Rolex History of Firsts

Rolex: A History of Firsts

|

Rolex has long established itself as a leader in watchmaking. Ask just about anyone of their top-of-mind watch brand; and the answer is sure to be Rolex.

Rolex is where it is now because it led the way for many innovations and milestones in the history of watchmaking. In 1910, the company earned a chronometer certification – the first ever to be given to a wristwatch – and they have not stopped since.

 

Here are 8 firsts in watchmaking that Rolex introduced:

 

Rolex Oyster

 

The Oyster | The world’s first waterproof wristwatch (1926)

Launched in 1926, the Rolex Oyster was the world’s first truly waterproof and dustproof watch. To protect the dial and movement from elements, the Oyster was developed with a hermetically-sealed case, closed by a screw-down crown and screw-down caseback, each lined with rubber gaskets.

The following year, Rolex founder Hans Wildorf, famously gave swimmer Mercedes Gleitze one of the earliest Rolex Oysters to wear in her attempt to repeat her swim across the English Channel. After 10 hours in icy cold water, her Rolex was still dry inside.

 


 

Oyster Perpetual movement | The first self-winding mechanism with a perpetual rotor (1931)

Ever wondered why it’s called “perpetual”? Instead of being manually wound, the Oyster Perpetual Movement has the ability to run on the energy provided by the motion of the wearer’s wrist. The activity of the wearer causes the rotor to move back and forth, thus winding the mainspring and powering the watch.

 


 

Rolex Datejust

Rolex Datejust | First watch with a date window on the dial (1945)

As simple as it can be today, the quick-changing date on the dial was a gamechanger during its time. Rolex was celebrating their 40th anniversary in 1945, so they wanted to  commemorate the occasion with a groundbreaking timepiece. The result was the Datejust – the first self-winding, water resistant wristwatch, with a date window on the dial that changes at midnight.

 


 

Explorer

 

pre-Rolex Explorer | The first watch to reach Mt. Everest (1953)

In 1953, Sir Edmund Hillary became the first man to reach the summit of Mount Everest, along with expedition partner Tenzing Norgay. On his wrist was a Rolex watch, an Oyster Perpetual that would end up being the ancestor of what is now known as the Rolex Explorer.

With the goal of creating watches that can withstand elements, Rolex started sending their Oyster Perpetuals to Himalayan expeditions. The pre-Explorer eventually accompanied Norgay and Hillary to the peak.

 


 

Submariner

 

Rolex Submariner | First watch waterproof to 100m (1954)

Rolex already had water-resistant watches since the late 1920s, after they launched the innovative waterproof Oyster case. René P. Jeanneret, a passionate diver and one of Rolex’s directors, thought it was time for a dedicated watch for diving.

Through Jeanneret’s insight, the Submariner was launched with the distinct honor of being the first water-resistant dive watch, one that was waterproof up to 100 meters.

 


 

Day-Date

Rolex Day-Date |  First watch to display day and date of the week on the dial (1956)

While Rolex produced complicated watches before (such as Moonphase and Perpetual Calendars), they didn’t sell particularly well. The Rolex Day-Date was the first complicated watch that resonated with the public. It asserted its universal nature by becoming the first waterproof and self-winding chronometer to indicate, in full, the day of the week in 26 different languages.

 


 

Yachtmaster

Rolex Yacht-Master II | The first wristwatch to have a command bezel designed for multiple uses (2007)

Rolex bezels have progressed in functionality through the decades – from 24-hour markers, to bi-directional bezels. Rolex introduced the Ring Command bezels with the Yacht-Master II debut. This time, the Ring Command does double duty and acts as a timing bezel, for setting the countdown timer, thus having time-setting functions similar to what a winding crown would.

 


 

Batman GMT

 

Rolex GMT-Master II Batman | First bi-color ceramic bezel watch (2013)

In 2005, Rolex introduced the Cerachrom ceramic bezel in their Professional watches. Made from extremely hard ceramic material, it is virtually scratch-proof, and fade-proof. Some watches from GMT-Master line were left out from using the Cerachrom, due to their bi-colored bezels that were though to be impossible to create using ceramic.

In 2013, Rolex achieved what was thought of as impossible – to create a ceramic bezel with two colors, but produced as a single piece. Rolex begins to create the bezel as one color, and then adding the other color before the bezel hardens. The result is a bi-color, single ceramic ring, with no bleeding of color and gradual fading.

In true Rolex fashion, they are the only brand in the world to do this patented process.

 

____

SEE MORE OF THE WATCHES IN OUR VIDEO:

____

PHOTO CREDITS: Mercedez Gleitze from Countryfile on Twitter / Wikimedia Commons ; Rolex Oyster, Rolex Submariner Vintage, Rolex Explorer vintage from Christies.com / Edmund Hillary and Tenzing Norgay from Wikimedia Commons.
Toll-free US and Canada Only:
1-800-797-0634
Outside US:
1-404-814-1814


Customer service:
info@swisswatchexpo.com


Swiss Watch Expo
315 East Paces Ferry Rd NE
Atlanta, GA 30305


M - F 10 AM to 6 PM EST
Saturdays 10 AM to 5 PM EST