{"id":30683,"date":"2026-03-05T10:00:33","date_gmt":"2026-03-05T10:00:33","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/?p=30683"},"modified":"2026-03-05T12:02:21","modified_gmt":"2026-03-05T12:02:21","slug":"rolex-pepsi-126710blro-discontinued-history-guide","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/rolex-pepsi-126710blro-discontinued-history-guide\/","title":{"rendered":"The Rolex Pepsi Reference Guide: From the 1955 Original to the Modern Ceramic Icon"},"content":{"rendered":"

In early 2026, the horological community is dominated by a single, persistent rumor: the potential discontinuation of the stainless steel Rolex GMT-Master II Ref. 126710BLRO. With reports of Authorized Dealers redirecting waitlists and inventory vanishing from retail sites, secondary market demand is surging.<\/span><\/p>\n

However, to label the modern ceramic Pepsi as merely a product of current market “hype” is a fundamental mischaracterization. The 126710BLRO is a marvel of contemporary engineering, representing the ultimate culmination of a seventy-year technical lineage. As we look toward Watches and Wonders Geneva this April, understanding the evolution of the world’s most famous pilot’s watch is essential to appreciating why the modern reference is so highly coveted.<\/span><\/p>\n

 <\/p>\n

The Pan Am Origins: The Aluminum Era<\/b><\/span><\/strong><\/h2>\n

The story begins in the golden age of transatlantic aviation. In 1954, Pan American World Airways commissioned Rolex to create a tool watch capable of tracking two time zones simultaneously for their commercial pilots.<\/span><\/p>\n

The defining aesthetic foundation was cemented by references like the 1675, which utilized a robust aluminum bezel insert. The red segment represented daylight hours, while the blue represented night. This era established the look that would endure for decades.<\/span><\/p>\n

\"
Vintage Authority:<\/strong> The Reference 16750 utilized a printed aluminum bezel insert, defining the Pepsi aesthetic for over two decades.<\/figcaption><\/figure>\n
\n

<\/h2>\n

The Ceramic Milestone: The Hype and the Hardship<\/b><\/span><\/strong><\/h2>\n

The modern era of the Pepsi is defined by cutting-edge material science: Cerachrom (ceramic). This material is virtually scratchproof and impervious to UV fading. However, when Rolex shifted its sports models to ceramic, a red and blue insert was noticeably absent for years.<\/span><\/p>\n

Producing a single piece of ceramic with a stark, seamless split between two vibrant colors\u2014specifically a true red\u2014requires a highly volatile sintering process. It is a notorious manufacturing challenge, historically plagued by high rejection rates. It is this exact difficulty that fuels the 2026 discontinuation rumors.<\/span><\/p>\n

Before standardizing the look in steel, Rolex actually first introduced the ceramic Pepsi in ultra-luxurious 18k white gold.<\/span><\/p>\n

\"
Precious Metal Precursor:<\/strong> Rolex initially conquered the ceramic Pepsi challenge in white gold. This 126719 model pairs it with a stunning blue dial.<\/figcaption><\/figure>\n

Finally, in 2018, the breakthrough arrived in stainless steel with the Ref. 126710BLRO, instantly becoming one of the most desired watches on the planet.<\/span><\/p>\n

Shop the Rolex GMT-Master II 126710BLRO<\/span><\/strong><\/a><\/p>\n

\"A
Generation Gap: <\/strong>A side-by-side look at the vintage Ref. 1675 (left) and the modern Ref. 126710BLRO (right), illustrating the evolution from aluminum to ceramic.<\/figcaption><\/figure>\n
\n

<\/h2>\n

The Market Verdict: The \u201cHulk\u201d Precedent and the Spillover Effect<\/b><\/span><\/strong><\/h2>\n

With the persistent rumors surrounding the difficult-to-produce red and blue Cerachrom bezel, the 126710BLRO is experiencing a natural surge in secondary market pricing. For collectors and enthusiasts, acquiring a modern ceramic Pepsi now is not merely about beating a potential discontinuation announcement; it is a strategic move backed by recent Rolex history.<\/span><\/p>\n

We only have to look back to 2020 and the discontinuation of the green Rolex Submariner Ref. 116610LV, affectionately known as the “Hulk.” When Rolex officially removed the Hulk from its catalog, it permanently elevated the watch’s baseline value on the secondary market. The 126710BLRO is currently exhibiting the exact same market indicators.<\/span><\/p>\n

Furthermore, this extreme demand is creating a notable “spillover” effect across the GMT-Master II family. As Authorized Dealers turn away prospective Pepsi buyers, attention is rapidly shifting to its closest modern siblings, such as the black-and-blue Ref. 126710BLNR (the “Batman<\/a>” and “Batgirl<\/a>“). Both models feature the identical, state-of-the-art Caliber 3285 movement, making them incredibly smart acquisitions as the entire collection experiences heightened focus.<\/span><\/p>\n

\"A
The Classic Sport Configuration:<\/strong> The Ref. 126710BLRO is also available on the iconic three-link Oyster bracelet, offering a more athletic alternative to the Jubilee.<\/figcaption><\/figure>\n
\n

<\/h2>\n

Looking Ahead: The Return of the “Coke”?<\/b><\/span><\/strong><\/h2>\n

Adding fuel to the fire is a fascinating detail from Rolex’s own research and development division. In 2022, the Crown filed a patent for a manufacturing process specifically designed to produce a red and black ceramic component. Could this signal the long-awaited return of the “Coke” bezel, ready to take the Pepsi’s place on the production line?<\/span><\/p>\n

All eyes are now fixed on Watches and Wonders Geneva this April. Whether the 126710BLRO is taking its final bow or Rolex is preparing a surprise, one thing is certain: the modern ceramic Pepsi has firmly secured its legacy as a masterpiece of contemporary watchmaking.<\/span><\/p>\n

If you want to secure this piece of horological history before the market shifts again, explore our curated selection of certified authentic pre-owned Rolex Pepsi models at SwissWatchExpo today.<\/span><\/p>\n

Explore Our Rolex Pepsi Collection<\/a><\/strong><\/span><\/p>\n