Christian Bale in American Psycho (2000)
In the psychological thriller American Psycho, Christian Bale played Patrick Bateman – a successful investment banking executive, living a double life as a serial killer. The movie’s screenplay was taken from the novel of the same title, and in the book, Bateman’s Rolex Datejust is mentioned more than 20 times.
Given the violent nature of the character, Rolex wasn’t too happy with the product placement; and moved to omit the brand’s name from the script. Bale’s character still wore a Rolex though, specifically a tapestry dial, steel and yellow gold Rolex Datejust.