The Rolex Everose Gold

By now, you’re probably familiar with the plethora of names for rose gold: pink gold, red gold, king gold, and even the obscure “Magic Gold”, but we’re sure you’ll agree – none of them stand out as much as Rolex’s Everose.

Fancy name aside, there are a few key factors that set the Rolex Everose apart from the pack. Here’s what makes it so special:

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Rolex Yachtmaster 40 18K Everose Gold

1. It is made in Rolex’s in-house foundry. During Patrick Heiniger’s leadership at Rolex from 1992-2008, they pursued to own every part of the manufacturing process (instead of sourcing from suppliers). They began by manufacturing solid-link bracelets and eventually developed their own foundry in the early 2000’s.

Today, Rolex creates the 18k gold alloys used for its watches – yellow gold, white gold, and Everose gold.

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pictured: The Rolex Yacht-Master 40 18K Everose Gold. The combination of the Everose gold, matte black ceramic bezel, and black Oysterflex bracelet creates a luxe sports watch.
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Rolex Cellini Date 18K Everose Gold

2. It has a mix of platinum, which holds the color for years, hence the name Ever-rose. Rose gold is created by mixing gold with copper, which gives it its reddish hue. However, exposure to elements (such as UV rays or saltwater) causes the copper to fade eventually.

To counter this, Rolex mixes platinum into its rose gold alloy. Platinum holds the copper in, ensuring that the rose gold color stays as beautiful as when you first bought it.

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pictured: The Rolex Cellini Date 18K Everose Gold. Rolex Cellini is the company’s classic line of dress watches. This model gives business or formal attire just the right amount of luster.
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Rolex Cosmograph Daytona Everose 18K Rose Gold

3. Rolex made sure it appealed to both men and women. With a name like Everose, many would think it was especially made for ladies watches. But Rolex was keen on making sure it appealed to both sexes. It launched the Everose in 2005, with a watch that has a masculine reputation – the Rolex Cosmograph Daytona ref 116505.

Today, the Everose is used in sports models like the Yachtmaster, and just this year, the Rolex GMT-Master II.

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pictured: The Rolex Cosmograph Daytona 18K Everose Gold. The first model to be released in Everose Gold, which has proved to be popular among men and women.

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