The watch was never worn to simply tell the time. Then and now, in social gatherings people tend to look at one’s watch to determine a few things about you in a glance – your social position, taste, and of course, wealth.
More importantly, in today’s world of mainstream and mass produced items, a luxury watch shows your appreciation for craftsmanship and quality to everyone you meet.
ON A FIRST DATE
What to wear: A simple dress watch. A watch with too much bling may seem like a cry for attention, while a watch that’s too sporty may signal that you’re more interested in your toys.
We recommend: A Rolex Air King or Omega de Ville
What it says: The Rolex Air King is a purist’s Rolex – it has everything that makes a Rolex a Rolex, but with a clean, classic look that goes with a variety of outfits. The Omega De Ville is another reasonably-priced watch that goes well with any dress situation. Both show that you wear the watch because you value precision and craftsmanship, and not to show off.
MEETING HER PARENTS
What it says: The Omega Speedmaster Professional has stood the test of time — it looks as good as it did when it was launched in the 1960s, or when it became the first watch to be worn on the moon. Meanwhile, the Navitimer is a classic aviator’s watch, and remains a favorite among pilots. Both are instantly recognizable, timeless designs that have great history, showing them that you’re in it for the long haul.
CLOSING A DEAL
What to wear: A watch that shows you’ve done well, but you choose to spend your money wisely.
We recommend: A Patek Philippe
What it says: Patek Philippe is among the most expensive watch brands in the world, with an average price several times that of a Rolex. At the same time, its designs are conservative and classy, and is known for its remarkable lifespan. It is a prime investment when it comes to horology, and is well-regarded by those in the know.
MINGLING WITH WATCH ENTHUSIASTS
What to wear: A watch that will give you instant cred with watch aficionados.
We recommend: A Jaeger Lecoultre
What is says: A watch aficionado would know what separates a Jaeger Lecoultre from most luxury timepieces – it produces most of its movements, cases, dials and other components in house. This therefore gives them the flexibility of making a wide range of designs within a broad price spectrum. This also means that, whether you choose a dive watch or a dress watch, you’ll have a good chance of impressing any watch lover you meet.
TO SHOW OFF WEALTH, SUBTLY
What to wear: You’ve worked hard and you want to let the world know, but you also don’t want to be tacky. Choose a high-end, steel leisure watch that’s highly recognizable, but goes well with a variety of outfits.We recommend: Rolex Submariner or Rolex Explorer
What it says: One of the pleasures of having “made it” in life is being able to dress whichever way you please. A leisure watch shows that you can take time off regularly, but still afford a luxury timepiece.
SEE MORE OF THE WATCHES IN OUR VIDEO: