{"id":2024,"date":"2018-07-05T09:33:35","date_gmt":"2018-07-05T09:33:35","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/TheWatchClub\/?p=2024"},"modified":"2025-08-17T09:34:21","modified_gmt":"2025-08-17T09:34:21","slug":"how-panerai-became-the-action-heros-watch","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2018\/07\/05\/how-panerai-became-the-action-heros-watch\/","title":{"rendered":"Panerai Reputation Among Action Heroes"},"content":{"rendered":"<table class=\"mcnTextBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnTextBlockOuter\">\n<tr>\n<td class=\"mcnTextBlockInner\" valign=\"top\">\n<table class=\"mcnTextContentContainer\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<p style=\"text-align: justify;\">A tough guy who needs to take on the world needs a watch as tough as he is. Even if you\u2019re not an action movie fan, you\u2019ve probably noticed that along with the high-octane cars and blazing guns, a true action hero has a robust timepiece in his arsenal.<\/p>\n<p style=\"text-align: justify;\">And Panerai, the oversized, utilitarian brand of Italian watches with a squarish case, happens to be their top choice. Seen on the wrists of Stallone, Schwarzenegger, Statham and more, it didn\u2019t mean to become a Hollywood staple, but it sure is today.<br \/>\n<span style=\"color: #ffffff;\">br<\/span><\/p>\n<div style=\"text-align: justify;\">Here\u2019s how Panerai became the action hero\u2019s watch of choice:<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table class=\"mcnCaptionBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnCaptionBlockOuter\">\n<tr>\n<td class=\"mcnCaptionBlockInner\" valign=\"top\">\n<table class=\"mcnCaptionLeftContentOuter\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mcnCaptionLeftContentInner\" valign=\"top\">\n<table class=\"mcnCaptionLeftTextContentContainer\" style=\"height: 154px;\" border=\"0\" width=\"665\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" style=\"text-align: justify;\" valign=\"top\">\n<h2 style=\"text-align: left;\"><span style=\"color: #006699;\"><strong>Panerai\u2019s Beginnings<\/strong><\/span><\/h2>\n<p>Officine Panerai was founded in 1860 by Giovanni Panerai. First established as a watchmaking school and showroom, the company\u2019s business eventually expanded to developing and supplying luminescent equipment to the Regia Marina or the Royal Italian Navy in the 1930\u2019s.<\/p>\n<p>In 1934, the company was tasked by the Italian Navy to create a robust diving watch that was readable in low-light. These were to be used at night by submarine operators, so they had to be brighter than watches used on land and thick enough to resist the depths of the sea.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #006699;\"><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nOpen to the Public<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\">In 1993, Officine Panerai decided to make the watches available to the civilian market. They launched three limited edition styles: the\u00a0<em>Luminor<\/em>,\u00a0<em>Luminor Marina,<\/em>\u00a0and the\u00a0<em>Mare Nostrum<\/em>. They became sought after pieces among collectors.<\/p>\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"EXPEND4BLES Trailer #1 (2023)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IDwE6aVD7vw?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<table class=\"mcnTextBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnTextBlockOuter\">\n<tr>\n<td class=\"mcnTextBlockInner\" valign=\"top\">\n<table class=\"mcnTextContentContainer\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<div style=\"text-align: justify;\">Sylvester Stallone was definitely an ambassador for the brand. In 2010, he asked most of the cast members of the first\u00a0<em>The Expendables\u00a0<\/em>movie to each wear a Panerai, and they have worn the\u00a0brand in the succeeding\u00a0<em>Expendables\u00a0<\/em>films.<\/div>\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<div>\n<hr \/>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table class=\"mcnTextBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnTextBlockOuter\">\n<tr>\n<td class=\"mcnTextBlockInner\" valign=\"top\">\n<table class=\"mcnTextContentContainer\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<h2 style=\"text-align: left;\"><span style=\"color: #006699;\"><strong>Sly Meets Panerai<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\">Enter actor and filmmaker Sylvester Stallone. In 1995, the actor was visiting Florence, Italy to look for a watch that would help him build his character for the film\u00a0<em>Daylight.\u00a0<\/em>While browsing a jeweller\u2019s shop in Rome, he chanced upon the Panerai Luminor, a watch that he says \u201cimmediately knew it had star power\u201d.<\/p>\n<div style=\"text-align: justify;\">So taken was he by the brand that he took home several pieces of the Mare Nostrum and Submersible. He even had them engraved with\u00a0<em>\u201cSlytech\u201d\u00a0<\/em>and his signature on the case back and gave them as gifts to friends. This is how his love affair with the brand started; and how Panerai slowly came to conquer the action film genre with Sly\u2019s endorsement.<\/div>\n<div><span style=\"color: #ffffff;\"><strong>br<\/strong><\/span><\/div>\n<hr \/>\n<h2><span style=\"color: #006699;\"><strong><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nThe Best Endorsement<\/strong><\/span><\/h2>\n<p>Panerai has made no public announcements of its appearances in movies, but who needs that when they\u2019ve got the best endorsement? The most powerful wrists in action movies have worn Panerai, both on and off the screen. Here are some of them:<\/p>\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnImageCardBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnImageCardBlockOuter\">\n<tr>\n<td class=\"mcnImageCardBlockInner\" valign=\"top\">\n<table class=\"mcnImageCardRightContentOuter\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mcnImageCardRightContentInner\" align=\"center\" valign=\"top\">\n<table class=\"mcnImageCardRightImageContentContainer\" border=\"0\" width=\"200\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnImageCardRightImageContentE2E \" align=\"left\" valign=\"top\"><a class=\"\" title=\"\" href=\"https:\/\/www.swisswatchexpo.com\/watches\/panerai\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"mcnImage aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/0eb1ce6582\/images\/09d8cf1d-5a53-4d43-a771-8af8e5de942f.jpg\" alt=\"\" width=\"200\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnImageCardRightTextContentContainer\" style=\"height: 223px;\" border=\"0\" width=\"445\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<div>\n<div><span style=\"color: #ffffff;\"><strong>br<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><strong>Arnold Schwarzenegger<\/strong>\u00a0wears Panerai watches in real life and his relationship with the brand is intertwined with his friendship with Sly Stallone. He wore a Pre-Vendome Panerai in the movie\u00a0<em>Eraser\u00a0<\/em>(1996), and not only that \u2013 he gave Panerai what is likely its first close up shot in a film, and in the opening scene, no less.<\/div>\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnImageCardBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnImageCardBlockOuter\">\n<tr>\n<td class=\"mcnImageCardBlockInner\" valign=\"top\">\n<table class=\"mcnImageCardRightContentOuter\" style=\"height: 245px;\" border=\"0\" width=\"665\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mcnImageCardRightContentInner\" align=\"center\" valign=\"top\">\n<table class=\"mcnImageCardRightImageContentContainer\" border=\"0\" width=\"200\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnImageCardRightImageContentE2E \" align=\"left\" valign=\"top\"><a class=\"\" title=\"\" href=\"https:\/\/www.swisswatchexpo.com\/watches\/panerai\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"mcnImage aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/0eb1ce6582\/images\/b89afb2b-d3e1-4e62-a323-413e1b6fb02e.jpg\" alt=\"\" width=\"200\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnImageCardRightTextContentContainer\" style=\"height: 193px;\" border=\"0\" width=\"442\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<div>\n<div><span style=\"color: #ffffff;\"><strong>br<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><strong>Dwayne Johnson<\/strong>\u00a0or The Rock, one of today\u2019s highest-paid actors, has also worn Panerai in many of his films. He gave the brand screen time by wearing Luminor Submersible models in\u00a0<em>Fast Five\u00a0<\/em>(2011)\u00a0and\u00a0<em>San Andreas\u00a0<\/em>(2015), and a Luminor Marina in\u00a0<em>The Expendables 2<\/em>\u00a0(2012).<\/div>\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnImageCardBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnImageCardBlockOuter\">\n<tr>\n<td class=\"mcnImageCardBlockInner\" valign=\"top\">\n<table class=\"mcnImageCardRightContentOuter\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"mcnImageCardRightContentInner\" align=\"center\" valign=\"top\">\n<table class=\"mcnImageCardRightImageContentContainer\" border=\"0\" width=\"200\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnImageCardRightImageContentE2E \" align=\"left\" valign=\"top\"><a class=\"\" title=\"\" href=\"https:\/\/www.swisswatchexpo.com\/watches\/panerai\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"mcnImage aligncenter\" src=\"https:\/\/gallery.mailchimp.com\/0eb1ce6582\/images\/fc73856c-40ea-4e60-b54c-43a56aaf0917.jpg\" alt=\"\" width=\"200\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnImageCardRightTextContentContainer\" style=\"height: 198px;\" border=\"0\" width=\"444\" cellspacing=\"0\" cellpadding=\"0\" align=\"right\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<div>\n<div><span style=\"color: #ffffff;\"><strong>br<\/strong><\/span><\/div>\n<div style=\"text-align: justify;\"><strong>Jason Statham<\/strong>, Hollywood\u2019s favorite anti-hero, also wears Panerai to build his anti-hero characters. He donned a Panerai Chronograph in the opening scene of\u00a0<em>The Transporter (2010)<\/em>\u00a0and a Luminor Submersible in\u00a0<em>The Expendables 3<\/em>\u00a0(2014).<\/div>\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"mcnTextBlock\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody class=\"mcnTextBlockOuter\">\n<tr>\n<td class=\"mcnTextBlockInner\" valign=\"top\">\n<table class=\"mcnTextContentContainer\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\">\n<tbody>\n<tr>\n<td class=\"mcnTextContent\" valign=\"top\">\n<div><span style=\"color: #ffffff;\">br<\/span><\/div>\n<div style=\"text-align: center;\">Have you spotted a Panerai watch in an action movie? Look a little closer \u2013 it\u2019s bound to be on your favorite action hero\u2019s wrist, helping him as he saves the day.<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h5 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">&lt;&gt;<\/span><br \/>\nPHOTO CREDITS: Dwayne Johnson By Eva Rinaldi Celebrity and Live Music Photographer\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/&amp;source=gmail&amp;ust=1530862591852000&amp;usg=AFQjCNF9v6xjzf54l8-d9TWU_ni6faXhlg\">CC BY-SA 2.0<\/a>, via Wikimedia Commons \/ Sylvester Stallone by nicolas genin from Paris, France (66\u00e8me Festival de Venise (Mostra))\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/&amp;source=gmail&amp;ust=1530862591852000&amp;usg=AFQjCNF9v6xjzf54l8-d9TWU_ni6faXhlg\">CC BY-SA 2.0<\/a>, via Wikimedia Commons \/ Arnold Schwazenegger by\u00a0By English: Lance Cpl. Sarah Wolff [Public domain], via Wikimedia Commons \/ Jason Statham by Gabbot licensed by\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/&amp;source=gmail&amp;ust=1530862591852000&amp;usg=AFQjCNF9v6xjzf54l8-d9TWU_ni6faXhlg\">CC BY-SA 2.0<\/a>, via Flickr<\/h5>\n<p><span style=\"color: #ffffff;\">&lt;&gt;<br \/>\n<a href=\"https:\/\/youtu.be\/S-X1VZgHIh8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13317\" src=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/03\/Tudor-Black-Bay-P01-Steel-Mens-Watch-70150-Review.png\" alt=\"Tudor Black Bay P01 Steel Mens Watch 70150 Review\" width=\"800\" height=\"180\" srcset=\"https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/03\/Tudor-Black-Bay-P01-Steel-Mens-Watch-70150-Review.png 800w, https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/03\/Tudor-Black-Bay-P01-Steel-Mens-Watch-70150-Review-300x68.png 300w, https:\/\/www.swisswatchexpo.com\/thewatchclub\/wp-content\/uploads\/2023\/03\/Tudor-Black-Bay-P01-Steel-Mens-Watch-70150-Review-768x173.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tough guy who needs to take on the world needs a watch as tough as he is. Even if you\u2019re not an action movie fan, you\u2019ve probably noticed that along with the high-octane cars and blazing guns, a true action hero has a robust timepiece in his arsenal. And Panerai, the oversized, utilitarian brand&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1490],"tags":[1025,260,1026],"class_list":["post-2024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-seen-about-town","tag-arnold-schwarzenegger-panerai-watch","tag-panerai-reputation","tag-sylvester-stallone-panerai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Panerai Reputation Among Action Heroes | The Watch Club by SwissWatchExpo<\/title>\n<meta name=\"description\" content=\"Panerai has a reputation of being the action hero&#039;s watch, often seen on the wrists of Stallone, Schwarzenegger, and more.\" \/>\n<meta name=\"robots\" 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