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Ready to upgrade your watch? SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex, Cartier, Omega, Breitling, Patek Philippe, Audemars Piguet or other luxury watches to keep your growing watch collection fresh!
When you choose to sell or trade-in your watch with SwissWatchExpo, you enjoy a quick, efficient, and stress-free process. Our dedicated team of passionate and trustworthy watch experts will thoroughly evaluate your timepiece's model, rarity, and condition; as well as assess factors like historical sales and up-to-date market data to provide you with a fair and accurate evaluation of the watch.
Visit our Buckhead, Atlanta Showroom and drop-off your pre-owned watch for inspection. SwissWatchExpo prides itself on being the premier local watch dealer and buyer in the South, offering a seamless and reputable experience for those looking to sell their timepieces. To help us assist you better, appointments are required. Set an appointment
The private sale route is filled with uncertainty and risk. There is a better way. Selling to SwissWatchExpo eliminates the guesswork, offering a streamlined, secure, and professional service designed to get you the full value of your watch. As a leading luxury watch retailer and the largest buyer of pre-owned timepieces in the United States, we make selling your watch an easy decision.
As a family-owned business, we have spent decades building our reputation to become the most trusted name among reputable online watch buyers. Our commitment to transparency and fair dealing is paramount. Our expert team of watch specialists evaluates every watch with meticulous care, ensuring you receive the best price for your watch. This is more than a transaction for us; our team of passionate luxury watch specialists is dedicated to providing an unparalleled watch retail experience, whether you are buying, selling, or trading. We want every client to have a great experience and feel total confidence in their decision.
Our dedicated team has refined our process to be as simple and transparent as possible.
As an alternative to a straightforward sale, consider trading in your current watch. This is often the most efficient and financially savvy way to upgrade, allowing you to use the inherent value of your timepiece as a direct credit towards your next purchase.
The primary advantage of a trade-in is maximizing value. Dealers can often provide a stronger, more competitive pricing for your watch when it's part of a trade, as it facilitates a new sale for them.
Beyond the financial perks, trading offers unparalleled convenience. It consolidates two major transactions—selling one watch and buying another—into a single, seamless process. This allows for a swift and hassle-free way to evolve your collection and acquire your next grail watch.
By trading in your watch with SwissWatchExpo, you can seamlessly apply its value as credit towards an effortless upgrade, from our extensive selection of watches from the world’s most renowned brands.
At SwissWatchExpo, we combine market knowledge and expertise with a reputation for integrity, ensuring you receive a competitive and fair offer for your luxury watch. Our expert in-house watchmakers assess the true value of your timepiece, while our secure, transparent process guarantees a safe transaction and prompt payment, making us the trusted choice for collectors worldwide.
Here's our promise:
We are one of the largest watch buyers in the United States, actively purchasing a wide range of top Swiss watch brands, with a particular focus on Rolex watches. Our expertise covers the most sought-after names in horology, from vintage classics to modern icons.
SwissWatchExpo is a premier buyer of pre-owned Rolex watches, offering the most competitive market value that reflects their status as a leading luxury asset. We understand the brand's unparalleled prestige and strong investment potential. Here is a list of the iconic Rolex models we are actively purchasing. Sell My Rolex Watch
SwissWatchExpo is a leading buyer of pre-owned Omega timepieces, offering competitive prices that reflect the brand's rich heritage and technical innovation. We are actively seeking fine examples from their most celebrated collections. Here is a list of the Omega models that we buy. Sell My Omega Watch
As specialists in iconic luxury goods, SwissWatchExpo is a trusted buyer of pre-owned Cartier watches. We offer exceptional valuations that honor the brand's legacy of timeless elegance, masterful design, and excellent craftsmanship. Below is a list of the Cartier models we are currently purchasing. Sell My Cartier Watch
Recognizing Patek Philippe as the pinnacle of Swiss watchmaking, SwissWatchExpo provides expert appraisals and premier, market-leading offers for these horological masterpieces. We understand their exceptional craftsmanship and investment value. Please find a list of the Patek Philippe models we are seeking to acquire. Sell My Patek Philippe Watch
The thriving secondary market for luxury timepieces presents a unique opportunity for owners. For watch enthusiasts with a growing watch collection, selling a cherished piece is often the strategic move that funds the next purchase. Every great collection has a story of evolution. Trading a watch you love for one you love even more is a key part of writing yours.
For many, the process is filled with questions about value, authenticity, and finding a trustworthy buyer. This guide is designed to demystify the entire process, providing a clear roadmap for a successful sale. We will explore the factors that determine the value of your watch, outline the challenges of a private sale, and ultimately, explain why choosing a trusted industry leader like SwissWatchExpo is the most secure and rewarding way to sell or trade your timepiece with absolute confidence.
The secondary market has seen unprecedented growth. This is especially true for iconic brands like Rolex; the market for pre-owned Rolex watches remains exceptionally strong, with demand consistently exceeding supply for professional models. Experts analyze vast amounts of historical sales data, combined with current market trends and even broad collector demographic information, to accurately gauge the value of these timepieces. Transparency and authenticity have also become paramount, bolstering the role of trusted, expert dealers.
The value of a luxury timepiece is determined by a confluence of factors.
For those considering a private sale, the journey requires diligence and preparation. While it can be a rewarding experience, it is also one fraught with potential pitfalls, including the risk of scams and the high probability of receiving low offers. You often have to deal with a middleman or unreliable third parties, not to mention the hassle of handling payments securely.
Proper preparation can dramatically increase the final sale price and the smoothness of the transaction. This includes thoroughly evaluating the watch's condition, gathering all original documentation, and having a clear understanding of its authenticity.
You have a number of options when deciding where to sell your watch, each with its own trade-offs.
This is often the fastest and most secure way to sell your watch. Dealing with an established business specializing in pre-owned timepieces such as SwissWatchExpo offers a streamlined, professional process. You receive a quick offer, they handle the insured shipping and inspection, and you're paid within days. This path eliminates the risks and hassles of selling to an unknown individual. Furthermore, choosing a local dealer with a brick-and-mortar store provides the distinct advantage of being able to see, handle, and try on your next timepiece in person before finalizing a trade. While a private sale might seem to promise a higher price on paper, a better deal often comes from a trusted buyer when considering the total value and convenience.
Marketplaces give you access to a global audience, potentially allowing you to set higher prices for your watch. You control the listing and have the final say on the price. However, this method is slower and carries a higher risk. You are responsible for vetting buyers, managing shipping, and potentially exposing yourself to unlicensed dealers, lowball offers, scams, and disputes. You'll also have to pay platform fees and commissions, which can be substantial.
Auctions at major houses like Christie's or Sotheby's are best for exceptionally rare, high-value, or historically significant timepieces. The competitive bidding can drive prices well above market value. However, this is the slowest and most expensive route. The process can take many months, and auction houses charge significant seller's commissions. This option is not practical for most modern, common watches.
We believe in empowering our clients with information. Here are answers to common questions.
We purchase watches from over 20 of the best luxury watch brands from our customers. To see the full list of brands, click Here.
The best place to find this is in your watch’s paperwork. The model or reference number can often be found on the certificates and warranty card. Some brands put the model number on the case of the watch. For instance, in Rolex watches, the reference or model number is engraved on the lugs at 12 o’clock where the case meets the bracelet. You would have to remove the bracelet to see it.
Another option is to use SwissWatchExpo's WATCHID mobile application to identify your watch. Simply go to the SwissWatchExpo site on your mobile phone and select WATCHID from the menu. To use this tool, you can either upload a photo of your watch or take one real-time and WATCHID will immediately provide an accurate model identification of your watch.
Another option is to use SwissWatchExpo's WATCHID mobile application to identify your watch. Simply go to the SwissWatchExpo site on your mobile phone and select WATCHID from the menu. To use this tool, you can either upload a photo of your watch or take one real-time and WATCHID will immediately provide an accurate model identification of your watch.
Our magnificent team of experts determines your final purchase price by conducting a thorough, hands-on evaluation of your watch's condition and authenticity. This is combined with an in-depth analysis of the current secondary market, recent historical sales data for the same model, and our own immediate inventory needs. This comprehensive approach ensures we can offer you the best deal and a truly fair price.
Historically, Rolex and Patek Philippe hold their value and often appreciate. Models like the Rolex Submariner and Patek Philippe Nautilus command exceptional resale values.
Unlike many other retailers of pre-owned watches who may have limited capital or a narrow customer base, we are the largest buyer of pre-owned timepieces in the nation. Our scale, financial strength, and global network allow us to offer a higher purchase price and a faster, more secure transaction.
To begin, please submit the relevant details of your watch through our secure online valuation form at the top of this page. Upon review, we will send you a formal offer. Should you accept, we will arrange for complimentary, fully insured shipment of the timepiece to our showroom for a final inspection, after which payment will be promptly sent to you via E-Check.
Our team of expert evaluators will conduct a thorough assessment of your submission and market appraisal of your watch. You can typically expect to receive a formal quote within 1-3 business days (usually within 24 hours!)
Upon your approval, we process your payment within 24 hours via an immediate E-Check or a mailed check. You also have the option to apply the full offer value as a trade-in credit towards any watch in our collection.
Our trade-in process spans anywhere from 4-7 business days from start to finish, but this can vary for several reasons. We work hard to make the process as smooth as possible for you. This time frame is typical from submitting your watch to trade-in, to wearing the watch you have chosen to trade in for.
Clients are welcome to decline any offer. To better understand our valuation, please feel free to talk to your designated watch expert.
If the value of your watch(es) is determined to be higher than the watch you’re trading for, SwissWatchExpo will pay you the difference through a check or bank wire transfer.