{"id":31053,"date":"2026-04-15T11:28:59","date_gmt":"2026-04-15T11:28:59","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/?p=31053"},"modified":"2026-04-15T11:33:29","modified_gmt":"2026-04-15T11:33:29","slug":"discontinued-rolex-2026-pepsi-gmt-submariner","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2026\/04\/15\/discontinued-rolex-2026-pepsi-gmt-submariner\/","title":{"rendered":"Every Rolex Discontinued at Watches & Wonders 2026 (Including the Ref. 126710BLRO)"},"content":{"rendered":"

When the doors opened at Watches and Wonders Geneva this April, the horological community was holding its breath for the fate of the GMT-Master II. Rumors of the “Pepsi” retiring had reached a fever pitch, with most expecting a triumphant return of the red-and-black “Coke” bezel to fill the void.<\/p>\n

Instead, Rolex surprised the horological community. The Pepsi is gone, the Coke never showed up, and the Crown quietly trimmed several heavy-hitting precious metal references from its catalog.<\/p>\n

As Rolex celebrates the exact centenary of its waterproof Oyster case this 2026, the brand is actively reshaping its modern lineup. Whether you are actively hunting for your next investment piece or simply watching the market react, here is the definitive guide to every major Rolex discontinued this year.<\/p>\n

 <\/p>\n

\"Side<\/a>
The now-discontinued stainless steel GMT-Master II Ref. 126710BLRO, an icon whose red-and-blue Cerachrom bezel defined the modern travel watch.<\/figcaption><\/figure>\n

The End of an Era: GMT-Master II “Pepsi” (Ref. 126710BLRO & 126719BLRO)
\n<\/strong><\/span><\/h2>\n

After years of relentless speculation surrounding the production yields of the red-and-blue Cerachrom bezel, Rolex has officially closed the chapter on the modern “Pepsi” GMT-Master II. This discontinuation is sweeping and absolute, affecting all variants: the stainless steel Ref. 126710BLRO<\/b> (on both the Oyster and Jubilee bracelets) and the heavy-hitting 18k white gold Ref. 126719BLRO<\/b>.<\/p>\n

By discontinuing the white gold model, Rolex is also taking the highly coveted meteorite and midnight blue lacquer dials entirely out of production.<\/p>\n\n\n\n\n\n\n\n\n
Reference<\/th>\nModel<\/th>\nMetal<\/th>\nBracelet \/ Dial<\/th>\nSize<\/th>\n<\/tr>\n<\/thead>\n
126710BLRO<\/td>\nGMT-Master II “Pepsi”<\/td>\nStainless Steel<\/td>\nJubilee bracelet, Black dial<\/td>\n40mm<\/td>\n<\/tr>\n
126710BLRO<\/td>\nGMT-Master II “Pepsi”<\/td>\nStainless Steel<\/td>\nOyster bracelet, Black dial<\/td>\n40mm<\/td>\n<\/tr>\n
126719BLRO<\/td>\nGMT-Master II “Pepsi”<\/td>\n18k White Gold<\/td>\nOyster bracelet, Blue dial<\/td>\n40mm<\/td>\n<\/tr>\n
126719BLRO<\/td>\nGMT-Master II “Pepsi”<\/td>\n18k White Gold<\/td>\nOyster bracelet, Meteorite dial<\/td>\n40mm<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

For the first time in the ceramic era, the steel Rolex catalog contains no red bezel. The Pepsi colorway has been a foundational pillar of the brand since the Bakelite Ref. 6542 in 1955. Because Rolex opted not to replace it, the Pepsi\u2019s exit leaves a massive vacuum. Secondary market prices for these references\u2014which already commanded steep premiums\u2014are expected to climb aggressively as the finite supply is permanently capped.<\/p>\n

\"The<\/a>
Rolex also retired the heavy-hitting 18k white gold GMT-Master II Ref. 126719BLRO, taking its midnight blue dial and meteorite dial entirely out of production.<\/figcaption><\/figure>\n

Explore our collection of Rolex GMT-Master watches<\/strong><\/span><\/a><\/p>\n

\n

 <\/p>\n

The “Cookie Monster” Departs: Submariner Date (Ref. 126619LB)<\/strong><\/span><\/h2>\n
\"The<\/a>
The “Cookie Monster” Submariner Ref. 126619LB leaves a noticeable void for collectors seeking a precious metal diver with a starkly contrasting dial and bezel.<\/figcaption><\/figure>\n\n\n\n\n\n
Reference<\/th>\nModel<\/th>\nMetal<\/th>\nBracelet \/ Dial<\/th>\nSize<\/th>\n<\/tr>\n<\/thead>\n
126619LB<\/td>\nSubmariner Date “Cookie Monster”<\/td>\n18k White Gold<\/td>\nOyster bracelet, Black dial, Blue Cerachrom bezel<\/td>\n41mm<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Also exiting the catalog is the 18k white gold Submariner Date Ref. 126619LB<\/b>. Introduced in 2020 as the successor to the beloved all-blue “Smurf” (Ref. 116619LB), the “Cookie Monster” offered a stealthier approach to luxury, pairing its hefty white gold case with a stark black dial and a striking blue Cerachrom bezel.<\/p>\n

The timing of this exit is notable. While specialized dive models didn’t formally arrive until the 1950s, their DNA traces back a full century to exactly 1926, when Rolex’s waterproof Oyster case innovation forever changed the trajectory of the wristwatch.<\/p>\n

The retirement of the 126619LB leaves the current Submariner lineup without a white gold representative featuring a contrasting dial and bezel. Precious-metal Submariners with strong visual identities historically develop robust generational collecting arcs post-discontinuation, presenting a fascinating window for collectors before the market fully prices in its newly minted scarcity.<\/p>\n

Discover our curated selection of Rolex Submariner models, including highly sought-after precious metal references.<\/strong><\/span><\/a><\/p>\n

\n

 <\/p>\n

A Stealthy Exit: Yacht-Master Paved Dials (Ref. 126655 & 268655)<\/strong><\/span><\/h2>\n
\"The<\/a>
The diamond-paved dial configurations of the Everose gold Yacht-Master have been quietly retired, marking a definitive shift in the collection’s high-jewelry aesthetic.<\/figcaption><\/figure>\n\n\n\n\n\n\n
Reference<\/th>\nModel<\/th>\nMetal<\/th>\nBracelet \/ Dial<\/th>\nSize<\/th>\n<\/tr>\n<\/thead>\n
126655<\/td>\nYacht-Master 40<\/td>\n18k Everose Gold<\/td>\nOysterflex bracelet, Diamond-paved dial<\/td>\n40mm<\/td>\n<\/tr>\n
268655<\/td>\nYacht-Master 37<\/td>\n18k Everose Gold<\/td>\nOysterflex bracelet, Diamond-paved dial<\/td>\n37mm<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

While the massive sports watch exits dominated the Geneva headlines, Rolex also quietly discontinued the diamond-paved dial configurations of the Everose gold Yacht-Master on Oysterflex. Both the 40mm Ref. 126655<\/b> and the mid-size 37mm Ref. 268655<\/b> paved dial variants are no longer in production.<\/p>\n

The broader Oysterflex Yacht-Master lineup remains active, but the removal of these specific high-jewelry tool watch configurations signals a shift in the collection’s aesthetic. The paved dials offered an incredible juxtaposition against the matte black Cerachrom bezel and the sporty elastomer strap.<\/p>\n

Because gem-set sports models typically have significantly lower production runs than their standard dial counterparts, these specific Everose references are primed to become highly sought-after rarities as they transition entirely out of retail circulation.<\/p>\n

Shop our Rolex Yacht-Master collection and discover rare configurations that elevate the modern tool watch.<\/span><\/strong><\/a><\/p>\n

\n

 <\/p>\n

Secure Your Piece of Horological History<\/b><\/span><\/h2>\n

With these sweeping discontinuations, the window to acquire these specific references at retail will close soon, shifting the hunt entirely to the secondary market. When a highly desirable Rolex exits the catalog, the market reacts swiftly, and securing one requires moving with intent. We pride ourselves on sourcing the most exceptional, discontinued, and hard-to-find timepieces in the world. Whether you are actively hunting for the newly retired “Pepsi” or exploring the broader archives of the Crown, our experts are ready to help you secure your next piece.<\/p>\n

Explore our complete collection of authentic, pre-owned Rolex watches today and find the piece that speaks to your legacy.<\/b><\/span><\/a><\/p>\n

Talk to Our Experts<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When the doors opened at Watches and Wonders Geneva this April, the horological community was holding its breath for the fate of the GMT-Master II. Rumors of the “Pepsi” retiring had reached a fever pitch, with most expecting a triumphant return of the red-and-black “Coke” bezel to fill the void. Instead, Rolex surprised the horological…<\/p>\n","protected":false},"author":2,"featured_media":31057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1491],"tags":[],"class_list":["post-31053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-and-industry-news"],"acf":[],"yoast_head":"\nEvery Rolex Discontinued at Watches & Wonders 2026 (Including the Ref. 126710BLRO) | The Watch Club by SwissWatchExpo<\/title>\n<meta name=\"description\" content=\"The Rolex "Pepsi" is officially gone, and the "Coke" didn't arrive. 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