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Welcome to the #1 Retailer of Pre-Owned Watches; Showroom Located in Atlanta, Georgia.

Sell and Trade-in Your Luxury Watch with SwissWatchExpo

Immediate Payment

Get paid within 24 hours after evaluation is complete

Free Insured Shipping

Enjoy free shipping, insured at the full value of your watch

Best Value Offer

Get paid top dollar, at offers higher than most retailers

YOUR DETAILS

ABOUT YOUR WATCH

Click on your preferences below.

How would you like to sell your watch?
Do you have the original box?
Do you have the original certificate and/or warranty card?
Was it purchased from SwissWatchExpo?
Do you have proof of purchase?
Is your watch unworn with stickers intact?
How old is your watch?
What's your desired selling price?
Additional information (optional)

UPLOAD IMAGES (REQUIRED)

Select up to 10 images of your watch to upload. Each file must be less than 5MB in size.


HOW TO SELL YOUR WATCH

Our simple process to sell or trade-in your watch.

Get An Offer

Complete the form and we'll send you a quote in 1-3 business days.

Ship Your Watch

We'll send you a pre-paid label to use to ship your watch to us - cost of shipping and insurance on us.

Inspect And Certify

Once we have your watch, our expert watchmakers will inspect the timepiece.

Get Your Check

Once we've processed your watch, we'll pay you within 24 hours by sending a check.

Why Sell or Trade Your Watch With SwissWatchExpo

Ready to upgrade your watch? SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex, Cartier, Omega, Breitling, Patek Philippe, Audemars Piguet or other luxury watches to keep your growing watch collection fresh!

When you choose to sell or trade-in your watch with SwissWatchExpo, you enjoy a quick, efficient, and stress-free process. Our dedicated team of passionate and trustworthy watch experts will thoroughly evaluate your timepiece's model, rarity, and condition; as well as assess factors like historical sales and up-to-date market data to provide you with a fair and accurate assessment.

Here's our promise:

BEST VALUE OFFER. We are known to pay top dollar for the brands and models we specialize in.

FREE INSURED SHIPPING. Enjoy complimentary shipping, insured at the full value of your watch.

IMMEDIATE PAYMENT. Get paid within 24 hours after evaluation is complete.

WORRY FREE TRANSACTION. One of the world's leading retailers of pre-owned watches. Buying many watches daily.

TRUST & INTEGRITY. SwissWatchExpo is the most reviewed retailer of luxury watches online, and we have built our business on a philosophy of trust.

UNPARALLELED CUSTOMER SERVICE. Although we are lucky to have tens of thousands of happy customers globally, we treat each one as part of our family.



Where Can I Sell My Watch?

The most popular outlets to sell your watch online are auction houses, online marketplaces, online forums, and reputable watch retailers, such as SwissWatchExpo.

Selling your watch to a reputable watch retailer is the most effective way to sell it quickly and receive the best price. These retailers specialize in buying watches from individuals and reselling them to customers at a profit. Compared to pawn shops and other types of businesses, reputable watch retailers can offer the true value of your watch because they have efficient processes in place for reselling watches.

To learn more about selling your watch, here’s our complete selling guide: Your Knowledge Source For Selling Luxury Watches



Local?

Visit our Buckhead, Atlanta Showroom and drop-off your pre-owned watch for inspection. SwissWatchExpo prides itself on being the premier watch buyer in the South, offering a seamless and reputable experience for those looking to sell their timepieces. To help us assist you better, appointments are required. Set an appointment

Still not sold? Here are 3 More Reasons why SwissWatchExpo is one of the top trusted watch retailers in the country:

1. Fast Trade-in Process
SwissWatchExpo takes pride in providing a seamless and hassle-free selling and trade-in experience. Normally, the trade-in process spans around 4-7 business days, although it may vary due to various factors. Our dedicated team works diligently to ensure a smooth journey for you. From the moment you submit your watch for sale or trade-in, to the moment you receive your payment or proudly wear your newly chosen timepiece, we strive our best to observe this timeframe.

2. Transparent Pricing
With over 100 years of combined experience, our watch experts will assess your watch’s model, rarity, and condition; as well as factors like historical sales and up-to-date market data to provide you with the most up to market assessment of your timepiece.

3. Risk-Free
When you submit your watch’s photos and details, we will get back to you with a no obligation quote.

Once you have accepted our quote, SwissWatchExpo will provide you with a pre-paid and insured shipping label. Our shipping process prioritizes safety and security, ensuring that your watch is fully protected during transit. Your watch will also be insured for the exact amount you were quoted, safeguarding it against any unforeseen incidents that may occur during transportation.



What Clients Say About Our Sell / Trade Program

Five Stars IconBarry Costanza

Transaction was smooth by today's standards whereas everything usually has a catch. Not this time! My trade in was fairly priced and the Rolex GMT purchased was delivered as described. Great service!


Five Stars IconKevin Andrew James

I’ll never buy a watch from another business! I’ve had nothing but extremely helpful customer service from the beginning of a purchase, to the end, and even later with a trade in! Swiss Watch Expo has the best prices, selection, and payment options. I purchased a watch from them, found out I wanted to trade into a different one, and they helped make that possible. Thanks for going above and beyond to make sure your customers are satisfied; you have a customer for life with me!


Five Stars IconRudolf Rossmy

Had a great experience with Michael and Mathew. Michael helped me twice, first, with a trade of one Rolex for another, and then a second time, when I returned that watch for an upgrade to my present Rolex GMT Master. One cannot go wrong dealing with SWE!


Five Stars IconKonstantin

I found out about Swiss Watch Expo through a friend that has bought many watches from them and so glad that I did! I traded in a Jaeger Lecoultre Master Compressor and bought an unworn Rolex Yachtmaster II 116681 watch. The whole process couldn’t have been smoother and I will be coming back for future watch purchases and recommending them to all my friends. Thank you so much for my beautiful new watch guys!


Five Stars IconMichael Elliott

My trade and purchase with SWE has been extremely positive. They gave me a fair price for the watch I traded (IWC) and a very competitive price on the purchase (Rolex). I interacted primarily with Michael and appreciate his professional demeanor and honestly throughout the process. I have already recommended SWE to others and will utilize them first on my next purchase. Thank you!

Five Stars IconAlice Bauman

I received tremendously helpful and timely assistance from Michael and Victoria at Swiss Watch Expo, while deciding which model to choose among several different Rolex watches. Michael talked with me over the phone about watches I currently have and trading them in or selling them, and Victoria took time out of her very busy day to model different watches I was choosing between and to text me photos of them on her wrist. They made relatively generous offers to trade or sell watches I currently own. The entire experience was great! Their purchase prices are very reasonable also, compared to some other sites, and they have a very wide selection to choose from! I would definitely not hesitate to work with them again on purchasing, selling or swapping watches.


Five Stars IconJames K.

Michael C worked with me through a trade-in and purchase process. He was very helpful and responsive to emails. Trade-In value was very competitive and the purchased watch was exactly how it was described. The entire transaction was very smooth and satisfactory. From the time I shipped out the trade-in watch to when I received the purchased watch was exactly one week. I would definitely purchase again from Swiss Watch Expo and specifically, request to work with Michael C. Highly recommended!!!


Five Stars IconMM B

Very satisfied with my purchase, item exactly as described. Blake was extremely helpful throughout the purchase process (trade, selection, payment, shipping). Highly recommend Swiss Watch Expo!


Five Stars IconTodd Smith

Accurate descriptions, fair trade value, fast shipping, strong communication, and excellent customer service. I'd purchase from SwissWatchExpo again.


Five Stars IconRick Caron

Great place to deal with, have bought 2 watches , traded one. Honest, beautiful examples of fine watches, better than described.

Five Stars IconAlice B.

With Swiss Watch Expo, I have found an online and telephone shopping experience that ticks off all the boxes: reliable, transparent, highest quality, expertise, great value. I have now purchased two beautiful Rolex datejusts from SWE and have sold and traded in other watches with them. Each time I was given a fair deal. My two purchases were received quickly and in brand new condition having received in-house expert maintenance prior to sending them to me. I've dealt mostly with Michael, by telephone and email and with Crede by email, phone and FaceTime. It's all been good. I'm a very happy customer. In addition, I will remain in touch with them for all info and maintenance needed for these watches. It's wonderful and easy.


Five Stars IconAnita Conklin

My first purchase through SWE and it went seamlessly. Mr. Cash was extremely helpful guiding me through a trade-in as well as the purchase. I absolutely love my new Pearlmaster! Thank you so much.


Five Stars IconRobert Younger

Had a really great experience with Swisswatchexpo, the sales staff helped me out a ton. Micheal was on top of getting my trade watches evaluated and gave a great price for them. I was able to pick up a watch that I look forward to wearing daily.


Five Stars IconLinda Landwirth

I had a wonderful experience working with Mitch Ingram at Swiss Watch Expo. He was so patient, knowledgeable and professional. I traded in an old Rolex watch that I had not worn in years and felt my asking price was fair and Mitch agreed. I had been wanting a Rolex Men’s President Watch for sooo long and I finally took the plunge, but still felt the price was good for a “mint” condition watch. It arrived quickly, in exactly the condition as promised. I took it to my local Rolex dealer to have a link removed and they said it was “a beautiful piece” of jewelry. I am soooo happy with my purchase! I would highly recommend Swiss Watch Expo to purchase your high quality luxury watch.

Five Stars IconUte L.

I have bought two Rolis from these guys, online. Customer Service is great and the shipping is fast. You do need to be home to sign for the package, something to be aware of. Their prices are very reasonable, usually several $100 below what other watch resalers are charging. The watches are properly inspected and in like-new condition. They gave me a fair price for my trade-in as well. I had it appraised by two places, and SWE came in right in the middle. Look nowhere else for high end watches.


Five Stars IconFrancois R.

Great service by everyone I talked to there (like 5 different people). Watch came in on time as described. I would buy again with confidence. my trade in was priced fair and payment came back quickly.


Five Stars IconJeff Chertow

I Purchase a Cartier Ballon Bleu XL that I have had my eye on for quite sometime. Michael Cash made the process so easy and smooth. I even received a fair trade value for my Panerai. Will always buy from Swisswatch Expo!


Five Stars IconRobin Anderson

Superb service, very trustworthy. I traded in a Rolex and bought a Patek Philippe. I got top dollar for the Rolex and a good price on the patek. They were helpful, very responsive-definitely recommend.


Five Stars IconJun P.

I traded in my Seamaster pro 300 and bought 2200.50.00. They were very professional, process was flawless and most importantly, they were personal. I have contacted about 7 watch dealers in the US and they were the only one who made me feel like they care. Last but not least, they offered the best price for my watch as well. I truly recommend Swiss Watch Expo if you want to sell, buy or trade in the watch!

Five Stars IconScotty East

Very professional and businesslike transaction. I live locally and let my salesperson, Mitch Ingam know which watches I was interested in seeing. Very safe and secure environment.....traded in a Rolex GMT II and ended up leaving with a beautifaul Panarai. The selection of watches is unsurpassed and the service was top shelf. I would recommend taking a close look at the Swiss Watch Expo and giving Mitch a call if you have interest in acquiring a new high end timepiece.


Five Stars IconZain S.

Super professional and patient. I took a long time to make a decision regarding a trade-in, and the employees at SWE were supportive, kind, and honest. Highly recommend!


Five Stars IconNicky 5

Mitch my salesman was a perfect gentlemen and honored our agreement for a trade. I bought my wife a Rolex President and the piece was as described. Excellent. It was also keeping great time. I will definitely be buying from Swiss Watch Expo in future. Top class dealer.


Five Stars IconJulio Pujols

I looking for a Panerai Submersible and came across this Swiss Watch Expo. I did some research and viewed some of their very good informational videos on YouTube. The videos were so helpful that I proceeded to place the call. At this I already knew what I wanted to purchase and one of my watches I was going to trade in. I spoke to Mitch and he walked me through the process. I was impressed and very happy with my results. I highly recommend the Swiss Watch Expo as a place to buy the Watch you're looking for.


Five Stars IconMatthew Carr

Great service from Grant and the rest of the sales team. I ended up traded in a personal piece for another listed in their website. The transaction was seamless and I would be happy to recommend their services to anyone interested in the luxury watch market.

Five Stars IconCharity Dabrowski

Grant made the sale/trade process super quick and easy. Swiss Watch Expo has a fabulous selection and shipping was fast. Definitely recommend


Five Stars IconPablo Cabrera & Associates, Attorneys at Law

Great company. The trade-in values were fair and the watch that I bought was perfect. Just as described, the staff was great at communicating the different options, and the transaction was conducted very smoothly.


Five Stars IconMichael Redpath

I finally made the purchase of the Rolex Submariner I have wanted for a long time. I traded in my Datejust and the process couldn’t be easier. I worked with Michael who kept me informed and was always good with communication. I couldn’t be more pleased with this transaction and plan on shopping with SWE in the future.


Five Stars IconBrad Freund

I traded in two watches for an unworn Rolex. Trade-in watches were priced at market. Unworn watch traded at AD price. Service was knowledgeable, attentive, and responsive. I asked for wrist shots. Got them in 10 minutes. The transaction was fair, the product was as advertised, and the trade in process was haggle free, easy, efficient, and transparent. This is a great place to do business. The watch I purchased? Lovin’ it. I can’t say enough good things about SWE. I got a fair deal for an exceptional watch.


Five Stars IconHenry Ostman

Michael was informative, forthright, educational and low pressure. He never pushed me into something but gave me information as I needed it to help me along . Multiple calls and emails returned to my satisfaction. Did a trade in and purchase over a 10day timespan. Highly recommend.

Five Stars IconJoe Broyles

Yes, I would definitely recommend SWE!! I traded two Rolexes for a Patek Patek Philippe and IWC watches. Love the two Watches I got!! Tney are running very well.


Five Stars IconPaul Crump

Very pleased with the process of selling my Panerai and buying a limited edition Speedmaster. Will definitely purchase again from SwissWatchExpo


Five Stars IconStephen Harris

Very professional sales team. Blake was thorough and especially helpful. I would whole heartedly recommend Swiss Watch Exchange for selling or purchasing a watch.


Five Stars IconJun P.

I traded in my Seamaster pro 300 and bought 2200.50.00. They were very professional, process was flawless and most importantly, they were personal. I have contacted about 7 watch dealers in the US and they were the only one who made me feel like they care. Last but not least, they offered the best price for my watch as well. I truly recommend Swiss Watch Expo if you want to sell, buy or trade in the watch!


Five Stars IconJohn Jasin

I have had a gold Rolex that I bought for my 50th birthday. I have worn it for many years and it was always a fine watch. I have had it serviced by Rolex. When I retired and moved to a small town, the gold Rolex was no longer a requirement in my life so I put it baCK IN THE ORIGINAL BOX THAT IT CAME IN AND PUT IT AWAY. Now over the years, gold has increased in price and the worth of my gold Rolex increased in value. I thought about selling it but never pursued the act. One morning, Swiss Watch Expo sent me an e mail asking if I had any high end watches I'd like to sell. The timing and opportunity was all I needed. I worked with a salesman by the name of Mike. He was courteous and helpful and I sold my watch to them for what I considered to be a fair price and I bought another Rolex a little more in keeping with my present living activities. I was most pleased with the service I received from SWE and I am most happy with my new Rolex.

Popular Pre-Owned Watches

Sell My Rolex Watch

SwissWatchExpo will buy your pre-owned Rolex watch and give you the best price possible. Here are some of the Rolex models we buy. Sell My Rolex Watch

MODELREFERENCE
Rolex Submariner Date Black Dial Steel Mens Watch 1661016610
Rolex Submariner Date Black Dial Steel Mens Watch 116610116610
Rolex Submariner Black Dial Ceramic Bezel Steel Mens Watch 126610126610
Rolex Submariner 41 Steel Yellow Gold Blue Dial Mens Watch 126613126613
Rolex Submariner Starbucks Green Ceramic Bezel Steel Mens Watch 126610LV126610LV
Rolex Datejust 41 Steel Yellow Gold Mens Watch 126333126333
Rolex Datejust 41 Smooth Bezel Steel Mens Watch 126300126300
Rolex Datejust 41 Steel Rose Gold Mens Watch 126301126301
Rolex President Day Date Yellow Gold Mens Watch 118238118238
Rolex President Day-Date 40 White Gold Mens Watch 228239228239

MODELREFERENCE
Rolex Daytona Ceramic Bezel Steel Mens Watch 116500116500
Rolex Daytona Chronograph Steel Mens Watch 116520116520
Rolex Daytona White Gold Silver Dial Mens Watch 116509116509
Rolex Daytona Yellow Gold Steel Mens Watch 116523116523
Rolex GMT Master II Blue Red Pepsi Bezel Steel Mens Watch 1671016710
Rolex GMT Master II Blue Red Pepsi Bezel Steel Mens Watch 126710126710
Rolex GMT Master II Batman Black Blue Bezel Steel Mens Watch 126710126710
Rolex GMT Master II Steel Yellow Gold Mens Watch 116713116713
Rolex Day-Date 40 President Yellow Gold Mens Watch 228348228348
Rolex Day-Date 40 President Rose Gold Mens Watch 228345228345

Sell My Omega Watch

SwissWatchExpo will buy your pre-owned Omega watch and give you the best price possible. Here are some of the Omega models that we buy.

MODELREFERENCE
Omega Speedmaster Moonwatch Professional Watch 311.30.42.30.01.006311.30.42.30.01.006
Omega Speedmaster Moonwatch Steel Mens Watch 311.30.42.30.01.005311.30.42.30.01.005
Omega Speedmaster Moonwatch Steel Mens Watch 310.30.42.50.01.002310.30.42.50.01.002
Omega Speedmaster Moonwatch Professional Watch 310.30.42.50.01.001310.30.42.50.01.001
Omega Speedmaster Rose Gold Mens Moonwatch 310.60.42.50.01.001310.60.42.50.01.001
Omega Speedmaster Canopus Gold Mens Moonwatch 310.60.42.50.02.001310.60.42.50.02.001
Omega Seamaster Bond Chrono Blue Wave Dial Mens Watch 2599.80.002599.80.00
Omega Seamaster James Bond Limited Mens Watch 210.22.42.20.01.004210.22.42.20.01.004
Omega Seamaster Diver Master Chronometer Watch 210.30.42.20.06.001210.30.42.20.06.001

MODELREFERENCE
Omega Seamaster 300M Blue Dial Steel Mens Watch 2531.80.002531.80.00
Omega Seamaster 41mm James Bond Blue Dial Steel Mens Watch 2541.80.002541.80.00
Omega Seamaster Co-Axial 42mm Mens Watch 210.30.42.20.03.001210.30.42.20.03.001
Omega Seamaster Planet Ocean Orange Bezel Watch 232.30.42.21.01.002232.30.42.21.01.002
Omega Seamaster Planet Ocean GMT 600m Watch 232.32.44.22.01.002232.32.44.22.01.002
Omega Seamaster Planet Ocean Rose Gold Mens Watch 222.60.46.20.01.001222.60.46.20.01.001
Omega Seamaster Aqua Terra Blue Dial Watch 220.12.41.21.03.001220.12.41.21.03.001
Omega Seamaster Aqua Terra GMT Mens Watch 231.10.44.52.04.001231.10.44.52.04.001
Omega Seamaster Aqua Terra Rose Gold Watch 231.53.39.21.06.001231.53.39.21.06.001

Sell My Cartier Watch

SwissWatchExpo will buy your pre-owned Cartier timepiece and give you the best price possible. Here are some of the Cartier models that we buy.

MODELREFERENCE
Cartier Santos De Cartier Medium Steel Mens Watch WSSA0010WSSA0010
Cartier Santos Silver Dial Large Steel Mens Watch WSSA0018WSSA0018
Cartier Santos de Cartier Large Steel Yellow Gold Mens Watch W2SA0009W2SA0009
Cartier Santos De Cartier Medium Rose Gold Mens Watch WGSA0008WGSA0008
Cartier Santos de Cartier Black Rubber Strap Steel Mens Watch WSSA0039WSSA0039
Santos De Cartier Steel Yellow Gold Silver Dial Watch W2SA0008W2SA0008
Santos de Cartier XL Chronograph Steel Rubber Watch WSSA0017WSSA0017
Cartier Tank Must Extra-Large Steel Silver Dial Mens Watch WSTA0040WSTA0040

MODELREFERENCE
Cartier Tank Must Large Steel Ladies Watch WSTA0054 / 55 / 56WSTA0054 / 55 / 56
Cartier Tank Must SolarBeat Blue Strap Ladies Steel Watch WSTA0062WSTA0062
Cartier Tank Must Large Steel Solar Photovoltaic Watch WSTA0059WSTA0059
Cartier Ballon Bleu 42 Steel Automatic Silver Dial Watch W69012Z4W69012Z4
Cartier Ballon Bleu Steel Black Dial Chronograph Mens Watch W6920052W6920052
Cartier Tank Francaise Large Steel Automatic Mens Watch W51002Q3W51002Q3
Cartier Tank Francaise Steel Yellow Gold Large Mens Watch W51005Q4W51005Q4
Cartier Tank MC Silver Dial Black Strap Automatic Steel Mens Watch W5330003W5330003

Sell My Patek Philippe Watch

Sell your pre-owned Patek Philippe to SwissWatchExpo and we’ll give you the best price possible. Here are some of the Patek Philippe models we buy.

MODELREFERENCE
Patek Philippe Calatrava White Gold White Dial Mens Watch 51165116
Patek Philippe Calatrava Rose Gold White Dial Watch 51195119
Patek Philippe Calatrava Yellow Gold Automatic Watch 51205120
Patek Philippe Calatrava 18K White Gold Automatic Mens Watch 52965296
Patek Philippe Calatrava 18K Rose Gold Automatic Watch 52965296
Patek Philippe Nautilus Blue Dial Steel Mens Watch 57115711
Patek Philippe Nautilus Chronograph Date 59805980
Patek Philippe Nautilus Annual Calendar Moonphase Watch 57265726

MODELREFERENCE
Patek Philippe Nautilus 35mm Ladies Watch 71187118
Patek Philippe Aquanaut Steel Rubber Strap Mens Watch 5165A5165A
Patek Philippe Aquanaut Extra Large Steel Mens Watch 5167A5167A
Patek Philippe Aquanaut Travel Time Mens Watch 51645164
Patek Philippe World Time Complications White Gold Chronograph Watch 59305930
Patek Philippe Complications Annual Calendar 5905 / 52055905 / 5205
Patek Philippe Complications Perpetual Calendar Watch 51405140
Patek Philippe Calatrava White Gold Pilot Travel Time Mens Watch 55245524

Frequently Asked Questions

What luxury watches do you buy?

We purchase watches from nearly 40 of the best luxury watch brands from our customers. To see the full list of brands, click HERE.

Where can I find the model or reference number of my watch?

The best place to find this is in your watch’s paperwork. The model or reference number can often be found on the certificates and warranty card. Some brands put the model number on the case of the watch. For instance, in Rolex watches, the reference or model number is engraved on the lugs at 12 o’clock where the case meets the bracelet. You would have to remove the bracelet to see it.

If you are unsure about your watch’s model or reference number, do include as many photos as possible in your submission and our team will assess it.

How much is my watch worth?

SwissWatchExpo’s appraisal is based on current and historical sales and market data. Our watch experts collect as much information as possible about your watch to do this properly – from the brand, model, and accessories, to the age and condition of your timepiece. For this reason, we request all clients to fill out our Sell and Trade form so that we can get back to you with fair and proper valuation.

How quickly will I receive a quote?

Our sales team will get back to you within 1-3 business days after we receive your submission.

Can I decline my offer?

Clients are welcome to decline any offer. To better understand our valuation, please feel free to talk to your designated watch expert.

How can I send you my watch?

We will send you a pre-paid label to use to ship your watch to us, as well as guidelines on how to properly pack your timepiece. Cost of shipping and insurance is on us! It is very important that you pack your watch properly to be fully covered under insurance.

How quickly will I get paid?

If you accept our offer, we will pay you within 24 hours by sending an eCheck delivered to your email right away or by sending a check. If you want to trade, you can apply the entire price toward any item in our inventory.

How long does the process take?

Our trade-ins typically take anywhere from 4-7 business days from start to finish, but this can vary for several reasons. We work hard to make the process as smooth as possible for you. This time frame is typical from submitting your watch to trade-in, to wearing the watch you have chosen to trade in for.

What happens if my watch is worth more than I’m trading for?

If the value of your watch(es) is determined to be higher than the watch you’re trading for, SwissWatchExpo will pay you the difference through a check or bank wire transfer.