{"id":23953,"date":"2024-07-02T12:34:23","date_gmt":"2024-07-02T12:34:23","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/TheWatchClub\/?p=23953"},"modified":"2025-07-22T07:49:48","modified_gmt":"2025-07-22T07:49:48","slug":"rolex-prices-in-2024","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2024\/07\/02\/average-rolex-price\/","title":{"rendered":"Average Rolex Prices in 2024"},"content":{"rendered":"

As one of the most recognized watch brands worldwide, Rolex enjoys both prestige and widespread popularity. Owing to this acclaim, the perception of Rolex prices often leans heavily towards the “unaffordable” spectrum. However, it’s worth noting that the cost of Rolex watches varies widely depending on the model. From more affordable styles to extremely opulent prices, the price range of Rolex<\/a> watches spans a wide spectrum.<\/p>\n

This guide aims to shed light on the question \u201cHow much is a Rolex in 2024?\u201d to help you find one that suits your taste and budget.<\/p>\n

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Rolex Daytona, Submariner and Yachtmaster Watches<\/a><\/figcaption><\/figure>\n

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List Price vs Market Price<\/strong><\/span><\/h2>\n

It is important to note that there can be price variations for each Rolex watch, and it all depends on where you will buy your timepiece.<\/p>\n

The list price refers to the price established in the manufacturer’s pricing list for a specific watch model. Therefore, if you purchase a Rolex directly from the esteemed company’s manufacturer, you will pay the list price.<\/p>\n

It can be challenging to acquire highly-coveted Rolex models at their suggested retail prices due to demand often surpassing supply from the manufacturer. Long waitlists and frustrating disappointment can occur when the desired Rolex model is out of stock, making it impossible to purchase at the list price. This is where the market price comes into play, which represents the asking price for watches on the pre-owned market. For many Rolex models, the market price typically exceeds the list price significantly.\u00a0<\/strong><\/p>\n

The difference between Rolex list price and market price lies in the discrepancy between the manufacturer’s suggested retail prices (MSRP) – commonly referred to as the list price – and the actual market prices for Rolex watches.<\/p>\n

Learn more about buying and selling pre-owned Rolex watches<\/a>
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\nRolex Cosmograph Daytona Prices as of July 2024<\/span><\/strong><\/h3>\n

Introduced in 1963, the Rolex Daytona<\/a> is the brand\u2019s signature chronograph, designed to meet the timing needs of professional racing drivers.<\/p>\n

The collection\u00a0was entirely revamped in March 2023, with a redesigned case and bezel, and updated movement, heralding the launch of the 126xxx generation.<\/p>\n

List \/ retail price: <\/strong>from $15,000 (steel) to $42,500 (yellow gold)<\/p>\n

Market price:<\/strong> between $6,000 – $179,000, with an average price of around $32,000
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Rolex Submariner Date Black Dial Steel Mens Watch 116610<\/figcaption><\/figure>\n

Rolex Submariner (No Date and Date) Prices as of July 2024<\/strong>\u00a0<\/strong><\/span><\/h3>\n

The Rolex Submariner<\/a>, introduced in 1953, is a line of sports watches specifically designed for diving. With its ruggedly handsome design, the Submariner has earned a reputation as a classic among wristwatches, reflecting its prestigious standing in the watch industry. The collection was last updated in 2020, with a new 41mm case and a new generation movement.<\/p>\n

List \/ retail price: <\/strong>from $9,100 (no date, steel) to $42,000 (yellow gold)<\/p>\n

Market price:<\/strong> between $9,000 – $131,000 on the secondary market, with an average price of around $14,000<\/p>\n

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Rolex GMT-Master II Steel Yellow Gold 126713GRNR<\/figcaption><\/figure>\n

Rolex GMT-Master II Prices as of July 2024<\/strong><\/span><\/h3>\n

Introduced in 1954, the Rolex GMT Master<\/a> is a professional watch designed for aviation and travel, equipped with a second time zone function that displays the local time and an additional time zone simultaneously. The collection was last updated in 2024 with a new grey and black Ceramic bezel colorway.<\/p>\n

List \/ retail price: <\/strong>from $10,700 (Batgirl) to $42,300 (Pepsi white gold meteorite)<\/p>\n

Market price:<\/strong> between $11,000 – $124,000 on the secondary market, with an average price of around $18,000<\/p>\n

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Rolex Sea-Dweller Deepsea Watches – ref 116660, 126660, and 136660<\/figcaption><\/figure>\n

Rolex Sea-Dweller, Deepsea and Deepsea Challenge Prices as of July 2024<\/strong><\/span><\/h3>\n

The Rolex Sea-Dweller<\/a> and Deepsea collection consists of robust diving watches designed for extreme underwater conditions. The Sea-Dweller variant offers dependable water resistance up to 1,220 meters (4,000 feet), while the Deepsea model surpasses this with a water resistance of up to 3,900 meters (12,800 feet).<\/p>\n

Rolex\u2019s most impressive dive watch,\u00a0the Deepsea Challenge, was introduced in 2022.<\/p>\n

List \/ retail price: <\/strong>from $14,150 (D-Blue) to $42,800 (RLX Titanium)<\/p>\n

Market price:<\/strong> between $9,000 – $43,000 on the secondary market, with an average price of around $14,000<\/p>\n

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Rolex Explorer II Polar ref 216570 with ref 16570<\/figcaption><\/figure>\n

Rolex Explorer and Explorer II Prices as of July 2024<\/strong><\/span><\/h3>\n

The Rolex Explorer<\/a> collection comprises durable and legible watches designed for explorers. The Explorer is a time-only everyday watch, while the Explorer II, with additional 24-hour hand, the Explorer II is equipped to aid in distinguishing day and night hours.<\/p>\n

List \/ retail price: <\/strong>from $7,250 (36mm steel) to $9,650 (42mm steel)<\/p>\n

Market price:<\/strong> Explorer I – between $5,000 – $15,000 on the secondary market, with an average price of around $8,000<\/p>\n

Explorer II – between $7,000 – $24,000 on the secondary market, with an average price of around $9,000<\/p>\n

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Rolex Yachtmaster II Steel Rose Gold Mercedes Hands Mens Watch 116681<\/figcaption><\/figure>\n

Rolex Yachtmaster and Yachtmaster II Prices as of July 2024<\/strong><\/span><\/h3>\n

The Rolex Yacht-Master<\/a> is a collection of watches designed for sailing enthusiasts and water sport lovers. Originally launched in 1992, the collection comprises watches in a variety of sizes, materials, and colors, with a common characteristic: precise timekeeping for yachting and regatta activities.<\/p>\n

The most recent model from the collection is the Titanium 42mm Yacht-Master, introduced in 2023.<\/p>\n

List \/ retail price: <\/strong>from $11,550 (steel \u2013 platinum Yachtmaster 37) to $43,500 (yellow gold Yachtmaster II)\u00a0<\/strong><\/p>\n

Market price:<\/strong> between $5,000 – $39,000 on the secondary market, with an average price of around $15,000<\/p>\n

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