Officine Panerai was founded in Florence, Italy in 1860, by Giovanni Panerai. By the early 20th century, Panerai established itself as a watchmaker for the Italian Navy, creating robust timepieces for underwater use. It was through this partnership that they developed the massive and cushion-shaped Panerai cases that the brand is world-renowned for. Today’s Panerai collections – the Luminor, Luminor 1950, Radiomir, Submersible, and Due – offer both robust and refined timepieces in the brand’s exclusive design. Explore our selection of Panerai watches at SwissWatchExpo.com.