Watches and Wonders Geneva – where the elite brands of watchmaking showcase their latest releases – has just wrapped up, having broken records and bringing a sense of optimism to the watch industry.
Amidst the many notable brands in attendance, Rolex consistently stole the spotlight with its outstanding timepieces, unveiling some of the most highly anticipated releases of the show. Let’s explore the new Rolex releases for 2024.
<>
<>
Rolex GMT-Master II Steel 126710GRNR
<>
Material: Oystersteel, Ceramic bezel
Case Size: 40mm
Bracelet: Oyster
Movement: Caliber 3285, with 70 hour power reserve
Water resistance: Waterproof to 100 meters / 330 feet
The latest GMT-Master II by Rolex is notable for being the first to sport a black ceramic and gray Cerachrom bezel insert. Its sleek, black dial complements the understated look of the bezel, while chromalight-coated white gold indices add to the overall elegance. The watch features a 40mm Oystersteel case, with a green-hued GMT hand providing a subtle touch of color.
The watch runs on the 3275 caliber movement, which is chronometer-certified by COSC and boasts a 70-hour power reserve. The watch also has date and GMT functions to provide essential time reading. Retailing between $10,700 and $10,900 (as of April 2024) the new GMT-Master II is available with an Oyster or Jubilee metal bracelet.
<>
<>
Rolex Day-Date 40 Everose Gold 228235
<>
Material: 18k Everose Gold
Case Size: 40mm
Bracelet: President
Movement: Caliber 3255, with 70 hour power reserve
Water resistance: Waterproof to 100 meters / 330 feet
<>
For keen observers of this year’s Oscars, the Everose gold Day-Date 40 with a slate ombré dial will surely look familiar. This is the exact watch that the brand hinted at during its special video at the Academy Awards back in March.
At Watches and Wonders, Rolex also presented three other variations alongside this reference: a 40mm model in White Gold with a mother-of-pearl dial, a 36mm model in 18k yellow gold with a white dial, and a 36mm 18k Everose gold and diamonds edition, featuring a captivating blue-green dial.
<>
Rolex Oyster Perpetual 1908 Platinum 52506
<>
Material: Platinum
Case Size: 39mm
Bracelet: Leather strap
Movement: Caliber 7140, with 66 hour power reserve
Water resistance: Waterproof to 50 meters / 165 feet
In 2020, Rolex introduced the Perpetual 1908 with 18k yellow or white gold casing, which featured a choice between black or white dials. This year, the brand has reimagined the reference with a new and refreshing color palette, while still staying true to the watch’s iconic characteristics of historic codes and contemporary style. Housed in a 950 platinum case, the watch boasts a rice-grain pattern that creates a rosette-like visual effect on its stunning ice-blue dial.
The watch’s slim 39mm case houses the in-house 7140 caliber movement, which provides 66 hours of continuous running time and can be viewed through the transparent caseback. Retailing at $32,768 USD (as of April 2024), the new Perpetual 1908 comes equipped with a brown or black alligator strap, with green calfskin lining, and fitted with a platinum double folding Dualclasp.
<>
Rolex Deepsea Yellow Gold 136668LB
<>
Material: 18k yellow gold
Case Size: 44mm
Bracelet: Oyster
Movement: Caliber 3235, with 70 hour power reserve
Water resistance: Waterproof to 3,900 meters / 12,800 feet, with helium escape valve
Radiating a luxurious aura, the latest addition to the Rolex Deepsea series boasts an 18k yellow gold case and a stunning, tonal blue dial and bezel.
The watch face features a blue ceramic compression ring, which forms part of the Ringlock system responsible for maintaining the watch’s water resistance and pressure resistance capabilities, even at depths of up to 3,900 meters in the sea.
To further enhance its diving capabilities, the watch features an RLX titanium helium escape valve on the side of the case, providing an extra layer of protection without compromising its durability. The Deepsea is complete with a matching yellow gold Oyster bracelet and has a retail price of $55,241 USD (as of April 2024).
<>
Rolex Cosmograph Daytona Diamond Bezel Models
<>
Material: 18k white gold with mother of pearl dials, 18k yellow gold, and 18k Everose gold
Case Size: 40mm
Bracelet: Oyster / Oysterflex (for white gold models)
Movement: Caliber 4131, with 72 hour power reserve
Water resistance: Waterproof to 100 meters / 330 feet
The Cosmograph Daytona collection welcomed four stunning new editions. Two of these models showcase an 18k white gold construction, complemented by mother-of-pearl dials. The other two variants flaunt the luxuriousness of 18k Everose gold and 18k yellow gold.
All four timepieces feature a 40mm case size, adorned with diamond-set hour markers and bezels. Choose between an Oysterflex or Oyster bracelet, with the white gold versions boasting mesmerizing mother-of-pearl registers on a Panda dial. The Everose and yellow gold options are accompanied by matching Oyster bracelets, incorporating diamond-set lugs to enhance their elegance.
<>
Rolex Sky-Dweller Rose Gold
<>
Material: 18k Everose gold, 18k yellow gold
Case Size: 42mm
Bracelet: Jubilee
Movement: Caliber 9002, with 72 hour power reserve
Water resistance: Waterproof to 100 meters / 330 feet
Rolex introduced two new Sky-Dweller watches, both featuring the iconic and elegant Jubilee bracelet for the first time. These timepieces exude a radiant and sophisticated charm, with one crafted in 18k Everose gold and featuring a slate dial, while the other is made of 18k yellow gold and showcases a striking white dial. Both variations come with the brand’s signature fluted bezel, adding a touch of timeless beauty.
Functionally, the Sky-Dweller offers simultaneous readings for two time zones, along with the Saros annual calendar complication. The innovative Ring command system has been incorporated, allowing for convenient and user-friendly adjustments and selection of desired functions.
<>
<>
Buying New vs Pre-Owned Rolex Watches
Acquiring a newly released Rolex watch can vary depending on the model and demand. Generally, there can be a waiting list for popular models, and the wait time can range from several months to even a few years.
Looking to own a Rolex soon? Buying a pre-owned Rolex may just be the right choice. Buying from the secondary market gives access to a wider range of discontinued or vintage models, and even current models, that may no longer be available from authorized dealers. As these watches are readily available in the market, there is no need to wait for extended periods on a waiting list, giving buyers the opportunity to enjoy their desired Rolex watch without delay.
Unlike other online retailers, SwissWatchExpo carries every watch listed on our site in our Atlanta showroom, in stock and ready to ship to you.
SwissWatchExpo is also dedicated to providing watches in impeccable “like new” condition. To ensure this, every watch we offer for sale undergoes a thorough inspection by our skilled watchmakers. Rest assured, when you choose a watch from SwissWatchExpo, you can expect a timepiece that meets the highest standards of quality.
Our belief is that purchasing pre-owned luxury timepieces offers consumers unparalleled value. If you are looking for a Rolex watch, our team of sales experts is dedicated to assisting you in finding the perfect timepiece that aligns with your preferences, budget, and the specific occasion you have in mind.
<>
To learn more about these exciting new Rolex releases for 2024, head over to Rolex’s official website.
To explore our vast selection of authentic, pre-owned Rolex watches, along with thousands of models from the world’s best brands, go to SwissWatchExpo.com.
<>
