Rolex is well-known for its “evolution, not revolution” ethos, where the brand sticks to their timeless design hallmarks, and only makes incremental changes to their timepieces. With a few exceptions, you can spot a Rolex from afar with its iconic Oyster case and bracelet.
While Rolex takes its fundamentals seriously, the brand does let its hair down when it comes to dial designs. From using natural materials like stone and wood, to more contemporary laser-etched patterns, Rolex has kept things fresh with unique dial treatments.
Let’s look back at one of Rolex’s most playful dial designs – the concentric dials, where repetitive circular patterns add interest to the face of the watch.