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Selling Your Preowned Rolex

Selling Your Rolex

Selling your pre-owned Rolex has become a multi-billion dollar industry worldwide. It may seem daunting to sell your valued timepiece with all of the information or misinformation out there. Your initial search for information has lead you here and you have made the right choice because the first step is research, the second step is research, and the third step is research. Below are a few helpful tips to help you along the way.


Research your Rolex

Research your watch. Know what you are selling, know your watch. Knowledge is power in the watch world. This is especially true with Rolex. Everything you need to know to sell your Rolex is located on the actual timepiece. Do you know the model name or serial number of your Rolex? These two pieces of information can go a long way on informing you about your timepiece. Both of these pieces of information are located on the case of a Rolex watch with few exceptions. In most cases the model number and serial number is located at 12 o’clock and 6 o’clock where the bracelet attaches to the case. However do not try to remove the bracelet yourself; you could do more harm than good.


Once you know the model and serial numbers, research again. Is your particular model still being manufactured? What does it sell for on average in the pre-owned market? Research price points for the most recent 10 watches of that model sold. Next observe your watch with an eye for detail. Is it working? What condition are the Dial, Bracelet, and Bezel in? Are there scuffs, scratches dents? Are there engravings? Is it an automatic, manual, or quartz movement? Try to know your watch as much and with as much detail as you can. However do not open the watch, leave that to professionals.


These few knowledgeable observations will set you on the right path. All you need is a quick checklist or guide to help you along the way. These bullet points and characteristics are the exact same details every knowledgeable professional will use when purchasing your timepiece. Not only will this checklist help you sell your Rolex it will give you a knowledge base to use when you are speaking with the buyer. A seller who is knowledgeable at the point of sale will not be able to be taken advantage of.


How Will You Sell Your Rolex

How will you sell your Rolex with all your new found knowledge? EBay charges many fees and there are countless horror stories. Many buyers will not purchase from sellers on EBay without established reputations. These reputations can take years. Although it can be done, EBay is time consuming and there is a risk financially. Craigslist is the same but can also have risk physically as you are meeting strangers and exchanging valuable items with no protection. Your best answer is most likely a reputable dealer online or locally. Again when deciding on which online or local buyer to use research is key.


Who is Buying Your Rolex

You have decided to sell your Rolex, whether you need the money for a trip to Paris, a present for that special someone, or you just want to upgrade to a newer model, why you are selling your Rolex is of little relevance. Who you are selling to is relevant in the extreme. Again, research is the answer. Research the company that is buying your timepiece. Research the company’s reputation. Are they in good standing locally? Do they have a good reputation nationally? Reputations are hard to hide and harder to fake. If the company has a good reputation they will without question have numerous testimonials from past clients available for new clients to read.


One factor that is extremely important is experience. Has the company that is buying your timepiece been around for more than a few years? Do they in fact have a master watchmaker? The best companies online and locally will have a master watchmaker on staff. This is a fact many first time sellers overlook. Most importantly try to limit your choices to those that deal with watches and watches only. Jewelry stores are often the worst place to go, simply because their focus is jewelry not watches. Watches are an ancillary product to them.


Become an Informed Consumer

The most important aspect of this information is to be as knowledgeable a consumer and seller as possible. An informed knowledge base will instill confidence with all of your future interactions concerning your present and future luxury watches. If you are still unsure about a certain aspect of the process, or there are questions you have that were not addressed, especially if you still feel a bit overwhelmed, feel free to contact us. We are here to help you. Even if you do not sell to us or buy from us, we want your undertaking with our company to be an outstanding experience.


The following is a Rolex check list as well as a searchable Rolex serial number and model number list. Using these lists will give you a strong foundation in any future transactions you will experience. We at Swiss Watch Expo hope we have shared some advice and experience that you have and will find helpful. If you encounter any trouble at any time, feel free to call or email with any questions or concerns. We look forward to speaking with you soon and wish you the best of luck.


Rolex Checklist:

  • Identify Model name – The name of the Rolex model will often be listed on the dial for example: Oyster Perpetual Datejust, Submariner, GMT, Seadweller, Cellini, Etc..
  • Identify model number and serial number. You can find both items on your original Rolex paperwork, warranty card, or watch appraisal. You can also find the model number between the case lugs at 12 o’clock and the serial number between the lugs at 6 o’clock. Lugs are what attach the bracelet to the case. The bracelet must be removed to see the numbers but do not try to remove the bracelet yourself.
  • Model number determines model name. See Model # chart below.
  • Serial number determines year of production. See Serial # chart below.
  • Describe the material of the case, bezel and the bracelet. Most common material are: stainless steel, steel and 14K gold, steel and 18K gold, 9K gold, 14K gold or 18K gold (white, yellow or rose), and platinum.
  • Identify the type of the bracelet – The three most common types of Rolex bracelets are Oyster, Jubilee, and Presidential.
  • Identify characteristics of the dial or face of the Rolex – The two most important aspects of any Rolex dial are the color of the dial and style or type of hour markers. Typical or most common examples of hour markers are: Arabic numerals, roman numerals, index markers, luminous index markers, arrowhead, diamond markers etc…
  • Identify the type of crystal. Common Rolex crystals are Sapphire and Acrylic.
  • Does your Rolex have the date?
  • Identify the type of Bezel. The Bezel is the metal band around the dial of the Rolex, Typical examples of a Rolex Bezel: smooth, engine-turned, fluted or diamond.
  • Determine the condition of the dial, bezel, case, and crystal – are there scuffs, scratches, or dents?
  • Condition of Bracelet – This is known as stretch. Hold the watch by the case. A perfect bracelet will be perpendicular to the ground. The more the bracelet bends towards ground the worse the bracelet. Stretch in a bracelet cannot be repaired.

Men’s Rolex Model Names:

  • Air King
  • Cellini
  • Date
  • Datejust
  • Daytona
  • Explorer I
  • Explorer II
  • GMT Master
  • GMT Master II
  • Millgousse
  • Non-date / Oyster Perpetual
  • Oysterquartz
  • Pearlmaster Masterpiece
  • President
  • Seadweller
  • Submariner
  • Turnograph
  • Yachtmaster

Ladies Rolex Model Names:

  • Cellini
  • Date
  • Datejust
  • Midsize datejust
  • Non-date (oyster perpetual)
  • Pearlmaster
  • President
  • Yachtmaster

Men’s Rolex Models Numbers:

Airking: 1002, 1005, 5500, 5570, 14000, 14010, 114000, 114010, 114234


Cellini: 4014, 4017, 4112, 5122, 5115. 5116, 5117, 4223, 5230, 5330


Date: 1500, 1501, 1503, 15000, 15010, 15037, 15200, 15210, 15223, 15237, 115200, 115210


Datejust: 166201, 116244, 116243, 116238, 116234, 116233, 116231, 116208, 116203, 116201, 116200, 116199, 116189, 116188, 116139, 116138, 16248, 16238, 16234, 16233, 16220, 16203, 16200, 16078, 16030, 16018, 16014, 16013, 16000, 6827, 6605, 6604, 6518, 6305, 1630, 1607, 1603, 1601, 1600


Daytona (Cosmograph): 116599, 116598, 116589, 116528, 116523, 116520, 116519, 116518, 116515, 116509, 116505, 16528, 16523, 16520, 16519, 16518, 16515, 6265, 6264, 6263, 6262, 6241, 6240, 6239


Explorer: 114270, 14270, 6610, 6350, 6298, 6150, 6098, 5504, 1038, 1016


Explorer II: 216570, 16570, 16550, 1655


GMT-Master: 16758, 16753, 16750, 16713, 16700, 6542, 1675


GMT-Master II: 116758, 116718, 116713, 116710, 16760, 16718, 16710


Milgauss: 116400V, 116400, 6451, 1019


Non Date / Oyster Perpetual: 14233M, 14208M, 14203M, 14238, 14208, 14203, 6634, 6623, 6605, 6590, 6584, 6582, 6580, 6569, 6567, 6565, 6564, 6556, 6552, 6551, 6549, 6548, 6546, 6532, 6518, 6284, 6202, 6177, 6103, 6085, 5500, 1038, 1030, 1025, 1024, 1023, 1018, 1014, 1010, 1008, 1007, 1006, 1005, 1004, 1003, 1002


OysterQuartz: 17014, 17013, 17000, 19018


Pearlmaster Masterpiece: 81318, 18948, 18946


President – Day/Date: 118399, 118398, 118388, 118366, 118348, 118346, 118339, 118338, 118296, 118239, 118238, 118235, 118209, 118208, 118206, 118205, 18958, 18956, 18948, 18946, 18346, 18308, 18248, 18239, 18238, 18078, 18048, 18039, 18038, 18026, 6611, 6511, 1807, 1804, 1803


Sea-Dweller: 116660, 16660, 16600, 1665


Submariner: 14060M, 114060, 14060, 6538, 6536, 6205, 6204, 6200, 5517, 5514, 5513, 5512, 5508


Submariner Date: 168000, 116619, 116618, 116613, 116610, 16808, 16803, 16800, 16618, 16613, 16610, 1680


Turn-O-Graph / Datejust / Thunderbird: 116264, 116263, 116261, 16268, 16264, 16263, 16253, 6309, 1625


Yacht-Master: 166233, 116689, 116688, 16628, 16623, 16622


Women’s Rolex Models Numbers:

Cellini:

Ladies Date: 79240, 79240, 79190, 79160, 69240, 69190, 69174, 69173, 69163, 69160, 6919, 6917, 6916, 6519, 6517, 6516


Ladies Datejust: 179173, 179313, 179174, 179173, 179171, 179163, 179161, 179160, 79174, 79173, 79163, 69190, 69174, 69173, 69163, 69160, 69136, 6927, 6917, 6916, 6517


Datejust Mid-Size: 178383, 178313, 178288, 178286, 178279, 178278, 178275, 178274, 178273, 178269, 178248, 178246, 178245, 178243, 178240, 178239, 178238, 178159, 178158, 81339, 81338, 81308, 81209, 81208, 81158, 78288, 78286, 78279, 78278, 78274, 78273, 78266, 78248, 78246, 78243, 78240, 77438, 77080, 77014, 68278, 68274, 68273, 68248, 68243, 68240, 17824, 7518, 6824


Ladies Oyster Perpetual: 761833, 176210, 176200, 79193, 77518, 76243, 76198, 76193, 76188, 76183, 76180, 76094, 76080, 76030, 67243, 67230, 67198, 67197, 67194, 67193, 67180, 6724, 6723, 6719, 6718


Ladies Pearlmaster: 80359, 80328, 80319, 80318, 80309, 80299, 80298, 69299, 69298


Ladies President: 179459, 179368, 179298, 179239, 179179, 179178, 179175, 179168, 179166, 179165, 179159, 179158, 179138, 179136, 79288, 79238, 79179, 79178, 79168, 79166, 79159, 79158, 79138, 79136, 79126, 79089, 79088, 79079, 79078, 79068, 69278, 69179, 69178


Ladies Yacht-Master: 169628, 169623, 169622, 168628, 168623, 168622, 69628, 69623, 68628, 68623, 18622



DATING ROLEX'S BY SERIAL NUMBER


Random 2010 - present
G000,001 2009 - 2010
V000,001 2008 - 2009
M000,001 2007 - 2008
Z000,001 2006 - 2007
D000,001 2005 - 2006
F000,001 2004 - 2005
Y000,001 2003 - 2004
K000,001 2001 - 2002
P000,001 2000 - 2001
A000,001 1999 - 2000
U000,001 1998 - 1999
T000,001 1996 - 1997
W000,001 1995
S000,001 1993
C000,001 1992
N000,001 1991
X000,001 1991
E000,001 1990
L000,001 1989
R000,000 1987
9,999,999 1987
9,290,000 1986
8,814,000 1985
8,338,000 1984
7,862,000 1983
7,386,000 1982
6,910,000 1981
6,434,000 1980
5,958,000 1979
5,482,000 1978
5,006,000 1977
4,539,000  
4,267,100 1975
4,004,200 1974
3,741,300 1973
3,478,400 1972
3,215,500 1971
2,952,600 1970
2,689,700 1969
2,426,800 1968
2,163,900 1967
1,871,000 1966
1,792,000 1965
1,714,000 1964
1,636,000 1963
1,558,000 1962
1,480,000 1961
1,402,000 1960
1,100,000 1959
600,000 1957
400,000 1956
200,000 1955
999,000 1954
950,000 1953
803,800 1952
738,700 1951
673,600 1950
608,500 1949
543,400 1948
478,300 1947
413,200 1946
348,100 1945
283,000 1944
253,400 1943
223,800 1942
194,200 1941
164,600 1940
135,000 1939
117,000 1938
99,000 1937
81,000 1936
63,000 1935
45,000 1934
42,680 1932
40,250 1931
37,820 1930
35,390 1929
32,960 1928
30,430 1927
28,000 1926

Visit Our Store

Street: 3170 Peachtree Rd
City: Atlanta
State: GA
Zip: 30305
Phone (404) 814-1814 | (800) 797-0634

SwissWatchExpo is a retailer of pre-owned luxury Swiss watches. We are not an authorized Rolex SA or Cartier International AG dealer nor are we an authorized retailer of any other watch or jewelry manufacturer. Datejust, Day-Date President, Presidential, Pearlmaster, Masterpiece, Submariner, Cosmograph Daytona, Explorer, Sea Dweller, GMT Master, Yacht-Master, Air King Milgauss, Prince, and Cellini are all registered trademarks of the Rolex Corporation (Rolex USA, Rolex S.A.). Cartier, Audemar Piguet, Baume & Mercier, Bell & Ross, Bedat, Breitling, Chopard, Ebel, Franck Muller, Girard-perregaux, Graham, Iwc, Jaeger Lecoultre, Longines, Maurice Lacroix, Omega, Piaget, Panerai, Patek Philippe, Roger Dubuis, Tag Heuer, Vacheron & Constantin, Tudor, Zenith, Ulysse Nardin are all registered trademarks of their respective corporations. The manufacturer's warranty will not apply to watches sold by SwissWatchExpo and SwissWatchExpo is not an authorized dealer of any of these brands. All warranties are provided solely by SwissWatchExpo. All trademarked names, brands and models, mentioned on this site are the sole property of their respective trademark owners. This site, including its owners, operators, and developers, is not affiliated with nor endorsed by ANY watch or jewelry manufacturer brand or any subsidiaries thereof, in any way.