{"id":4335,"date":"2020-02-10T13:50:20","date_gmt":"2020-02-10T13:50:20","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/TheWatchClub\/?p=4335"},"modified":"2023-05-03T12:00:31","modified_gmt":"2023-05-03T12:00:31","slug":"lance-armstrong-watches","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2020\/02\/10\/lance-armstrong-watches\/","title":{"rendered":"Lance Armstrong’s Watches"},"content":{"rendered":"\n\n\n
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Lance Armstrong has bounced back from his notorious cycling career and has reinvented himself both as an entrepreneur and media personality.<\/p>\n

These days he’s busy with Next Ventures, an investment firm focusing on the health and wellness industry; and WED\u016a, an endurance sports brand. He’s also built himself an audience online with “The Move”, a podcast on endurance sports.<\/p>\n

We went watch spotting to see what the multi-hyphenate has been wearing on his wrist.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"Rolex<\/a><\/p>\n

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Rolex GMT-Master II Coke<\/strong><\/span><\/h2>\n
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The Rolex GMT-Master<\/a> II Coke, with a black and red bezel, is the watch most associated with the former athlete. “Coke” came from the watch’s Coca-Cola bottle color scheme, and from the established soda names of the Rootbeer and Pepsi GMT watches. The Coke was produced from 1983 to 2007; and continues to be in demand in the pre-owned market today.\u00a0Video from Livestrong on YouTube<\/em><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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