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The Rolex Submariner stands as a symbol of excellence in the realm of diving watches, marking a pioneering achievement as the first timepiece to reach a water resistance of 100 meters. Serving as the benchmark for diving watch capabilities, it was initially crafted for professional divers but swiftly captured a broader audience due to its durability and timeless design, maintaining its allure among collectors and enthusiasts through the years.
This enduring appeal stems from its flawless fusion of functionality and style. Featuring a unidirectional rotatable bezel and luminescent hour markers, it ensures precise timing during dives and maximum visibility in any lighting condition. Instantly recognizable with its iconic Mercedes hands and Oyster case, the Submariner offers a choice between the classic No Date model and the feature-rich Submariner Date with a Cyclops lens, each providing unique advantages to its wearer. Coveted models like the Hulk and the Kermit, distinguished by their striking green dials and bezels, have become highly sought-after collectibles. Additionally, vintage models such as the reference 5513 and 6538, famously worn by James Bond, hold historical significance and offer potential as valuable investments.
Delve into the captivating world of Rolex Submariner watches at SwissWatchExpo, where authenticity and customer satisfaction take precedence. A visit to our website or to our Buckhead, Atlanta showroom, offers a wide range of timepieces to explore, with our dedicated sales team providing personalized guidance to help you discover the perfect timepiece for your collection.
Sell or trade-in your Rolex Submariner for the best price with SwissWatchExpo. SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex Submariner to keep your luxury watch collection fresh!
Rolex Submariner prices can vary over time due to a combination of availability, market demand, and broader economic conditions. Rolex’s production of Submariner timepieces frequently falls short of global demand, which typically leads to tight supply conditions and supports strong pricing in the secondary market. Prices will also rise during periods of heightened collector interest, economic confidence, or when specific references are discontinued or updated. Over the long term, however, Submariner values have shown consistent, gradual appreciation driven by the model’s classic design, brand prestige, and market demand.
Pre-Owned prices in the table below are as of January 2026, and reflect the value including box and papers.
| Model / Ref | Era | Nickname | Metal | Bezel/Dial | Retail Price in USD | Pre-Owned Price (Approx) | Notable Feature |
|---|---|---|---|---|---|---|---|
| 6204 | Vintage | The First | Steel | Black | $50,000 – $100,000+ | The original 1953 debut model. | |
| 6200 | Vintage | King Sub | Steel | Black | $150,000 – $500,000+ | Big 8mm crown; 3-6-9 Explorer dial. | |
| 6538 | Vintage | James Bond | Steel | Black | $120,000 – $400,000+ | Worn in Dr. No; the most famous "Big Crown." | |
| 5512 | Vintage | The Legend | Steel | Black | $15,000 – $45,000+ | Introduced the crown guards we see today. | |
| 5513 | Vintage | The Purist | Steel | Black | $10,000 – $25,000+ | The quintessential no-date matte dial Sub. | |
| 1680 | Vintage | Red Sub | Steel | Black | $20,000 – $35,000+ | First Date model; "Submariner" text in red. | |
| 5517 | Vintage | MilSub | Steel | Black | $180,000 – $600,000+ | Fixed lug bars; made for the British MOD. | |
| 16800 | Neo-Vintage | Transitional | Steel | Black | $3,500 | $12,500 - $13,500 | First sapphire crystal and 300m rating. |
| 16610 | Neo-Vintage | The Classic | Steel | Black | $7,375 | $10,500 - $12,000 | The standard modern Sub for two decades. |
| 14060M | Neo-Vintage | The Last 4-Liner | Steel | Black | $5,825 | $9,500 - $10,500 | The final no-date model with an aluminum bezel. |
| 16613LB | Neo-Vintage | Bluesy | Steel/Gold | Blue | $15,800 | $12,800 - $13,800 | The classic "two-tone" status symbol. |
| 16610LV | Neo-Vintage | Kermit | Steel | Green/Black | $6,400 | $17,600 - $18,600 | 50th Anniversary; first green bezel. |
| 116610LN | Ceramic | Ceramic Date | Steel | Black | $8,950 | $11,900 - $12,900 | First steel Sub with a Cerachrom bezel. |
| 116610LV | Ceramic | Hulk | Steel | Green/Green | $9,050 | $21,000 - $22,000 | Full green ceramic bezel and sunburst dial. |
| 116619LB | Ceramic | Smurf | White Gold | Blue/Blue | $39,650 | $45,000 - $50,000 | Solid 18k white gold with "flat" blue dial. |
| 124060 | Current | Modern 41 | Steel | Black/Black | $10,050 | $12,500 - $13,500 | The current 41mm No-Date standard. |
| 126610LN | Current | Modern Date | Steel | Black/Black | $11,350 | $14,500 - $15,500 | The current 41mm Date standard. |
| 126610LV | Current | Starbucks | Steel | Green/Black | $11,900 | $16,900 - $17,900 | Modern 41mm update to the "Kermit" look. |
| 126613LB | Current | Bluesy 41 | Steel/Gold | Blue/Blue | $18,900 | $19,000 - $20,000 | Current two-tone with updated proportions. |
| 126613LN | Current | Two-Tone | Steel/Gold | Black/Black | $18,900 | $17,200 - $18,200 | The current black/gold "Rolesor" model. |
| 126618LB | Current | Yellow Gold | Yellow Gold | Blue/Blue | $48,600 | $38,000 - $39,500 | Solid 18k gold with blue dial/bezel. |
| 126618LN | Current | Yellow Gold | Yellow Gold | Black/Black | $48,601 | $38,500 - $41,000 | Solid 18k gold with black dial/bezel. |
| 126619LB | Current | Cookie Monster | White Gold | Blue/Black | $52,100 | $35,500 - $37,500 | White gold with blue bezel and black dial. |
The Rolex Submariner is a line of diver’s watches from Rolex, introduced in 1953. The Submariner is characterized by a waterproof Oyster case, a self-winding Perpetual movement, a unidirectional rotating bezel with 60-minute graduations, and a water resistance of 300m (1,000 ft).
Due to its fame and great demand, the Rolex Submariner is a hot target for counterfeiters. All Rolex watches are made with the highest standards and top quality materials, so poor construction is a dead giveaway. Before you purchase your Rolex Submariner, it is essential to do research on your chosen reference, and to familiarize yourself with its most minute details, so you can more easily spot a fake. The best defense against buying a fake Rolex Submariner, or any fake timepiece, is to buy from a reputable dealer who can provide a guarantee of authenticity on the watch.
The Rolex Submariner’s original design, introduced in 1954, has stood the test of time, and has become the reference for many diver’s watches. Many refer to the Tudor Black Bay as the ultimate Rolex Submariner alternative. Tudor was in fact started by Rolex founder Hans Wilsdorf, as a line of watches with the same quality as Rolex, but with a more affordable price point.
On the secondary market, you can browse through a wider assortment of Rolex Submariner watches – from previous and current productions to vintage and unworn models. Given that the secondary market offers hundreds of variations from almost seven decades of the Submariner’s history, the prices of a used model can vary greatly from four to six figures. In general, prices are lowest for stainless steel models, followed by two-tone or stainless steel and gold models. The most expensive Submariners are those made of solid 18k yellow gold and white gold.