The Tag Heuer SLR collection was born out of the partnership with German luxury automobile giant, Mercedes-Benz. Introduced in 2004, watches in this collection are inspired by the Mercedes-Benz SLR McLaren, one of the world’s most powerful and exclusive sports cars. What was supposed to be an exclusive watch for owners of the car was made into a full collection, and the SLR range was born. There has since been five generations of the Tag Heuer SLR, each with a unique look that embodies performance and avant-garde. Explore our collection of Tag Heuer SLR watches at SwissWatchExpo.com.