The Rolex President Day-Date has achieved mythical status as the watch of leaders and powerful men. As a vintage ad for the watch said, it is “worn by men who guide the destinies of the world.”
This reputation may have boxed the President into a watch for older, accomplished people, but we’re seeing more of it on the wrists of hip, happening, and younger people today.
Here’s the Rolex President Day-Date, as seen on the toast of the entertainment and fashion scene:br
Bruno Mars
Bruno Mars just swept this year’s Grammys, winning all of the six awards that he was nominated for. The singer, songwriter, and producer is definitely on a career high and what other watch could be more fitting than the most esteemed Rolex? His choice of Rolex Day-Date fits his bohemian, vintage, maximalist look – an 18k yellow gold model, with a black dial and diamond embellishments. Photo from Bruno Mars on Instagram and Rolling Stone
These days, when Victoria Beckham is seen on stage, it’s to cap off a show for her eponymous fashion line. The former Spice Girls singer has successfully transitioned into an entrepreneur and luxury fashion designer, whose brand continues to expand. She wears a 36mm 18k yellow gold Rolex Day-Date. Photo from Victoria Beckham on Instagram
https://www.instagram.com/p/B8oOlIxpkD4/
Drake
Canadian singer and rapper Drake has a large Rolex collection; but judging by the number of pieces he has, his favorite is definitely the Rolex Day-Date. He has been spotted with a variety of models, including yellow gold, white gold, and Everose gold. He prefers the larger 40mm to the traditional 36mm Rolex Day-Date, and a couple of them have made it to his magazine covers. Photo from knolldoll on Instagram
https://www.instagram.com/p/CnClZSFuVtx/?hl=en
Aziz Ansari
Comedian Aziz Ansari is a very thorough and selective watch collector, much like he is when creating his shows and stand-up material. He rewards himself for every milestone with a carefully chosen Rolex, and his favorite to date is a vintage, yellow gold, black dial Day-Date. He has gone on to purchase similar models for his parents and younger brother. Photo from GQ Magazine on Twitter
Love him or hate him, Justin Bieber is without a doubt one of the most successful musical artists of his generation. It’s very rare to see a man his age with a Rolex Day-Date, but nothing is stopping him from choosing the best watch out there. He wears his yellow gold Day-Date with a diamond dial. Video from Maximo TV on YouTube
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The Sopranos is hailed as one of the best TV series ever made. Centered on New Jersey mob boss Tony Soprano, the show follows the life of the high-powered but constantly anxious father of two families – one of his flesh and blood and the other, a crime syndicate. Throughout the show we’re given a peek into the affluent…
With the 2026 World Cup expanding across 16 cities in the United States, Mexico, and Canada, the tournament is not just a battle for global football supremacy—it is a massive, continent-spanning runway for luxury travel and high-end fashion. But anyone who has flown from the sun-drenched beaches of Miami to the concrete canyons of New…
While FIFA strictly bans watches on the pitch, the tunnel walk and stadium arrivals at the 2026 World Cup have become the ultimate runway for haute horology. From diamond-covered Patek Philippes to ultra-rare independents, the players are bringing serious heat to North America. But what if the teams themselves were watches? If we look at the tactical…
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