{"id":18075,"date":"2023-06-09T11:12:18","date_gmt":"2023-06-09T11:12:18","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/TheWatchClub\/?p=18075"},"modified":"2025-08-04T06:10:50","modified_gmt":"2025-08-04T06:10:50","slug":"rolex-air-king-dominos-a-backstory","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2023\/06\/09\/rolex-air-king-dominos-a-backstory\/","title":{"rendered":"Rolex Air-King Domino&#8217;s &#8211; A Backstory"},"content":{"rendered":"<p style=\"text-align: justify;\">Occasionally, horology enthusiasts come across truly unique timepieces that defy conventions and capture the imagination. One such extraordinary watch is the Domino&#8217;s Rolex Air-King, a remarkable fusion of high-end luxury and fast-food branding.<\/p>\n<p style=\"text-align: justify;\">This unconventional collaboration between Rolex, the renowned Swiss watchmaker, and Domino&#8217;s Pizza, the popular international chain, has created a captivating blend of elegance and novelty. The Domino&#8217;s Rolex Air-King is an intriguing example of high-low branding that has caught the attention of collectors and watch enthusiasts worldwide.<\/p>\n<p style=\"text-align: justify;\">With the Domino&#8217;s logo proudly displayed on the dial, these timepieces serve as a bold statement and a symbol of recognition. In this article, we will delve into the intriguing backstory of how the Domino&#8217;s logo ended up on a Rolex, explore the three distinct types of Domino&#8217;s Rolex watches created over the years, and discuss why it continues to gain interest among collectors.<\/p>\n<p style=\"text-align: justify;\">Owning a <a href=\"https:\/\/www.swisswatchexpo.com\/search\/?q=domino%27s\">Domino&#8217;s Rolex Air-King<\/a> is not only a display of refined taste in horology but also a flex that combines luxury with an unexpected twist.<br \/>\n<span style=\"color: #ffffff;\">&lt;&gt;<\/span><\/p>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #006699;\">The Backstory of the Domino&#8217;s Pizza Rolex<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">In the early 1980s, Domino&#8217;s Pizza established a unique partnership with Rolex to motivate and reward their store managers for achieving ambitious sales goals. The collaboration aimed to inspire and recognize the hard work of these managers by offering them a prestigious Rolex timepiece. This initiative provided an added incentive for the managers to strive for excellence in driving sales and exceeding performance targets.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BLPJPAmAYX7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BLPJPAmAYX7\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Gear Patrol (@gearpatrol)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: justify;\">Originally, reaching a weekly sales figure of $20,000 earned the store managers the opportunity to receive a specially customized Rolex watch. These watches featured the bold Domino&#8217;s logo prominently displayed on the dial, creating a distinct visual representation of the collaboration between the two renowned brands. Additionally, the watches were personalized by engraving the recipients&#8217; names and the initials &#8220;TSM&#8221; (representing the CEO&#8217;s initials) on the caseback, adding a further touch of exclusivity and personalization.<\/p>\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div><\/div>\n<\/div>\n<\/div>\n<figure id=\"attachment_18084\" aria-describedby=\"caption-attachment-18084\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18084\" src=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/06\/640px-Commerce_August_2015_24_Dominos.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/06\/640px-Commerce_August_2015_24_Dominos.jpg 640w, https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/06\/640px-Commerce_August_2015_24_Dominos-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-18084\" class=\"wp-caption-text\">A Domino&#8217;s Pizza in Commerce, Texas. <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Commerce_August_2015_24_(Domino%27s).jpg\" rel=\"mfp\">Photo<\/a> by <a href=\"https:\/\/commons.wikimedia.org\/wiki\/User:Michael_Barera\">Michael Barera<\/a>, licensed by <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/deed.en\">CC BY 4.0<\/a><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">As the partnership progressed, Domino&#8217;s Pizza raised the sales goal to four consecutive weeks of achieving $25,000 per week in sales. This adjustment reflected the increasing success of the promotion and the growing aspirations of the managers. With each successful accomplishment of this sales milestone, the store managers would be eligible to receive one of these coveted Rolex watches.<\/p>\n<p style=\"text-align: justify;\">To meet the demand, several hundred of these specially designed <a href=\"https:\/\/www.swisswatchexpo.com\/search\/?q=domino%27s\">Domino&#8217;s Rolex<\/a> timepieces were produced annually. However, due to the exclusive nature of the collaboration and the limited number of watches made, these timepieces became highly sought-after collector&#8217;s items.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #006699;\"><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nThe Three Types of Domino&#8217;s Rolex Made Through the Years<\/span><\/strong><\/h2>\n<h3 style=\"text-align: left;\"><span style=\"color: #006699;\"><strong>First Iteration: Big, Simplistic Logo at 6 o&#8217;clock<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">The initial iteration of the Domino&#8217;s Rolex featured a bold and simplistic Domino&#8217;s logo positioned at the 6 o&#8217;clock mark on the dial. The logo was prominently displayed and served as the centerpiece of the watch, drawing attention to the collaboration between Domino&#8217;s Pizza and Rolex. This version showcased a clean and straightforward design, allowing the iconic Domino&#8217;s branding to take center stage with the bright red and blue standing in contrast to the simple white dial.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A gorgeous Rolex \u201cDomino\u2019s\u201d Air-King reference 14000 made for a franchise owner <a href=\"https:\/\/t.co\/i2SgneD6Zf\">pic.twitter.com\/i2SgneD6Zf<\/a><\/p>\n<p>\u2014 Eric Wind (@ericwind) <a href=\"https:\/\/twitter.com\/ericwind\/status\/1908379535373987992?ref_src=twsrc%5Etfw\">April 5, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #006699;\"><strong>Early 1990s: Smaller Box Logo at 6 o&#8217;clock<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">In the early 1990s, the design of the Domino&#8217;s Rolex underwent a subtle modification. The second iteration featured a smaller and more refined box logo of Domino&#8217;s Pizza positioned at the 6 o&#8217;clock mark on the dial. This updated logo design created a more sophisticated and subtle visual representation of the collaboration. The change in size and design of the logo reflected the evolving aesthetic preferences of the time, while still retaining the essence of the Domino&#8217;s branding.<\/p>\n<h3 style=\"text-align: left;\"><strong><span style=\"color: #006699;\">Mid-1990s: Tilted Logo at 6 o&#8217;clock<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">The mid-1990s saw another notable transformation in the design of the Domino&#8217;s Rolex. In this iteration, the Domino&#8217;s logo was positioned at the 6 o&#8217;clock mark, but with a distinctive tilt. This unique placement added a touch of dynamic flair to the watch&#8217;s design, setting it apart from the previous versions. The tilted logo created a sense of movement and energy, giving the timepiece a modern and contemporary aesthetic.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #006699;\"><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nThe Domino&#8217;s Rolex as a Collector&#8217;s Piece<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">The performance of the Domino&#8217;s Rolex at auctions has seen a notable increase in value and demand in recent years. These unique timepieces have captured the attention of collectors and enthusiasts, leading to impressive results on the auction block.<\/p>\n<p style=\"text-align: justify;\">In 2020, Christie&#8217;s auction house sold a Domino&#8217;s Rolex for an impressive $20,000. This sale showcased the growing appreciation for these watches, considering their original values were around $1,500 a decade prior. The significant increase in value demonstrates the desirability of these limited-edition timepieces.<\/p>\n<p style=\"text-align: justify;\">Continuing into 2021, the upward trend in auction prices for the Domino&#8217;s Rolex persisted. Two examples of these watches were sold at auction, with prices reflecting their collectible status. One watch fetched a price of $17,500, while another achieved an even higher price of $22,000. These strong auction results further solidify the Domino&#8217;s Rolex as sought-after pieces within the watch collecting community.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #006699;\"><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nSibling Brand Tudor has picked up on the co-branding trend<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">While Rolex has discontinued co-branding ventures, Tudor, its sibling brand, has embraced this trend. Tudor has collaborated with various personalities and organizations to create limited-edition timepieces that reflect their shared values.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Including the logo of your soccer team <a href=\"https:\/\/t.co\/7gJtRPDmjD\">https:\/\/t.co\/7gJtRPDmjD<\/a><\/p>\n<p>&mdash; GQ Magazine (@GQMagazine) <a href=\"https:\/\/twitter.com\/GQMagazine\/status\/1370525054379900929?ref_src=twsrc%5Etfw\">March 13, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p style=\"text-align: justify;\">For example, Tudor collaborated with British singer-songwriter Ed Sheeran to release a special edition watch, and they partnered with David Beckham&#8217;s Inter Miami CF soccer team to create a unique Tudor timepiece. These collaborations have allowed Tudor to tap into new markets and attract a wider audience while maintaining their reputation for high-quality watches.<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #006699;\"><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nRolex Air-King Domino&#8217;s &#8211; Final Thoughts<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">The Domino&#8217;s Rolex Air-King represents a captivating collaboration that merges luxury with fast-food branding. The three iterations of the watch, featuring different logo designs at 6 o&#8217;clock, showcase the evolution of this unique partnership.<\/p>\n<p style=\"text-align: justify;\">With auction prices exceeding their original values, these limited-edition timepieces have become highly sought-after collector&#8217;s items. Reputable retailers like <a href=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/\">SwissWatchExpo<\/a> offer a platform to explore and acquire these exclusive watches.<\/p>\n<p><span style=\"color: #ffffff;\">&lt;&gt;<br \/>\n<a href=\"https:\/\/youtu.be\/iCI-QFMQQRw\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17384\" src=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2022\/05\/Rolex-Submariner-Steel-Yellow-Gold-Serti-Dial-Watches-16613.png\" alt=\"Rolex Submariner Steel Yellow Gold Serti Dial Watches 16613\" width=\"800\" height=\"180\" srcset=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2022\/05\/Rolex-Submariner-Steel-Yellow-Gold-Serti-Dial-Watches-16613.png 800w, https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2022\/05\/Rolex-Submariner-Steel-Yellow-Gold-Serti-Dial-Watches-16613-300x68.png 300w, https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2022\/05\/Rolex-Submariner-Steel-Yellow-Gold-Serti-Dial-Watches-16613-768x173.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Occasionally, horology enthusiasts come across truly unique timepieces that defy conventions and capture the imagination. One such extraordinary watch is the Domino&#8217;s Rolex Air-King, a remarkable fusion of high-end luxury and fast-food branding. This unconventional collaboration between Rolex, the renowned Swiss watchmaker, and Domino&#8217;s Pizza, the popular international chain, has created a captivating blend of&hellip;<\/p>\n","protected":false},"author":2,"featured_media":18078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1488],"tags":[],"class_list":["post-18075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore-the-brands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rolex Air-King Domino&#039;s - A Backstory | The Watch Club by SwissWatchExpo<\/title>\n<meta name=\"description\" content=\"Upon browsing vintage watches, you may come across a Rolex Air-King with a Domino&#039;s Pizza logo on it. 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