The watch was never worn to simply tell the time. Then and now, in social gatherings people tend to look at one’s watch to determine a few things about you in a glance – your social position, taste, and of course, wealth.
More importantly, in today’s world of mainstream and mass produced items, a luxury watch shows your appreciation for craftsmanship and quality to everyone you meet.
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ON A FIRST DATE
from left: Rolex Air King Blue Baton Dial Stainless Steel Mens Watch | Omega DeVille Prestige Co-Axial Small Seconds Mens Watch
What to wear: A simple dress watch. A watch with too much bling may seem like a cry for attention, while a watch that’s too sporty may signal that you’re more interested in your toys.
We recommend: A Rolex Air King or Omega de Ville
What it says: The Rolex Air King is a purist’s Rolex – it has everything that makes a Rolex a Rolex, but with a clean, classic look that goes with a variety of outfits. The Omega De Ville is another reasonably-priced watch that goes well with any dress situation. Both show that you wear the watch because you value precision and craftsmanship, and not to show off.
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MEETING HER PARENTS
from left: Breitling Navitimer 01.46mm Aurora Blue Dial Mens Watch | Omega Speedmaster Moon Watch Co-Axial Chronograph
What to wear: A watch that subtly shows that you have good taste, and value tradition.We recommend: A Breitling Navitimer or Omega Speedmaster
What it says: The Omega Speedmaster Professional has stood the test of time — it looks as good as it did when it was launched in the 1960s, or when it became the first watch to be worn on the moon. Meanwhile, the Navitimer is a classic aviator’s watch, and remains a favorite among pilots. Both are instantly recognizable, timeless designs that have great history, showing them that you’re in it for the long haul.
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CLOSING A DEAL
from left: Patek Philippe Gondolo 18K White Gold Watch | Patek Philippe Calatrava 18k White Gold Watch
What to wear: A watch that shows you’ve done well, but you choose to spend your money wisely.
We recommend: A Patek Philippe
What it says: Patek Philippe is among the most expensive watch brands in the world, with an average price several times that of a Rolex. At the same time, its designs are conservative and classy, and is known for its remarkable lifespan. It is a prime investment when it comes to horology, and is well-regarded by those in the know.
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MINGLING WITH WATCH ENTHUSIASTS
from left: Jaeger LeCoultre Grande Reverso Calendar 18K Rose Gold Watch | Jaeger Lecoultre Master Dual Time Automatic Watch
What to wear: A watch that will give you instant cred with watch aficionados.
We recommend: A Jaeger Lecoultre
What is says: A watch aficionado would know what separates a Jaeger Lecoultre from most luxury timepieces – it produces most of its movements, cases, dials and other components in house. This therefore gives them the flexibility of making a wide range of designs within a broad price spectrum. This also means that, whether you choose a dive watch or a dress watch, you’ll have a good chance of impressing any watch lover you meet.
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TO SHOW OFF WEALTH, SUBTLY
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What to wear: You’ve worked hard and you want to let the world know, but you also don’t want to be tacky. Choose a high-end, steel leisure watch that’s highly recognizable, but goes well with a variety of outfits.
We recommend: Rolex Submariner or Rolex Explorer
What it says: One of the pleasures of having “made it” in life is being able to dress whichever way you please. A leisure watch shows that you can take time off regularly, but still afford a luxury timepiece.
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SEE MORE OF THE WATCHES IN OUR VIDEO:
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