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The Best Pre-Owned Luxury Watches To Buy Now

"Well-preserved watches from legacy timepiece brands including Patek Philippe, Audemars Piguet and Omega are also proving to be smart investments for the horologically-obsessed. With that in mind, we tapped Eugene Tutunikov, founder of pre-owned luxury watch emporium SwissWatchExpo, for his top investment-worthy watches to buy now. "

Fear of Theft Has Some Watch Fans Leaving Their Best at Home

"Eugene Tutunikov, chief executive of the Atlanta-based luxury reseller SwissWatchExpo, said he was careful about where he wore some of his own watches, which included a rose gold Audemars Piguet Royal Oak.

“You never know who saw you walk in,” he noted, “or what’s going to happen when you leave the restaurant or go to the garage.”

Mr. Tutunikov said sales for luxury watches had continued to be brisk, but he acknowledged that many of his clients had become concerned about theft. “We are seeing a lot of people that are scared to buy watches with diamonds, watches that are made of precious metals, because they really jump out at any potential criminals,” he said."

7 Watches For Your Summer Adventures

"Do you need to bring different timepieces for all your activities? Not according to Eugene Tutunikov, CEO of SwissWatchExpo, an Atlanta-based luxury watch retailer. “All you need is one watch that will suit a variety of situations,” he says.

Whether your summer jaunt features the sun, the sea or the slopes, these watches will add a dose of chic to your ensemble so you can maximize your vacation time."

7 Watches For Your Summer Adventures

"If there’s one accessory to pack for your summer travels, make it a watch. Both stylish and functional, a watch ensures you arrive on time and in style.

Do you need to bring different timepieces for all your activities? Not according to Eugene Tutunikov, CEO of SwissWatchExpo, an Atlanta-based luxury watch retailer. “All you need is one watch that will suit a variety of situations,” he says."

Prices on the Luxury Watch Market Are in Flux, But Dealers Say Business Is Better Than Ever

"Eugene Tutunikov, CEO and founder of SwissWatchExpo, a pre-owned watch dealer based in Atlanta, said the correction was both healthy and anticipated. “The Fed just hiked rates for the second time by 0.75 percent, and this hike being expected for some time led some of the hot air to come out of the prices of the hottest watches,” Tutunikov tells Robb Report. "

HOT 100 AMERICAN TRAILBLAZERS: Eugene Tutunikov — SwissWatchExpo

"If Eugene was terrified by what the pandemic was throwing at him, it didn’t show. In fact, he confidently predicted that 2020 would be a record year. How right he was. Within weeks of the first lock down, demand bounced back and then started to rise vertiginously, particularly for the sort of waiting-list unicorn watches that SwissWatchExpo specializes in."

Second Time Around

"While authorized dealers only carry the current collections from their brands, going pre-owned means you have a much wider selection to explore, from vintage models and discontinued styles to limited and special editions,” says Eugene Tutunikov, CEO of “Most traditional retailers only carry the current production of a few brands, but at SwissWatchExpo, we typically carry a selection from over 20 brands, aged anywhere from current production to 40 years old. The top brands our customers are currently buying are Rolex, Cartier, Omega, Breitling, Patek Philippe, and Audemars Piguet."

A Guide for Gifting the Moms in Your Life

"Looking to fill Mother’s Day with blooming hues of rose gold? If so, the Cartier Tank Anglaise Rose Gold Silver Dial Diamond Ladies watch may be the perfect choice for your beloved mother. With a sophisticated burgundy leather strap and a crown set with a diamond, this watch is sure to give elegance and grace to your mother’s special day."

Where to buy the best second-hand watches with guarantees

"While most of our watches are modern, we also offer vintage (up to 85 years old) and newer releases (from 2021 to 2022),” says Tutunikov, CEO of SwissWatchExpo."

SwissWatchExpo Ultimate Guide to the Rolex Cosmograph Daytona

"The Rolex Daytona celebrates its 60th anniversary in 2023, and fans are growing curious about how The Crown will celebrate this occasion. In the meantime, let’s brush up on our Rolex Daytona knowledge with the help of SwissWatchExpo’s ultimate guide."

How to Buy a Vintage Watch Online: The Best and Biggest Retailers

"The company displays almost every watch listed on its site in its Atlanta showroom, which also serves as the e-commerce distribution center, where customers can inspect prospective purchases up close before buying. Each timepiece is photographed in its actual condition—a rarity for a selection of this size—which means browsing the website is essentially a tour of the actual showcases, so there are no surprises."

A Sneak Peek Inside John Mayer's Insane Watch Collection

"One of the first people to purchase this Rolex Daytona, John Mayer purchased the first watch by Rolex that was a steel Daytona with a Cerachrom bezel. It has become one of Rolex's most sought-after watches and is a difficult find. The cost of the Daytona Ceramic is $37,390, as noted by the Swiss Watch Expo."

Valentine’s Day Gift Guide: The Sweetest Red Accessories To Warm Her Heart

"The Cartier Tortue is a timeless classic. After the Tank and Santos, the Tortue was Cartier’s third watch, and a far more curvy, feminine design than the first two. SwissWatchExpo is known today for the exceptional buying experience they provide to customers both in-store and online. What sets them apart from other luxury watch retailers, is that all the watches they sell are in stock and ready to ship. "

How Swiss Watches Help You Make The Most Of Your Life And Times

"Time is the fundamental currency of life,” says Eugene Tutunikov, CEO of the online e-tailer, which typically carries 2,500 watches in its inventory. “Our sales staff is finding that many of the men and women we serve rely on their watches for living healthier and happier lives."

Prestige, Pre-owned Swiss watches are ticking along online for Holiday time

"This writer quizzed Eugene Tutunikov, CEO of, the Atlanta-based pre-owned prestige watch e-tailer. While the family-owned firm also has an Atlanta showroom, it typically maintains an inventory of 3,000 timepieces and updates new arrivals to the site on an hourly basis."

Second-hand Mania

"Speaking recently, the CEO of, Eugene Tutunikov, described the opportunity in the secondary market as “massive, although extremely fragmented. When you have a market this size in which the top five players combined comprise well under 10% of the total, that leaves a lot of opportunity for growth and we are doing our best to grow." How This Pre-Owned Luxury Watch Company Keeps Ticking Online

"Although Tutunikov was targeting 25% growth for 2021 sales, the company has already exceeded that goal. 'Between January 1 and August 1 of this year, our sales grew by about 54 percent,' he says. 'There have been a few months this year when we’ve sold more watches than we can replace,' he reports, with the dazed and disbelieving tones of someone who’s just won the lottery."

Swiss Watch Expo reports record sales during pandemic

"The vast majority of sales are made online, but serving the local Atlanta community is an important part of the SWE story, particularly as it brings a sense of community to the family-run business. Mr Tutunikov is proud of the brick and mortar store, which is possibly has a greater density of watches per square foot than any other retailer in the country."

5 Watches For Your Next Travels

"Italian watch brand Panerai traces its roots to Florence, where its signature robust case and striking minimalist aesthetic was born,” Tutunikov says. “The unmistakable Italian design is perfect for every travel situation, whether you’re traversing the narrow streets of Florence or enjoying Tuscan wine."

5 Watches For Your Next Travels

"To take your vacation wardrobe to the next level, choose a timepiece that matches the destination. We turned to Eugene Tutunikov, CEO of SwissWatchExpo, a luxury watch retailer based in Atlanta, to find the best picks for your next trip. Whether you are heading to New York or Paris, these timeless accessories should be on your wrist."

Your Ultimate Guide to Luxury Living in Atlanta

"We asked you to curate the ultimate guide to luxury living in Atlanta. Here are the results! Best Luxury Watches - SwissWatchExpo"

SwissWatchExpo Opens Renovated Showroom in Buckhead, Atlanta

"SwissWatchExpo Inc., Atlanta's leading retailer of pre-owned luxury watches, opened their newly renovated showroom in time for the new year. Located in the upscale district of Buckhead, Atlanta, the new showroom is a standout among luxury watch retailers, with its hip, industrial design."

His timing is perfect for selling used luxury watches worldwide

"We have salespeople who are obsessed about watches, and since they don’t get paid commission, they’re not trying to do a hard sell," Tutunikov says. "Each salesperson handles up to 80 incoming sales calls each day, all with the goal of connecting buyers with their ideal timepieces."

Modern Men of Atlanta

"Eugene Tutunikov moved to Atlanta in 2016 and joined SwissWatchExpo, his family’s pre-owned watch boutique, and soon after launched its growth to become one of the largest retailers of pre-owned watches in the World."

Atlanta’s SwissWatchExpo expects record holiday season sales

"There have been just 190 confirmed cases of Covid-19 Coronavirus so far in Georgia, has that has not stopped sales dropping by almost 40% in the last two weeks at SwissWatchExpo, a specialist pre-owned watch store with one of the largest inventories in the country."

BBB Consumer Warning: Watch Out for Fakes this Holiday Shopping Season

"WSB-TV's Sophia Choi reports on location at SwissWatchExpo with Michael Cash. He says for crooks, the holiday rush means cranking out fakes for online sales. The cost to you may be much more than you spent."

Inside Ebay’s billion dollar luxury watch business

"Dealers wanting to join the Ebay Authenticate program will need to be top-rated sellers, which means zero issues in terms of counterfeit returns, and positive feedback in the high 90 percents from customers. Right now this includes Watchbox, Jomashop, Swiss Watch Expo, and Govberg."

What to know before diving into preowned watches

"The luxury watch you've coveted for years might no longer be out of reach. But where to start looking? You'll find many dedicated online retailers like SwissWatchExpo. Most established retailers offer pieces that have been serviced by watchmakers and tested for mechanical accuracy."

Time to get a watch? What to know about buying preowned

"The luxury watch you've coveted for years might no longer be out of reach. But where to start looking? You'll find many dedicated online retailers like SwissWatchExpo. Most established retailers offer pieces that have been serviced by watchmakers and tested for mechanical accuracy."