In 2021, Panerai made a bold declaration to “bring more circular practices to the world of watchmaking“. At the Watches & Wonders 2021 event, Panerai unveiled a remarkable line of classic Luminor Marina timepieces crafted in eSteel, a new steel alloy composed of recycled-based materials, accounting for an impressive 58.4% of the total weight. This extraordinary step reflects Panerai’s commitment to sustainability and signifies the brand’s dedication to a more eco-conscious future.
The introduction of the Panerai eSteel collection marks a significant milestone in the brand’s journey, emphasizing the use of recycled materials without compromising the brand’s renowned design and craftsmanship. This forward-thinking approach not only aligns with contemporary values but also sets a new standard in the luxury watch industry for environmental responsibility.
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About Panerai’s Innovative Case Materials
Panerai has a rich history of innovation in watchmaking, particularly in the development of unique case materials. The brand’s venture into distinctive materials began with its patented Carbotech, a composite material based on carbon fiber, which offered unparalleled durability and lightness.
Following this, Panerai introduced materials like BMG-Tech™, a bulk metallic glass with exceptional resistance to corrosion, and Ceramica, known for its scratch-resistant properties. These developments underscore Panerai’s commitment to combining high performance with aesthetic elegance.
The culmination of these innovations led to the development of eSteel, a material that embodies Panerai’s dedication not only to the craft of watchmaking but also to sustainability. eSteel is significant not just as a technical achievement but as a statement of Panerai’s commitment to reducing its environmental footprint, marking a new chapter in the brand’s storied history of material innovation.
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Panerai Watches in eSteel
The Panerai eSteel range initially offered three models within the Luminor Marina collection, followed by another three models within the Submersible range.
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Panerai Luminor Marina in eSteel
This collection stands out not only for its use of recycled materials but also for maintaining Panerai’s high standards of performance and design. The eSteel material, composed of recycled steel, constitutes 58.4% of the watch’s total weight, showcasing Panerai’s commitment to reducing environmental impact. Each watch in the collection weighs a total of 152.4 grams, with 89 grams of that being recycled-based materials, highlighting the brand’s innovative approach to sustainable luxury.
The Luminor Marina eSteel models come in three distinctive versions, each featuring a rubberized crown and a recycled PET strap that matches the dial’s color – Verde Smeraldo (green), Grigio Roccia (grey), and Blu Profondo (blue). These choices not only contribute to the aesthetic appeal of the watches but also underscore Panerai’s dedication to environmental sustainability. The collection features the Panerai P.9010 movement, offering a three-day power reserve and a water resistance of up to 300 meters, ensuring that these timepieces do not compromise on functionality.
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Panerai Submersible in e-Steel
The Submersible QuarantaQuattro eSteel models are a testament to Panerai’s ongoing dedication to sustainability, featuring cases made from the innovative eSteel material, together with the line’s trademark unidirectional rotating bezel in gloss-finished ceramic. Available in the same captivating colors as the Luminor Marina eSteel collection – Verde Smeraldo, Grigio Roccia, and Blu Profondo – these colors enhance the visual appeal of the watches while reflecting the natural environments that Panerai aims to protect.
For the Submersible eSteel range, a total of 72g of recycled materials is used for each watch – that’s 52 percent of its total weight of 137g. The straps are also made of recycled PET, emphasizing the effort to reduce the ecological impact of these watches.
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Panerai eSteel – Final Thoughts
The eSteel material used in both collections is part of Panerai’s broader initiative to embrace circular manufacturing practices and reduce its environmental footprint. By incorporating recycled steel into the construction of these luxury timepieces, Panerai sets a new standard in the industry, demonstrating that luxury and sustainability can coexist.
If you are interested in exploring models from the eSteel collection, or from the rest of the Panerai range, SwissWatchExpo is a reputable source. Explore our vast collection of Panerai models, along with thousands of authentic, pre-owned luxury watches from the world’s best brands, at SwissWatchExpo.com.
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