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Welcome to the #1 Retailer of Pre-Owned Watches; Showroom Located in Atlanta, Georgia.

Sell and Trade-in Your Rolex Watch with SwissWatchExpo

Immediate Payment

Get paid within 24 hours after evaluation is complete

Free Insured Shipping

Enjoy free shipping, insured at the full value of your watch

Best Value Offer

Get paid top dollar, at offers higher than most retailers



Click on your preferences below.

How would you like to sell your watch?
Do you have the original box?
Do you have the original certificate and/or warranty card?
Was it purchased from SwissWatchExpo?
Do you have proof of purchase?
Is your watch unworn with stickers intact?
How old is your watch?
What's your desired selling price?
Additional information (optional)


Select up to 10 images of your watch to upload. Each file must be less than 5MB in size.


Our simple process to sell or trade-in your Rolex watch.

Get An Offer

Complete the form and we'll send you a quote in 1-3 business days.

Ship Your Watch

We'll send you a pre-paid label to use to ship your watch to us - cost of shipping and insurance on us.

Inspect And Certify

Once we have your watch, our expert watchmakers will inspect the timepiece.

Get Your Check

Once we've processed your watch, we'll pay you within 24 hours by sending an E-Check.

Sell or Trade Your Rolex With SwissWatchExpo

Ready to upgrade your Rolex? SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex to keep your luxury watch collection fresh! SwissWatchExpo has a remarkable record of selling over 50,000 luxury watches, and we continue to purchase hundreds of watches daily. Rolex is our specialty and area of expertise. Our team of experts diligently analyze data from various sources, including auctions, forums, and our own sales, so you can rest assured you’re getting a fair valuation and the best price for your used Rolex watch.

When you choose to sell or trade-in your Rolex with SwissWatchExpo, you enjoy a quick, efficient, and stress-free process. Our team of passionate and honest Rolex experts will assess your watch based on its model, rarity and condition, alongside factors like historical sales and up-to-market data, giving you the best deal on your used Rolex watch.


Visit our Atlanta Showroom and drop-off your used Rolex for inspection. SwissWatchExpo prides itself on being the premier Rolex watch buyer in the South, offering a seamless and reputable experience for those looking to sell their pre-owned Rolex timepieces. To help us assist you better, appointments are required. Set an appointment here

What Clients Say About Our Rolex Sell / Trade Program

Five Stars IconBarry Costanza

Transaction was smooth by today's standards whereas everything usually has a catch. Not this time! My trade in was fairly priced and the Rolex GMT purchased was delivered as described. Great service!

Five Stars IconKevin Andrew James

I’ll never buy a watch from another business! I’ve had nothing but extremely helpful customer service from the beginning of a purchase, to the end, and even later with a trade in! Swiss Watch Expo has the best prices, selection, and payment options. I purchased a watch from them, found out I wanted to trade into a different one, and they helped make that possible. Thanks for going above and beyond to make sure your customers are satisfied; you have a customer for life with me!

Five Stars IconRudolf Rossmy

Had a great experience with Michael and Mathew. Michael helped me twice, first, with a trade of one Rolex for another, and then a second time, when I returned that watch for an upgrade to my present Rolex GMT Master. One cannot go wrong dealing with SWE!

Five Stars IconKonstantin

I found out about Swiss Watch Expo through a friend that has bought many watches from them and so glad that I did! I traded in a Jaeger Lecoultre Master Compressor and bought an unworn Rolex Yachtmaster II 116681 watch. The whole process couldn’t have been smoother and I will be coming back for future watch purchases and recommending them to all my friends. Thank you so much for my beautiful new watch guys!

Five Stars IconMichael Elliott

My trade and purchase with SWE has been extremely positive. They gave me a fair price for the watch I traded (IWC) and a very competitive price on the purchase (Rolex). I interacted primarily with Michael and appreciate his professional demeanor and honestly throughout the process. I have already recommended SWE to others and will utilize them first on my next purchase. Thank you!

Five Stars IconAlice Bauman

I received tremendously helpful and timely assistance from Michael and Victoria at Swiss Watch Expo, while deciding which model to choose among several different Rolex watches. Michael talked with me over the phone about watches I currently have and trading them in or selling them, and Victoria took time out of her very busy day to model different watches I was choosing between and to text me photos of them on her wrist. They made relatively generous offers to trade or sell watches I currently own. The entire experience was great! Their purchase prices are very reasonable also, compared to some other sites, and they have a very wide selection to choose from! I would definitely not hesitate to work with them again on purchasing, selling or swapping watches.

Five Stars IconJames K.

Michael C worked with me through a trade-in and purchase process. He was very helpful and responsive to emails. Trade-In value was very competitive and the purchased watch was exactly how it was described. The entire transaction was very smooth and satisfactory. From the time I shipped out the trade-in watch to when I received the purchased watch was exactly one week. I would definitely purchase again from Swiss Watch Expo and specifically, request to work with Michael C. Highly recommended!!!

Five Stars IconMM B

Very satisfied with my purchase, item exactly as described. Blake was extremely helpful throughout the purchase process (trade, selection, payment, shipping). Highly recommend Swiss Watch Expo!

Five Stars IconTodd Smith

Accurate descriptions, fair trade value, fast shipping, strong communication, and excellent customer service. I'd purchase from SwissWatchExpo again.

Five Stars IconRick Caron

Great place to deal with, have bought 2 watches , traded one. Honest, beautiful examples of fine watches, better than described.

Five Stars IconAlice B.

With Swiss Watch Expo, I have found an online and telephone shopping experience that ticks off all the boxes: reliable, transparent, highest quality, expertise, great value. I have now purchased two beautiful Rolex datejusts from SWE and have sold and traded in other watches with them. Each time I was given a fair deal. My two purchases were received quickly and in brand new condition having received in-house expert maintenance prior to sending them to me. I've dealt mostly with Michael, by telephone and email and with Crede by email, phone and FaceTime. It's all been good. I'm a very happy customer. In addition, I will remain in touch with them for all info and maintenance needed for these watches. It's wonderful and easy.

Five Stars IconAnita Conklin

My first purchase through SWE and it went seamlessly. Mr. Cash was extremely helpful guiding me through a trade-in as well as the purchase. I absolutely love my new Pearlmaster! Thank you so much.

Five Stars IconRobert Younger

Had a really great experience with Swisswatchexpo, the sales staff helped me out a ton. Micheal was on top of getting my trade watches evaluated and gave a great price for them. I was able to pick up a watch that I look forward to wearing daily.

Five Stars IconLinda Landwirth

I had a wonderful experience working with Mitch Ingram at Swiss Watch Expo. He was so patient, knowledgeable and professional. I traded in an old Rolex watch that I had not worn in years and felt my asking price was fair and Mitch agreed. I had been wanting a Rolex Men’s President Watch for sooo long and I finally took the plunge, but still felt the price was good for a “mint” condition watch. It arrived quickly, in exactly the condition as promised. I took it to my local Rolex dealer to have a link removed and they said it was “a beautiful piece” of jewelry. I am soooo happy with my purchase! I would highly recommend Swiss Watch Expo to purchase your high quality luxury watch.

Five Stars IconUte L.

I have bought two Rolis from these guys, online. Customer Service is great and the shipping is fast. You do need to be home to sign for the package, something to be aware of. Their prices are very reasonable, usually several $100 below what other watch resalers are charging. The watches are properly inspected and in like-new condition. They gave me a fair price for my trade-in as well. I had it appraised by two places, and SWE came in right in the middle. Look nowhere else for high end watches.

Five Stars IconFrancois R.

Great service by everyone I talked to there (like 5 different people). Watch came in on time as described. I would buy again with confidence. my trade in was priced fair and payment came back quickly.

Five Stars IconJeff Chertow

I Purchase a Cartier Ballon Bleu XL that I have had my eye on for quite sometime. Michael Cash made the process so easy and smooth. I even received a fair trade value for my Panerai. Will always buy from Swisswatch Expo!

Five Stars IconRobin Anderson

Superb service, very trustworthy. I traded in a Rolex and bought a Patek Philippe. I got top dollar for the Rolex and a good price on the patek. They were helpful, very responsive-definitely recommend.

Five Stars IconJun P.

I traded in my Seamaster pro 300 and bought 2200.50.00. They were very professional, process was flawless and most importantly, they were personal. I have contacted about 7 watch dealers in the US and they were the only one who made me feel like they care. Last but not least, they offered the best price for my watch as well. I truly recommend Swiss Watch Expo if you want to sell, buy or trade in the watch!

Five Stars IconScotty East

Very professional and businesslike transaction. I live locally and let my salesperson, Mitch Ingam know which watches I was interested in seeing. Very safe and secure environment.....traded in a Rolex GMT II and ended up leaving with a beautifaul Panarai. The selection of watches is unsurpassed and the service was top shelf. I would recommend taking a close look at the Swiss Watch Expo and giving Mitch a call if you have interest in acquiring a new high end timepiece.

Five Stars IconZain S.

Super professional and patient. I took a long time to make a decision regarding a trade-in, and the employees at SWE were supportive, kind, and honest. Highly recommend!

Five Stars IconNicky 5

Mitch my salesman was a perfect gentlemen and honored our agreement for a trade. I bought my wife a Rolex President and the piece was as described. Excellent. It was also keeping great time. I will definitely be buying from Swiss Watch Expo in future. Top class dealer.

Five Stars IconJulio Pujols

I looking for a Panerai Submersible and came across this Swiss Watch Expo. I did some research and viewed some of their very good informational videos on YouTube. The videos were so helpful that I proceeded to place the call. At this I already knew what I wanted to purchase and one of my watches I was going to trade in. I spoke to Mitch and he walked me through the process. I was impressed and very happy with my results. I highly recommend the Swiss Watch Expo as a place to buy the Watch you're looking for.

Five Stars IconMatthew Carr

Great service from Grant and the rest of the sales team. I ended up traded in a personal piece for another listed in their website. The transaction was seamless and I would be happy to recommend their services to anyone interested in the luxury watch market.

Five Stars IconCharity Dabrowski

Grant made the sale/trade process super quick and easy. Swiss Watch Expo has a fabulous selection and shipping was fast. Definitely recommend

Five Stars IconPablo Cabrera & Associates, Attorneys at Law

Great company. The trade-in values were fair and the watch that I bought was perfect. Just as described, the staff was great at communicating the different options, and the transaction was conducted very smoothly.

Five Stars IconMichael Redpath

I finally made the purchase of the Rolex Submariner I have wanted for a long time. I traded in my Datejust and the process couldn’t be easier. I worked with Michael who kept me informed and was always good with communication. I couldn’t be more pleased with this transaction and plan on shopping with SWE in the future.

Five Stars IconBrad Freund

I traded in two watches for an unworn Rolex. Trade-in watches were priced at market. Unworn watch traded at AD price. Service was knowledgeable, attentive, and responsive. I asked for wrist shots. Got them in 10 minutes. The transaction was fair, the product was as advertised, and the trade in process was haggle free, easy, efficient, and transparent. This is a great place to do business. The watch I purchased? Lovin’ it. I can’t say enough good things about SWE. I got a fair deal for an exceptional watch.

Five Stars IconHenry Ostman

Michael was informative, forthright, educational and low pressure. He never pushed me into something but gave me information as I needed it to help me along . Multiple calls and emails returned to my satisfaction. Did a trade in and purchase over a 10day timespan. Highly recommend.

Five Stars IconJoe Broyles

Yes, I would definitely recommend SWE!! I traded two Rolexes for a Patek Patek Philippe and IWC watches. Love the two Watches I got!! Tney are running very well.

Five Stars IconPaul Crump

Very pleased with the process of selling my Panerai and buying a limited edition Speedmaster. Will definitely purchase again from SwissWatchExpo

Five Stars IconStephen Harris

Very professional sales team. Blake was thorough and especially helpful. I would whole heartedly recommend Swiss Watch Exchange for selling or purchasing a watch.

Five Stars IconJun P.

I traded in my Seamaster pro 300 and bought 2200.50.00. They were very professional, process was flawless and most importantly, they were personal. I have contacted about 7 watch dealers in the US and they were the only one who made me feel like they care. Last but not least, they offered the best price for my watch as well. I truly recommend Swiss Watch Expo if you want to sell, buy or trade in the watch!

Five Stars IconJohn Jasin

I have had a gold Rolex that I bought for my 50th birthday. I have worn it for many years and it was always a fine watch. I have had it serviced by Rolex. When I retired and moved to a small town, the gold Rolex was no longer a requirement in my life so I put it baCK IN THE ORIGINAL BOX THAT IT CAME IN AND PUT IT AWAY. Now over the years, gold has increased in price and the worth of my gold Rolex increased in value. I thought about selling it but never pursued the act. One morning, Swiss Watch Expo sent me an e mail asking if I had any high end watches I'd like to sell. The timing and opportunity was all I needed. I worked with a salesman by the name of Mike. He was courteous and helpful and I sold my watch to them for what I considered to be a fair price and I bought another Rolex a little more in keeping with my present living activities. I was most pleased with the service I received from SWE and I am most happy with my new Rolex.

Why Should I Sell My Rolex to SwissWatchExpo?

If the time has come to finally acquire that coveted timepiece on your wish list or perhaps to refresh your wrist with a new rotation, SwissWatchExpo offers a seamless solution. Our mission is to provide a hassle-free and efficient experience for buying, selling, and trading luxury watches. With a dedicated team of knowledgeable and trustworthy watch experts, we guarantee a fair and accurate assessment of your watch's value, considering factors such as rarity, condition, historical sales, and real-time market data.

At SwissWatchExpo, we take pride in offering one of the largest watch inventories in the United States, boasting around 3,000 watches from nearly 40 esteemed watch brands. With such an extensive selection, you are sure to find the exact timepiece you desire!

In addition to our user-friendly website platform for selling or trading watches, we also provide the option to book an appointment to personally visit our location. This allows you to experience our impressive array of watches firsthand, with the guidance of our expert staff.

With our selling and trade-in program, watch enthusiasts from all around the world are brought closer to the realization of owning their dream watch. Let us help you make your watch collection extraordinary at SwissWatchExpo.

Here's our promise:

UNBEATABLE VALUE OFFER. We are known to pay the best price for the brands and models that we specialize in.

FREE SHIPPING WITH FULL INSURANCE. Enjoy complimentary shipping, with your watch insured at its full value during transit.

PROMPT PAYMENT POLICY. Receive your funds within 24 hours after evaluation is complete.

STRESS FREE TRANSACTION. As one of the world's leading pre-owned watch retailers, we buy a wide range of watches daily, ensuring a smooth transaction.

TRUST AND INTEGRITY. SwissWatchExpo takes pride in being the most reviewed online retailer of luxury watches, and our business is built on a foundation of trust and integrity.

UNMATCHED CUSTOMER SERVICE. While we are lucky to have thousands of satisfied customers around the world, we treat each one as part of our family.

Popular Rolex Watches

SwissWatchExpo will buy your pre-owned Rolex watch and give you the best price possible. Here are some of the Rolex models we buy.

Rolex Submariner Date Black Dial Steel Mens Watch 1661016610
Rolex Submariner Date Black Dial Steel Mens Watch 116610116610
Rolex Submariner Black Dial Ceramic Bezel Steel Mens Watch 126610126610
Rolex Submariner 41 Steel Yellow Gold Blue Dial Mens Watch 126613126613
Rolex Submariner Starbucks Green Ceramic Bezel Steel Mens Watch 126610LV126610LV
Rolex Datejust 41 Steel Yellow Gold Mens Watch 126333126333
Rolex Datejust 41 Smooth Bezel Steel Mens Watch 126300126300
Rolex Datejust 41 Steel Rose Gold Mens Watch 126301126301
Rolex President Day Date Yellow Gold Mens Watch 118238118238
Rolex President Day-Date 40 White Gold Mens Watch 228239228239

Rolex Daytona Ceramic Bezel Steel Mens Watch 116500116500
Rolex Daytona Chronograph Steel Mens Watch 116520116520
Rolex Daytona White Gold Silver Dial Mens Watch 116509116509
Rolex Daytona Yellow Gold Steel Mens Watch 116523116523
Rolex GMT Master II Blue Red Pepsi Bezel Steel Mens Watch 1671016710
Rolex GMT Master II Blue Red Pepsi Bezel Steel Mens Watch 126710126710
Rolex GMT Master II Batman Black Blue Bezel Steel Mens Watch 126710126710
Rolex GMT Master II Steel Yellow Gold Mens Watch 116713116713
Rolex Day-Date 40 President Yellow Gold Mens Watch 228348228348
Rolex Day-Date 40 President Rose Gold Mens Watch 228345228345

What Is My Rolex Worth?
If you're seeking a quick and accurate quote for your Rolex watch, you've arrived at the perfect destination. At SwissWatchExpo, obtaining the value of your Rolex timepiece is a seamless process. By completing our simple online form, you can swiftly receive a quote from our team of knowledgeable experts. Selling your Rolex watch to us ensures that you receive a fair market evaluation for your cherished timepiece, accompanied by personalized assistance from our experts who will guide you through the entire process. Our evaluation takes into account various factors, enabling us to provide you with a fast and accurate quote for your Rolex.

When is The Best Time to Sell My Rolex?
It can be hard to part with your cherished Rolex timepiece, but there are a few good reasons to let go of it, whether you want to cash in or make space in your collection for another timepiece. Here are some signs it’s time to sell your Rolex:

When your preferences have changed

The watch that once delighted you may no longer align with your evolving style and needs. It's natural for tastes to shift over time, and luxury watches are not exempt from this.

If you hardly remember when you last wore your watch, find yourself admiring watches on other people’s wrists, or feel the urge to look at new watch models, it might be a sign that an upgrade is in order.

When the value of your watch has skyrocketed

The prices of luxury watches can rise and fall for various reasons. Staying informed about their market value may present an opportunity to sell your watch at an opportune time for a substantial profit.

When you prefer cash over the watch

Watches often possess a sentimental value tied to special life events or a personal attachment to the object itself. If you find yourself no longer feeling the connection it once brought, it could be time to sell your timepiece.

When it can no longer fulfill its primary function

Take a moment to check if your watch can accurately tell the time. Manual-wind watches require periodic winding, and if your automatic watch has spent most of its time in a drawer rather than on your wrist, it has likely lost its power source.

It could also be that you’ve bought the watch for a particular season or purpose in your life (such as an important occasion or a sport), but that has since passed. This could indicate a passing interest in the watch, or that you no longer resonate with it as you did before.

How To Sell Your Rolex with SwissWatchExpo
Simply fill out our form, and we'll get back to you in 1 - 3 business days (usually within 24 hours!). You'll receive a non-binding offer created especially for your needs.

Once you accept our offer, we'll send you a pre-paid label to mail us your current timepiece. Cost of shipping and insurance on us! Once we've confirmed the condition and value of your current piece (and any additional payment has been settled for trade-in), we'll send your new watch on its way - with next day, insured shipping.

Frequently Asked Questions

Why should I sell instead of pawn my Rolex?

There’s no doubt that pawnshops can provide a quick way to access cash. However, the major drawback when pawning your watch is that pawnshops generally offer below-market value.

If you're looking to get the best price for your Rolex watch, it's worth exploring other options. Reputable retailers like SwissWatchExpo provide a completely different experience compared to traditional pawnbrokers. At SwissWatchExpo, we have professionals with deep knowledge and passion for Rolex, ensuring they can accurately assess the current market value of your watch.

What is required to sell my Rolex?

To sell your Rolex, please fill out our form and provide all the details requested. We'll get back to you in 1 - 3 business days (usually within 24 hours!). You'll receive a non-binding offer created especially for your needs.

Where can I find the reference number of my Rolex?

To locate the model or reference number of your watch, the most reliable source is usually the paperwork that came with it. Certificates and warranty cards often contain this information. Additionally, some watch brands may engrave the model number directly on the case. For example, in Rolex watches, the reference or model number can be found on the lugs at 12 o'clock where the case connects to the bracelet. Please know that to view this engraved number, you may need to remove the bracelet.

If you are uncertain about your watch's model or reference number, please include as many photographs as possible in your submission form, and our team will assess the details.

How quickly will my Rolex be appraised?

Our sales team will get back to you within 1-3 business days (but usually within 24 hours) after we receive your submission.

Can I decline the offer?

Our clients are welcome to refuse any offer made. To better understand how we arrived at our offer, or to address any other questions you may have, please feel free to talk to your designated SwissWatchExpo watch expert.

How can I send you my used Rolex?

Once you’ve accepted our offer, we’ll send you a pre-paid label to use to ship your watch to us, as well as guidelines on how to pack your timepiece securely. Cost of shipping and insurance is on us! Please note that it is important to pack your watch securely in order to be covered under insurance.

What happens if my Rolex is worth more than I’m trading for?

If the value of your watch(es) is assessed to be higher than the watch you’re trading for, SwissWatchExpo will pay the difference through a check or bank wire transfer.

How long does the process take?

On average, our trade-in process takes around 4-7 business days to complete, but please note that this timeframe may vary due to various factors. We strive to ensure a seamless and efficient process for our customers. This average time frame covers the entire process, from the submission of your watch for trade-in to the moment you receive your payment or start wearing your newly purchased watch.