{"id":8682,"date":"2022-05-21T12:00:02","date_gmt":"2022-05-21T12:00:02","guid":{"rendered":"https:\/\/www.swisswatchexpo.com\/TheWatchClub\/?p=8682"},"modified":"2025-08-04T11:14:21","modified_gmt":"2025-08-04T11:14:21","slug":"cartier-tank-must","status":"publish","type":"post","link":"https:\/\/www.swisswatchexpo.com\/thewatchclub\/2022\/05\/06\/cartier-tank-must-review\/","title":{"rendered":"The Cartier Tank Must: A Revival"},"content":{"rendered":"\n\n\n
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In recent years, we have seen Cartier bring new life to their most iconic models. Beginning with the revamp of the Cartier Santos<\/a> in 2018, the French Maison has also successfully updated the Panth\u00e8re and Pasha models, reminding watch lovers of what Cartier is famous for \u2013 proportion, shape, and timeless design.<\/p>\n

The latest in their string of revivals is the return of the entry-level Tank Must. A pillar of the brand\u2019s success in the 1970s, it makes a comeback in delicious\u00a0new colors. Here\u2019s what you need to know about the new Cartier Tank Must:<\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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2021 Cartier Tank Must Large Steel Watches:
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The Beginnings of Cartier Tank Must<\/strong><\/span><\/h2>\n

Almost every watch brand has a story of how they made it through the \u201cQuartz Crisis.\u201d When Japanese companies like Seiko and Citizen began making quartz-powered timepieces, which offered unparalleled accuracy at a fraction of the price, it spelled difficulty for makers of mechanical watches.<\/p>\n

Much like other brands, Cartier had to change course. Under a new direction, the Les Must de Cartier line, which is French for “these Cartiers are a must” was born. This collection made the Tank more wallet-friendly and appealing to a wider consumer base. It also marked the first time the brand produced timepieces that are not in 18k gold or platinum.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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The earliest Tank<\/span> Musts came in the classic shape of the Tank<\/span> Louis, the emblematic Tank<\/span>design. Aside from being made of steel, what sets them apart are their colorful yet minimalist dials. Moreover, the only elements present were just the hands, the “Must<\/span> de Cartier<\/span>”\u00a0print, and an emblem at the bottom\u00a0with overlapping Cs.<\/p>\n

It\u2019s important to note that the Les Must de Cartier line was not just composed of watches \u2013 but included lighters and pens \u2013 and was instrumental in making Cartier known globally on a more massive scale.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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The New Cartier Tank Must<\/strong><\/span><\/h2>\n

In 2021, Cartier revived the 1980s favorite with\u00a0quartz-powered, monochromatic, and colorful variations of the classic Tank. These pieces\u00a0pay direct homage to similar neat and sophisticated Must de Cartier watches from four decades ago.<\/p>\n

The Tank<\/span> Must<\/span>\u00a0has zero frills \u2013 only the classic Tank<\/span> Louis silhouette in steel and matching steel hands form its backbone. Dials come in rich lacquered\u00a0colors popular in the\u00a0late 1970s and early ’80s: deep red, navy, and emerald green\u00a0with matching\u00a0alligator straps.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"Cartier
Cartier Tank Must Large Steel Green Dial Ladies Watch WSTA0056<\/figcaption><\/figure>\n\n\n\n
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In 2022, Cartier added a black dial and strap combo to the collection. Therefore, all the colors work just as well during the day as they do at night, giving a bang for your buck in terms of sheer wearability.<\/p>\n

The dials became more minimal than ever. The\u00a0double C icon and the “Must<\/span> De Cartier<\/span>” text is now gone. They just have the Cartier<\/span> logo and hour and minute hands. Adding a stunning pop of color is the blue sapphire cabochon crown, which is a Cartier<\/span> signature.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Boasting an androgynous appeal, the Tank Must’s sizes are labeled small, large, and extra-large instead of ladies’ or men\u2019s. The 2022 Tank Musts carry the Large distinction, measuring about 33.7 mm x 25.5 mm \u2013 a friendly size for many wrists, Inside, they run on high autonomy movements with a battery life of up to 8 years.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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The Must de Cartier shows the brand\u2019s mastery of timeless design while delivering vibrant energy. Explore our wide selection of Cartier Tank Must models at SwissWatchExpo.com.<\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"Rolex<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In recent years, we have seen Cartier bring new life to their most iconic models. Beginning with the revamp of the Cartier Santos in 2018, the French Maison has also successfully updated the Panth\u00e8re and Pasha models, reminding watch lovers of what Cartier is famous for \u2013 proportion, shape, and timeless design. The latest in…<\/p>\n","protected":false},"author":2,"featured_media":8683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1488],"tags":[],"class_list":["post-8682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore-the-brands"],"acf":[],"yoast_head":"\nThe Cartier Tank Must: A Revival | The Watch Club by SwissWatchExpo<\/title>\n<meta name=\"description\" content=\"The Cartier Tank Must is the latest in Cartier's string of revivals. 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