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Welcome to the #1 Retailer of Pre-Owned Watches; Showroom Located in Atlanta, Georgia.

Photo of two wrists with Rolex watches on them

Sell Your Watch with SwissWatchExpo

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Immediate Payment

Get paid within 24 hours after evaluation is complete

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Free Insured Shipping

Enjoy free shipping, insured at the full value of your watch

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Best Value Offer

Get paid top dollar, at offers higher than most retailers

YOUR DETAILS
ABOUT YOUR WATCH
UPLOAD IMAGES (REQUIRED)

HOW TO SELL YOUR WATCH

Our simple process to trade-in or sell your watch.

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Get An Offer

Complete our form, and we'll send you a quote in 1-3 business days.

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Ship Your Watch

We'll send you a pre-paid label to use to ship your watch to us - cost of shipping and insurance on us.

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Inspect And Certify

Once we have your watch, our expert watchmakers will inspect the timepiece.

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Get Your Check

Once we've processed your watch, we'll pay you within 24 hours by sending an E-Check.

Sell or Trade Your Watch with SwissWatchExpo

Ready to upgrade your watch? SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex, Cartier, Omega, Breitling, Patek Philippe, Audemars Piguet or other luxury watches to keep your growing watch collection fresh!

When you choose to sell or trade-in your watch with SwissWatchExpo, you enjoy a quick, efficient, and stress-free process. Our dedicated team of passionate and trustworthy watch experts will thoroughly evaluate your timepiece's model, rarity, and condition; as well as assess factors like historical sales and up-to-date market data to provide you with a fair and accurate evaluation of the watch.



Selling Your Watch in Atlanta?

Visit our Buckhead, Atlanta Showroom and drop-off your pre-owned watch for inspection. SwissWatchExpo prides itself on being the premier local watch dealer and buyer in the South, offering a seamless and reputable experience for those looking to sell their timepieces. To help us assist you better, appointments are required. Set an appointment



What Clients Say About Our Sell / Trade Program

Five Stars Icon Barry Costanza

Transaction was smooth by today's standards whereas everything usually has a catch. Not this time! My trade in was fairly priced and the Rolex GMT purchased was delivered as described. Great service!


Five Stars Icon Kevin Andrew James

I’ll never buy a watch from another business! I’ve had nothing but extremely helpful customer service from the beginning of a purchase to the end, and even later with a trade in! Swiss Watch Expo has the best prices, selection, and payment options. I purchased a watch from them, found out I wanted to trade into a different one, and they helped make that possible. Thanks for going above and beyond to make sure your customers are satisfied; you have a customer for life with me!


Five Stars Icon Rudolf Rossmy

Had a great experience with Michael and Mathew. Michael helped me twice, first, with a trade of one Rolex for another, and then a second time, when I returned that watch for an upgrade to my present Rolex GMT Master. One cannot go wrong dealing with SWE!


Five Stars Icon Michael Elliott

My trade and purchase with SWE have been extremely positive. They gave me a fair price for the watch I traded (IWC) and a very competitive price on the purchase (Rolex). I interacted primarily with Michael and appreciated his professional demeanor and honesty throughout the process. I have already recommended SWE to others and will utilize them first on my next purchase. Thank you!


Five Stars Icon Alice Bauman

I received tremendously helpful and timely assistance from Michael and Victoria at Swiss Watch Expo, while deciding which model to choose among several different Rolex watches. Michael talked with me over the phone about watches I currently have and trading them in or selling them, and Victoria took time out of her very busy day to model different watches I was choosing between and to text me photos of them on her wrist. They made relatively generous offers to trade or sell watches I currently own. The entire experience was great! Their purchase prices are very reasonable also, compared to some other sites, and they have a very wide selection to choose from! I would not hesitate to work with them again on purchasing, selling or swapping watches.

Five Stars Icon James K.

Michael C worked with me through a trade-in and purchase process. He was very helpful and responsive to emails. Trade-In value was very competitive, and the purchased watch was exactly how it was described. The entire transaction was very smooth and satisfactory. From the time I shipped out the trade-in watch to when I received the purchased watch was exactly one week. I would definitely purchase again from Swiss Watch Expo and specifically, request to work with Michael C. Highly recommended!!!


Five Stars Icon Todd Smith

Accurate descriptions, fair trade value, fast shipping, strong communication, and excellent customer service. I'd purchase from SwissWatchExpo again.


Five Stars Icon Alice B.

With Swiss Watch Expo, I have found an online and telephone shopping experience that ticks off all the boxes: reliable, transparent, highest quality, expertise, great value. I have now purchased two beautiful Rolex Datejust from SWE and have sold and traded in other watches with them. Each time I was given a fair deal. My two purchases were received quickly and in “like new” condition having received in-house expert maintenance prior to sending them to me. I've dealt mostly with Michael, by telephone and email and with Crede by email, phone and FaceTime. It's all been good. I'm a very happy customer. In addition, I will remain in touch with them for all info and maintenance needed for these watches. It's wonderful and easy.


Five Stars Icon Anita Conklin

My first purchase through SWE and it went seamlessly. Mr. Cash was extremely helpful guiding me through a trade-in as well as the purchase. I absolutely love my Pearlmaster! Thank you so much.


Five Stars Icon Robert Younger

Had a really great experience with SwissWatchExpo, the sales staff helped me out a ton. Michael was on top of getting my trade watches evaluated and gave a great price for them. I was able to pick up a watch that I look forward to wearing daily.

Five Stars Icon Linda Landwirth

I had a wonderful experience working with Mitch Ingram at Swiss Watch Expo. He was so patient, knowledgeable and professional. I traded in an old Rolex watch that I had not worn in years and felt my asking price was fair and Mitch agreed. I had been wanting a Rolex Men’s President Watch for sooo long and I finally took the plunge, but still felt the price was good for a “mint” condition watch. It arrived quickly, in exactly the condition as promised. I took it to my local Rolex dealer to have a link removed and they said it was “a beautiful piece” of jewelry. I am soooo happy with my purchase! I would highly recommend Swiss Watch Expo to purchase your high quality luxury watch.


Five Stars Icon Ute L.

I bought two Rolex from these guys, online. Customer Service is great, and the shipping is fast. You do need to be home to sign for the package, something to be aware of. Their prices are very reasonable, usually several $100 below what other watch resellers are charging. The watches are properly inspected and in “like new” condition. They gave me a fair price for my trade-in as well. I had it appraised by two places, and SWE came in right in the middle. Look nowhere else for high end watches.


Five Stars Icon Jeff Chertow

I Purchase a Cartier Ballon Bleu XL that I have had my eye on for quite some time. Michael Cash made the process so easy and smooth. I even received a fair trade value for my Panerai. Will always buy from SwissWatchExpo!


Five Stars Icon Robin Anderson

Superb service, very trustworthy. I traded in a Rolex and bought a Patek Philippe. I got top dollar for the Rolex and a good price on the Patek. They were helpful, very responsive -definitely recommend.


Five Stars Icon Jun P.

I traded in my Seamaster pro 300 and bought 2200.50.00. They were very professional, the process was flawless and most importantly, they were personal. I have contacted about 7 watch dealers in the US, and they were the only ones who made me feel like they care. Last but not least, they offered the best price for my watch as well. I truly recommend Swiss Watch Expo if you want to sell, buy or trade in the watch!

Five Stars Icon Scotty East

Very professional and businesslike transaction and transparent pricing. I live locally and let my salesperson, Mitch Ingam knew which watches I was interested in seeing. Very safe and secure environment.....traded in a Rolex GMT II and ended up leaving with a beautiful Panerai. The selection of watches is unsurpassed, and the service was top shelf. I would recommend taking a close look at the Swiss Watch Expo and giving Mitch a call if you have interest in acquiring a high-end timepiece.


Five Stars Icon Julio Pujols

I was looking for a Panerai Submersible and came across this Swiss Watch Expo. I did some research and viewed some of their very good informational videos on YouTube. The videos were so helpful that I proceeded to place the call. At this I already knew what I wanted to purchase and one of my watches I was going to trade in. I spoke to Mitch, and he walked me through the process. I was impressed and very happy with my results. I highly recommend the Swiss Watch Expo as a place to buy the Watch you're looking for.


Five Stars Icon Matthew Carr

Great service from Grant and the rest of the sales team. I ended up trading a personal piece for another listed on their website. The transaction was seamless, and I would be happy to recommend their services to anyone interested in the luxury watch market.


Five Stars Icon Pablo Cabrera & Associates, Attorneys at Law

Great company. The trade-in values were fair and the watch that I bought was perfect. Just as described, the staff was great at communicating the different options, and the transaction was conducted very smoothly.


Five Stars Icon Michael Redpath

I finally made the purchase of the Rolex Submariner I have wanted for a long time. I traded in my Datejust and the process couldn’t be easier. I worked with Michael who kept me informed and was always good with communication. I couldn’t be more pleased with this transaction and plan on shopping with SWE in the future.

Five Stars Icon Brad Freund

I traded in two watches for an unworn Rolex. Trade-in watches were priced at the market. Unworn watch traded at AD price. Service was knowledgeable, attentive, and responsive. I asked for wrist shots. Got them in 10 minutes. The transaction was fair, the product was as advertised, and the trade in process was haggle free, easy, efficient, and transparent. This is a great place to do business. The watch I purchased? Lovin’ it. I can’t say enough good things about SWE. I got a fair deal for an exceptional watch.


Five Stars Icon Henry Ostman

Michael was informative, forthright, educational and low pressure. He never pushed me into something but gave me information as I needed it to help me along. Multiple calls and emails returned to my satisfaction. I did a trade in and purchase over a 10 day timespan. Highly recommend.


Five Stars Icon Joe Broyles

Yes, I would definitely recommend SWE!! I traded two Rolexes for a Patek Philippe and IWC watches. Love the two Watches I got!! They are running very well.


Five Stars Icon John Jasin

I have had a gold Rolex that I bought for my 50th birthday. I have worn it for many years, and it was always a fine watch. I have had it serviced by Rolex. When I retired and moved to a small town, the gold Rolex was no longer a requirement in my life, so I put it BACK IN THE ORIGINAL BOX THAT IT CAME IN AND PUT IT AWAY. Now over the years, gold has increased in price and the worth of my gold Rolex has increased in value. I thought about selling my Rolex but never pursued the act. One morning, SwissWatchExpo sent me an e mail asking if I had any high end watches I'd like to sell. The timing and opportunity was all I needed. I worked with a salesman by the name of Mike. He was courteous and helpful, and I sold my Rolex to them for what I considered to be a fair price and I bought another Rolex a little more in keeping with my present living activities. I was most pleased with the service I received from SWE, and I am most happy with my Rolex.

The SwissWatchExpo Advantage: Sell or Trade With Confidence

The private sale route is filled with uncertainty and risk. There is a better way. Selling to SwissWatchExpo eliminates the guesswork, offering a streamlined, secure, and professional service designed to get you the full value of your watch. As a leading luxury watch retailer and the largest buyer of pre-owned timepieces in the United States, we make selling your watch an easy decision.

As a family-owned business, we have spent decades building our reputation to become the most trusted name among reputable online watch buyers. Our commitment to transparency and fair dealing is paramount. Our expert team of watch specialists evaluates every watch with meticulous care, ensuring you receive the best price for your watch. This is more than a transaction for us; our team of passionate luxury watch specialists is dedicated to providing an unparalleled watch retail experience, whether you are buying, selling, or trading. We want every client to have a great experience and feel total confidence in their decision.

How It Works: Sell Your Watch in 3-4 Easy Steps

Our dedicated team has refined our process to be as simple and transparent as possible.

  1. Get a Quote Submit the details of your watch through our secure online form. Our specialists will assess the information and provide a competitive initial quote within 1-3 business days.
  2. Ship It Free Happy with the offer? Upon your approval, we will provide a fully insured, prepaid shipping label. Simply pack your watch securely and send it to our facility at no cost to you.
  3. We Inspect Your watch will undergo a thorough inspection and authentication process by our master watchmakers to verify its condition and originality.
  4. Get Paid Fast Following the final inspection, your payment will be processed. We will issue an E-Check directly to you within 24 hours.

The Trade-In Option: The Smartest Way to Upgrade

As an alternative to a straightforward sale, consider trading in your current watch. This is often the most efficient and financially savvy way to upgrade, allowing you to use the inherent value of your timepiece as a direct credit towards your next purchase.

The primary advantage of a trade-in is maximizing value. Dealers can often provide a stronger, more competitive pricing for your watch when it's part of a trade, as it facilitates a new sale for them.

Beyond the financial perks, trading offers unparalleled convenience. It consolidates two major transactions—selling one watch and buying another—into a single, seamless process. This allows for a swift and hassle-free way to evolve your collection and acquire your next grail watch.

By trading in your watch with SwissWatchExpo, you can seamlessly apply its value as credit towards an effortless upgrade, from our extensive selection of watches from the world’s most renowned brands.

Why Is SwissWatchExpo the Best Place to Sell Your Watch?

At SwissWatchExpo, we combine market knowledge and expertise with a reputation for integrity, ensuring you receive a competitive and fair offer for your luxury watch. Our expert in-house watchmakers assess the true value of your timepiece, while our secure, transparent process guarantees a safe transaction and prompt payment, making us the trusted choice for collectors worldwide.

Here's our promise:

  • BEST VALUE OFFER. We are known to pay top dollar for the brands and models we specialize in.
  • FREE INSURED SHIPPING. Enjoy complimentary shipping, insured at the full value of your watch.
  • IMMEDIATE PAYMENT. Get paid within 24 hours after evaluation is complete.
  • WORRY FREE TRANSACTION. One of the world's leading retailers of pre-owned watches. Buying many watches daily, with many years of experience buying.
  • TRUST & INTEGRITY. SwissWatchExpo is the most reviewed retailer of luxury watches online with over 4,000 positive reviews. We have built our business on a philosophy of trust so you can experience peace of mind.
    Note: We have 3K reviews on Google and ~500 each on Yelp and FB
  • UNPARALLELED CUSTOMER SERVICE. Although we are lucky to have a vast global network of clients, and tens of thousands of happy customers globally, we treat each one as part of our family.

Popular Luxury Watch Brands We Buy

We are one of the largest watch buyers in the United States, actively purchasing a wide range of top Swiss watch brands, with a particular focus on Rolex watches. Our expertise covers the most sought-after names in horology, from vintage classics to modern icons.

  • Rolex
  • Omega
  • Cartier
  • Patek Philippe
  • Audemars Piguet
  • Breitling
  • Tudor
  • Panerai
  • IWC
  • Jaeger-LeCoultre
  • And over 20 of the world’s top watch brands

Sell My Rolex Watch

SwissWatchExpo is a premier buyer of pre-owned Rolex watches, offering the most competitive market value that reflects their status as a leading luxury asset. We understand the brand's unparalleled prestige and strong investment potential. Here is a list of the iconic Rolex models we are actively purchasing. Sell My Rolex Watch

Photo of Rolex 1908 watch
Rolex 1908
Photo of a Rolex Air-King watch
Rolex Air-King
Photo of a Rolex Cocktail watch
Rolex Cocktail
Photo of a Rolex Cellini
Rolex Cellini
Photo of a Rolex Date
Rolex Date
Photo of a Rolex Datejust watch
Rolex Datejust
Photo of a Rolex Datejust 41 watch
Rolex Datejust 41
Photo of a Rolex Daytona watch
Rolex Daytona
Photo of a Rolex Explorer watch
Rolex Explorer
Photo of a Rolex GMT Master watch
Rolex GMT Master
Photo of a Rolex Land-Dweller
Rolex Land-Dweller
Photo of a Rolex Mid-Size watch
Rolex Mid-Size
Photo of a Rolex Milgauss watch
Rolex Milgauss
Photo of a Rolex Oysterquartz
Rolex Oysterquartz
Photo of a Rolex Oyster Perpetual watch
Rolex Oyster Perpetual
Photo of a Rolex Pearlmaster watch
Rolex Pearlmaster
Photo of a Rolex President watch
Rolex President
Photo of a Rolex Sea Dweller watch
Rolex Sea-Dweller
Photo of a Rolex Sky Dweller watch
Rolex Sky-Dweller
Photo of a Rolex Submariner watch
Rolex Submariner
Photo of a Rolex Turn-o-Graph watch
Rolex Turn-o-Graph
Photo of a Rolex vintage watch
Vintage Rolex Watches
Photo of a Rolex Yacht-Master watch
Rolex Yacht-Master

Sell My Omega Watch

SwissWatchExpo is a leading buyer of pre-owned Omega timepieces, offering competitive prices that reflect the brand's rich heritage and technical innovation. We are actively seeking fine examples from their most celebrated collections. Here is a list of the Omega models that we buy. Sell My Omega Watch

Photo of an Omega Aqua Terra watch
Omega Aqua Terra
Photo of an Omega Constellation watch
Omega Constellation
Photo of an Omega De Ville watch
Omega De Ville
Photo of an Omega Museum watch
Omega Museum
Photo of an Omega Planet Ocean watch
Omega Planet Ocean
Photo of an Omega Ploprof watch
Omega Ploprof
Photo of an Omega Seamaster watch
Omega Seamaster
Photo of an Omega Speedmaster watch
Omega Speedmaster

Sell My Cartier Watch

As specialists in iconic luxury goods, SwissWatchExpo is a trusted buyer of pre-owned Cartier watches. We offer exceptional valuations that honor the brand's legacy of timeless elegance, masterful design, and excellent craftsmanship. Below is a list of the Cartier models we are currently purchasing. Sell My Cartier Watch

Photo of a Cartier Baignoire watch
Cartier Baignoire
Photo of a Cartier Balerina watch
Cartier Balerina
Photo of a Cartier Ballon Blanc watch
Cartier Ballon Blanc
Photo of a Cartier Ballon Bleu watch
Cartier Ballon Bleu
Photo of a Cartier Calibre de Cartier watch
Cartier Calibre de Cartier
Photo of a Cartier Ceinture watch
Cartier Ceinture
Photo of a Cartier Cle watch
Cartier Cle
Photo of a Cartier Cloche Calandre watch
Cartier Cloche Calandre
Photo of a Cartier Colisee watch
Cartier Colisee
Photo of a Cartier Coussin watch
Cartier Coussin
Photo of a Cartier Tank Americaine watch
Cartier Tank Americaine
Photo of a Cartier Tank Anglaise watch
Cartier Tank Anglaise
Photo of a Cartier Tank Asymetrique atch
Cartier Tank Asymetrique
Photo of a Cartier Declaration watch
Cartier Declaration
Photo of a Cartier Delices watch
Cartier Delices
Photo of a Cartier Diabolo watch
Cartier Diabolo
Photo of a Cartier Drive de Cartier watch
Cartier Drive de Cartier
Photo of a Cartier Hypnose watch
Cartier Hypnose
Photo of a Cartier La Dona watch
Cartier La Dona
Photo of a Cartier Must 21 watch
Cartier Must 21
Photo of a Cartier Santos Dumont watch
Cartier Santos Dumont
Photo of a Cartier Tank A Vis watch
Cartier Tank A Vis
Photo of a Cartier Tankissime watch
Cartier Tankissime
Photo of a Cartier Tonneau watch
Cartier Tonneau
Photo of a Cartier Tortue watch
Cartier Tortue
Photo of a Cartier Chronoscaph watch
Cartier Must 21 Chronoscaph
Photo of a Cartier Panthere watch
Cartier Panthere
Photo of a Cartier Pasha watch
Cartier Pasha
Photo of a Cartier Roadster watch
Cartier Roadster
Photo of a Cartier Ronde watch
Cartier Ronde
Photo of a Cartier Rotonde watch
Cartier Rotonde
Photo of a Cartier Santos watch
Cartier Santos
Photo of a Cartier Santos Demoiselle watch
Cartier Santos Demoiselle
Photo of a Cartier Tank Obus watch
Cartier Tank Obus
Photo of a Cartier Tank Solo watch
Cartier Tank Solo
Photo of a Cartier Trinity watch
Cartier Trinity
Photo of a Cartier Vendome watch
Cartier Vendome
Photo of a Cartier Basculante watch
Cartier Tank Basculante
Photo of a Cartier Tank Cintree watch
Cartier Tank Cintree
Photo of a Cartier Tank Classic watch
Cartier Tank Classic
Photo of a Cartier Tank Divan watch
Cartier Tank Divan
Photo of a Cartier Tank Francaise watch
Cartier Tank Francaise
Photo of a Cartier Tank Louis watch
Cartier Tank Louis
Photo of a Cartier Tank MC watch
Cartier Tank MC
Photo of a Cartier Tank Must watch
Cartier Tank Must

Sell My Patek Philippe Watch

Recognizing Patek Philippe as the pinnacle of Swiss watchmaking, SwissWatchExpo provides expert appraisals and premier, market-leading offers for these horological masterpieces. We understand their exceptional craftsmanship and investment value. Please find a list of the Patek Philippe models we are seeking to acquire. Sell My Patek Philippe Watch

Photo of a Patek Philippe Aquanaut watch
Patek Philippe Aquanaut
Photo of a Patek Philippe Calatrava watch
Patek Philippe Calatrava
Photo of a Patek Philippe Complications watch
Patek Philippe Complications
Photo of a Patek Philippe Golden Ellipse watch
Patek Philippe Golden Ellipse
Photo of a Patek Philippe Gondolo watch
Patek Philippe Gondolo
Photo of a Patek Philippe La Flamme watch
Patek Philippe La Flamme
Photo of a Patek Philippe Nautilus watch
Patek Philippe Nautilus
Photo of a Patek Philippe Neptune watch
Patek Philippe Neptune
Photo of a Patek Philippe Pagoda watch
Patek Philippe Pagoda
Photo of a Patek Philippe Sculpture watch
Patek Philippe Sculpture
Photo of a Patek Philippe Twenty~4 watch
Patek Philippe Twenty~4
Photo of a Patek Philippe vintage watch
Patek Philippe Vintage

Current Trends in the Watch Resale Market

The thriving secondary market for luxury timepieces presents a unique opportunity for owners. For watch enthusiasts with a growing watch collection, selling a cherished piece is often the strategic move that funds the next purchase. Every great collection has a story of evolution. Trading a watch you love for one you love even more is a key part of writing yours.

For many, the process is filled with questions about value, authenticity, and finding a trustworthy buyer. This guide is designed to demystify the entire process, providing a clear roadmap for a successful sale. We will explore the factors that determine the value of your watch, outline the challenges of a private sale, and ultimately, explain why choosing a trusted industry leader like SwissWatchExpo is the most secure and rewarding way to sell or trade your timepiece with absolute confidence.

The secondary market has seen unprecedented growth. This is especially true for iconic brands like Rolex; the market for pre-owned Rolex watches remains exceptionally strong, with demand consistently exceeding supply for professional models. Experts analyze vast amounts of historical sales data, combined with current market trends and even broad collector demographic information, to accurately gauge the value of these timepieces. Transparency and authenticity have also become paramount, bolstering the role of trusted, expert dealers.

Factors Influencing the Value of Pre-Owned Watches

The value of a luxury timepiece is determined by a confluence of factors.

  • Brand and Model This brand and model of the watch is the primary driver of value. Premier brands like Rolex and Patek Philippe, and their iconic models like the Submariner or Nautilus, carry inherent prestige and command the highest prices due to their history, reputation for quality, and strong demand.
  • Identification The reference number identifies the exact model, materials, and features, while the serial number dates its production. Both are essential for an accurate valuation.
  • Condition Originality is prized over cosmetic perfection. An expert assesses the sharpness of the case (avoiding over-polishing), the integrity of the original dial, and the presence of period-correct parts. An unpolished watch with honest wear is often worth more than a heavily restored one.
  • Rarity and Exclusivity Value is driven by scarcity. Limited editions, discontinued models (like the Patek Philippe Nautilus 5711), and unique variations (like the Rolex "Paul Newman" Daytona) are highly sought after by collectors and command a significant premium.
  • Provenance (Box and Papers) Often called a "full set," the original box, warranty papers, and manuals act as the watch's birth certificate. They help prove authenticity and lineage, significantly increasing a timepiece's value and desirability to serious collectors.
  • Market Demand The value of a timepiece is ultimately set by the current market. Trends, celebrity influence, and economic sentiment can cause demand for certain models to surge, directly impacting their price and making timing a key factor in a sale. Understanding current demand is key to timing your sale effectively.

How to Sell Your Watch: A General Guide

For those considering a private sale, the journey requires diligence and preparation. While it can be a rewarding experience, it is also one fraught with potential pitfalls, including the risk of scams and the high probability of receiving low offers. You often have to deal with a middleman or unreliable third parties, not to mention the hassle of handling payments securely.

Preparation: Setting the Stage for Success

Proper preparation can dramatically increase the final sale price and the smoothness of the transaction. This includes thoroughly evaluating the watch's condition, gathering all original documentation, and having a clear understanding of its authenticity.

Choosing a Platform: Where to Sell Your Watch

You have a number of options when deciding where to sell your watch, each with its own trade-offs.

Selling to Reputable Watch Retailers

This is often the fastest and most secure way to sell your watch. Dealing with an established business specializing in pre-owned timepieces such as SwissWatchExpo offers a streamlined, professional process. You receive a quick offer, they handle the insured shipping and inspection, and you're paid within days. This path eliminates the risks and hassles of selling to an unknown individual. Furthermore, choosing a local dealer with a brick-and-mortar store provides the distinct advantage of being able to see, handle, and try on your next timepiece in person before finalizing a trade. While a private sale might seem to promise a higher price on paper, a better deal often comes from a trusted buyer when considering the total value and convenience.

Listing on an Online Marketplace

Marketplaces give you access to a global audience, potentially allowing you to set higher prices for your watch. You control the listing and have the final say on the price. However, this method is slower and carries a higher risk. You are responsible for vetting buyers, managing shipping, and potentially exposing yourself to unlicensed dealers, lowball offers, scams, and disputes. You'll also have to pay platform fees and commissions, which can be substantial.

Utilizing Auction Houses

Auctions at major houses like Christie's or Sotheby's are best for exceptionally rare, high-value, or historically significant timepieces. The competitive bidding can drive prices well above market value. However, this is the slowest and most expensive route. The process can take many months, and auction houses charge significant seller's commissions. This option is not practical for most modern, common watches.

Frequently Asked Questions (FAQ)

We believe in empowering our clients with information. Here are answers to common questions.

What luxury watches do you buy?

We purchase watches from over 20 of the best luxury watch brands from our customers. To see the full list of brands, click Here.

Where can I find the model or reference number of my watch?

The best place to find this is in your watch’s paperwork. The model or reference number can often be found on the certificates and warranty card. Some brands put the model number on the case of the watch. For instance, in Rolex watches, the reference or model number is engraved on the lugs at 12 o’clock where the case meets the bracelet. You would have to remove the bracelet to see it.

Another option is to use SwissWatchExpo's WATCHID mobile application to identify your watch. Simply go to the SwissWatchExpo site on your mobile phone and select WATCHID from the menu. To use this tool, you can either upload a photo of your watch or take one real-time and WATCHID will immediately provide an accurate model identification of your watch.

Another option is to use SwissWatchExpo's WATCHID mobile application to identify your watch. Simply go to the SwissWatchExpo site on your mobile phone and select WATCHID from the menu. To use this tool, you can either upload a photo of your watch or take one real-time and WATCHID will immediately provide an accurate model identification of your watch.

How is my purchase price determined?

Our magnificent team of experts determines your final purchase price by conducting a thorough, hands-on evaluation of your watch's condition and authenticity. This is combined with an in-depth analysis of the current secondary market, recent historical sales data for the same model, and our own immediate inventory needs. This comprehensive approach ensures we can offer you the best deal and a truly fair price.

Which luxury watch has the best resale value?

Historically, Rolex and Patek Philippe hold their value and often appreciate. Models like the Rolex Submariner and Patek Philippe Nautilus command exceptional resale values.

Why is selling to SwissWatchExpo a better choice than other retailers of pre-owned watches?

Unlike many other retailers of pre-owned watches who may have limited capital or a narrow customer base, we are the largest buyer of pre-owned timepieces in the nation. Our scale, financial strength, and global network allow us to offer a higher purchase price and a faster, more secure transaction.

How do I sell my luxury watch?

To begin, please submit the relevant details of your watch through our secure online valuation form at the top of this page. Upon review, we will send you a formal offer. Should you accept, we will arrange for complimentary, fully insured shipment of the timepiece to our showroom for a final inspection, after which payment will be promptly sent to you via E-Check.

How quickly will I receive a quote?

Our team of expert evaluators will conduct a thorough assessment of your submission and market appraisal of your watch. You can typically expect to receive a formal quote within 1-3 business days (usually within 24 hours!)

How quickly will I get paid?

Upon your approval, we process your payment within 24 hours via an immediate E-Check or a mailed check. You also have the option to apply the full offer value as a trade-in credit towards any watch in our collection.

How long does the process take?

Our trade-in process spans anywhere from 4-7 business days from start to finish, but this can vary for several reasons. We work hard to make the process as smooth as possible for you. This time frame is typical from submitting your watch to trade-in, to wearing the watch you have chosen to trade in for.

Can I decline my offer?

Clients are welcome to decline any offer. To better understand our valuation, please feel free to talk to your designated watch expert.

What happens if my watch is worth more than I’m trading for?

If the value of your watch(es) is determined to be higher than the watch you’re trading for, SwissWatchExpo will pay you the difference through a check or bank wire transfer.