The best and the latest in watches\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#\/schema\/person\/ad3ffac317e1ac7b27e6af72d320017d\",\"name\":\"swisswatchexpo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/89335bf808b4603dab2164294fc14d2931921cdaa1473ad21d9feaa1479d1526?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/89335bf808b4603dab2164294fc14d2931921cdaa1473ad21d9feaa1479d1526?s=96&d=mm&r=g\",\"caption\":\"swisswatchexpo\"},\"url\":\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/author\/swisswatchexpo\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"History of the Rolex Name and Logo | The Watch Club by SwissWatchExpo","description":"Rolex is known for style, precision, and luxury, but its story is lesser known to the general public. Let's explore the history of the Rolex name and logo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/","og_locale":"en_US","og_type":"article","og_title":"History of the Rolex Name and Logo","og_description":"Rolex is known for style, precision, and luxury, but its story is lesser known to the general public. Let's explore the history of the Rolex name and logo.","og_url":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/","og_site_name":"The Watch Club by SwissWatchExpo","article_publisher":"https:\/\/www.facebook.com\/SwissWatchExpo","article_published_time":"2024-05-27T11:30:15+00:00","article_modified_time":"2025-08-17T03:22:04+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg","type":"image\/jpeg"}],"author":"swisswatchexpo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"swisswatchexpo","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/","url":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/","name":"History of the Rolex Name and Logo | The Watch Club by SwissWatchExpo","isPartOf":{"@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#primaryimage"},"image":{"@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg","datePublished":"2024-05-27T11:30:15+00:00","dateModified":"2025-08-17T03:22:04+00:00","author":{"@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#\/schema\/person\/ad3ffac317e1ac7b27e6af72d320017d"},"description":"Rolex is known for style, precision, and luxury, but its story is lesser known to the general public. Let's explore the history of the Rolex name and logo.","breadcrumb":{"@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#primaryimage","url":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg","contentUrl":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/05\/Rolex-Day-Date-President-Tridor-White-Rose-Yellow-Gold-Diamond-Mens-Watch-18139.jpg","width":1200,"height":900,"caption":"Rolex Day-Date President Tridor White Rose Yellow Gold Diamond Mens Watch 18139"},{"@type":"BreadcrumbList","@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/05\/10\/history-of-the-rolex-name-and-logo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/"},{"@type":"ListItem","position":2,"name":"History of the Rolex Name and Logo"}]},{"@type":"WebSite","@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#website","url":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/","name":"The Watch Club by SwissWatchExpo","description":"The best and the latest in watches","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#\/schema\/person\/ad3ffac317e1ac7b27e6af72d320017d","name":"swisswatchexpo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/89335bf808b4603dab2164294fc14d2931921cdaa1473ad21d9feaa1479d1526?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/89335bf808b4603dab2164294fc14d2931921cdaa1473ad21d9feaa1479d1526?s=96&d=mm&r=g","caption":"swisswatchexpo"},"url":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/author\/swisswatchexpo\/"}]}},"_links":{"self":[{"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/posts\/16724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/comments?post=16724"}],"version-history":[{"count":5,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/posts\/16724\/revisions"}],"predecessor-version":[{"id":28735,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/posts\/16724\/revisions\/28735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/media\/16729"}],"wp:attachment":[{"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/media?parent=16724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/categories?post=16724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-json\/wp\/v2\/tags?post=16724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}