The Rolex Everose Gold

1. It is made in Rolex’s in-house foundry. During Patrick Heiniger’s leadership at Rolex from 1992-2008, they pursued to own every part of the manufacturing process (instead of sourcing from suppliers). They began by manufacturing solid-link bracelets and eventually developed their own foundry in the early 2000’s.

Today, Rolex creates the 18k gold alloys used for its watches – yellow gold, white gold, and Everose gold.

2. It has a mix of platinum, which holds the color for years, hence the name Ever-rose. Rose gold is created by mixing gold with copper, which gives it its reddish hue. However, exposure to elements (such as UV rays or saltwater) causes the copper to fade eventually.

To counter this, Rolex mixes platinum into its rose gold alloy. Platinum holds the copper in, ensuring that the rose gold color stays as beautiful as when you first bought it.

3. Rolex made sure it appealed to both men and women. With a name like Everose, many would think it was especially made for ladies watches. But Rolex was keen on making sure it appealed to both sexes. It launched the Everose in 2005, with a watch that has a masculine reputation – the Rolex Cosmograph Daytona ref 116505.

Today, the Everose is used in sports models like the Yachtmaster, and just this year, the Rolex GMT-Master II.