3 Reasons to Buy a Rolex Datejust

The most popular Rolex watches have their own legions of fans. Some may have an overwhelming number of Daytonas in their collection; a number will have every color of the Submariner. Few will tout themselves as Rolex Datejust fans – but will have an immense respect for the watch, anyway.

That’s the beauty of the Rolex Datejust. While it’s one of the most understated watches in the brand’s portfolio, both the casual watch wearer and the seasoned collector will agree, it’s a watch definitely worth having.

Whether you’re looking for that “one watch”, or a worthy new addition to your collection, you can’t go wrong with the Rolex Datejust. Here’s why:

Rolex Datejust Midsize 31 Steel White Gold Silver Dial Watch

Game-changing History

The only complication of the Datejust is its automatically changing date window, which everyone takes for granted today. When the Datejust was launched in 1945, it was the first automatic wristwatch whose date instinctively changed at midnight. It was a game-changer back then. At long last, the date will be just, all the time.

It was unveiled on the 40^thanniversary of Rolex (hence the name jubilee for the bracelet that accompanied it) and has been making waves since then.

Its styling has remained largely unchanged, but many of the features we see on Rolex watches today were tested on the Datejust: the Jubilee bracelet, the Cyclops window, the two-tone metal combination Rolesor, and many more.

Rolex Datejust II Steel Yellow Gold Diamond Watch

The perfect “do it all” piece

For those who are not keen on collecting watches and just want one or few that they can rotate, the Rolex Datejust makes the perfect choice. The simple styling can go from office to weekend, while the Twinlock crown and 100m water resistance makes it acceptable for swimming as well.

Of course, it also has the Perpetual self-winding movement, present in all Rolex watches. With the Datejust, you’ve got yourself a reliable daily beater.

Rolex Datejust 36 White Gold Blue Dial Black Strap Mens Watch

Many choices to match your personal style

While the Rolex Datejust is a pure classic, it does offer many variations that you can tailor to fit your personal style. There are basically three sizes available under the Rolex Datejust family:

Original 36mm Datejust – available in steel, yellow gold, white gold and Rolesor (steel with yellow, white or Everose gold).

Datejust II – discontinued in 2016, this is the larger, thicker, more masculine sized Datejust. It’s still available in the pre-owned market, with steel & white gold, and steel & yellow gold variations.

Datejust 41 – an update to the Datejust II. It comes with a slimmer case and looks more like the 36mm, only larger. Available in yellow gold, Rolesor, and just recently, a very hip full steel version that’s more appealing to a younger audience.

Rolex Datejust 36 Steel Yellow Gold Sunbeam Dial Watch

Women have choices as well with the Ladies Datejust models or the 31 & 33mm Datejust.

Apart from the variety of sizes and metals on offer, the Rolex Datejust is also available with a good array of styles: different dial colors and textures; the choice of smooth or fluted bezels; and Arabic, Roman numeral, baton, and even diamond hour markers. Even your choice of bracelet can create a different effect. Choose the Jubilee for a dressy feel, the Oyster for a sporty look. Clearly, you can choose any look you desire with the Datejust.

And because there is a lot of variations among Rolex Datejust models, you’re less likely to encounter issues with availability – the perfect all-occasion watch is within your reach.

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