243 MATCHES FOUND
The "Hulk" is the widely adopted nickname for the Rolex Submariner Date reference 116610LV, which Rolex produced from 2010 until 2020. The model earned this title by pairing a vibrant green Cerachrom ceramic bezel with a matching green sunburst dial—a massive visual departure from older Submariner references that maintained traditional black dials. As one of the most distinctly recognizable modern sports watches Rolex ever manufactured, it carved out a massive dedicated collector base. Even though Rolex officially discontinued the reference in 2020, demand remains incredibly heavy on the secondary market simply because the brand has never produced another all-green Submariner.
Collectors constantly compare the Hulk (116610LV) to its direct successor, the Starbucks (126610LV), because they represent two completely different approaches to the green Submariner. The Hulk, produced from 2010 to 2020, features a 40mm "Maxi" case, the Calibre 3135 movement, and an aggressive all-green dial and bezel layout. The Starbucks, introduced in 2020, dials back the aesthetic by pairing a green ceramic bezel with a traditional black dial. It also upgrades the mechanics to the 70-hour Calibre 3235 and slightly expands the case footprint to 41mm with slimmer lugs, creating a much more understated daily wearer.
The Rolex Submariner 116610LV (aka the Hulk) is in a class all its own in the pre-owned luxury watch market. As the first Submariner to feature both a green dial and a matching green Cerachrom bezel, this discontinued modern reference has seen its values separate significantly from standard steel professional models. Because it is no longer in production, the Hulk commands a substantial premium.
Currently, pre-owned prices for the Rolex Hulk fall securely within the $18,000 to $24,000 band. Valuations at the lower end of this range typically reflect watches with signs of regular wear or those missing original documentation. On the other hand, top pricing between $22,000 and $24,000 is for pristine, collector-grade examples that retain their original box and papers.
| Model / Reference Number | Era | Popular Name | Metal | Bezel/Dial Color | Retail Price in USD | Condition | Pre-Owned Price (Approx) in USD | Notable Feature |
|---|---|---|---|---|---|---|---|---|
| 116610LV | Modern | Hulk | Stainless Steel | Green Cerachrom | Discontinued | Unworn (NOS) Box and Papers Watch Only | $25,000 - $28,000+ $21,000 - $25,000 $17,500 - $22,000 | First Submariner to feature both a green dial and green bezel. |
Just purchased a Rolex HULK from Swiss Watch Expo What a great experience from their entire team Vlad in sales was FANTASTIC, very professional, courteous with excellent knowledge HIGHLY RECOMMEND Swiss Watch Expo
Fantastic service. Professional. I worked with Johnathan and he was great. I ended up buying a Hulkand a GMT Coke. The watched are beautiful and were in the exact condition as described on the website. I highly recommend Swiss Watch Expo.
“The Hulk is one of those rare modern Rolex references that completely shifted market expectations. When it first dropped, a lot of traditional buyers thought the all-green dial and bezel combo was simply too loud for a daily Submariner. But as production continued, it became an absolute cornerstone of modern collecting. Now that it is discontinued, the 116610LV stands completely alone—there is nothing else in the current catalog that matches its specific wrist presence.”
— Eugene Tutunikov, CEO
The watch community gave reference 116610LV the "Hulk" nickname primarily because of its unmistakable all-green colorway and aggressive profile. The bright green Cerachrom ceramic bezel paired with a matching green sunburst dial, housed within a thick-lugged 40mm "Maxi" case, instantly reminded collectors of the massive green Marvel superhero.
Because the Hulk is discontinued and heavily collected, it commands a significant premium over standard black Submariners. Honest, worn examples typically start around $18,000 on the secondary market. If you are looking for an unpolished, pristine piece that includes the original box and paperwork, expect to pay closer to $25,000.
The 116610LV remains one of the strongest performers in the modern Rolex sports category. While the broader luxury watch market always fluctuates, the Hulk maintains high secondary value simply because it is a discontinued, uniquely colored Submariner that Rolex will likely never replicate in the exact same format.
Rolex officially discontinued the Hulk in September 2020. The brand removed the 116610LV from their catalog to make room for the entirely new generation of 41mm Submariners, replacing the all-green model with the reference 126610LV "Starbucks," which reverted back to a black dial alongside the green ceramic bezel.
Get access to the newest arrivals, latest deals, exclusive news, and event invites - right in your inbox, and before everyone else!