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The Rolex Oyster Perpetual Datejust has long been a standout in the world of luxury watchmaking. Since its debut in 1945, it has been considered a trailblazer for introducing the date window feature in self-winding chronometer wristwatches, setting a new standard for the industry. This seemingly simple innovation has now become a symbol of high-end timepieces. The Datejust's elegant design, featuring an Oyster case and intricate Jubilee bracelet, sets it apart from its peers, commanding just the right amount of attention.
Rolex has stayed true to the Datejust's original charm while also expanding its appeal to a wider audience, through the introduction of new models like the Datejust 41 and Lady-Datejust, offering a range of sizes to suit varied preferences. The versatility of the Datejust's design makes it suitable for both formal occasions and everyday wear, with options available in stainless steel or gold finishes that exude sophistication in any setting.
At SwissWatchExpo, our dedicated team is committed to delivering exceptional quality and service, whether you're shopping online or in our showroom in Buckhead, Atlanta. We take pride in offering a carefully curated collection of authentic, pre-owned Rolex Datejust watches. Whether you're an experienced collector or a first-time buyer, you can rely on us to provide a seamless and enjoyable shopping experience. Explore our online inventory with confidence, knowing that the watch you see is exactly what you'll receive in your hands.
Sell or trade-in your Rolex Datejust for the best price with SwissWatchExpo. SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex Datejust to keep your luxury watch collection fresh!
Reflecting the collection's vast diversity, the Rolex Datejust price ranges from $7,550 for current stainless steel models up to $150,000 for exclusive pavé diamond editions.
Vintage Datejust references serve as accessible entry points compared to modern models, which command significantly higher premiums. The Rolex Datejust price range spans a broad range, starting from four-figure vintage watches and extending into the five figures—and even low six figures for exclusive gem-set iterations.
The price ultimately depends on the specific configuration you choose. Rolex Datejust 41 models are generally priced higher than 36mm models.
The case and bezel material can also drive the price up. Classic stainless steel offers an excellent entry point into the collection, while premium two-tone models command a higher premium. Adding elegant upgrades—like Rolex's signature fluted bezel or a brilliant diamond-set dial—will further elevate the watch's prestige and overall value. Because the Datejust is such a highly customizable timepiece, the final investment simply reflects the unique details you select.
The pre-owned pricing in the table below is based on average market values for box-and-paper sets as of February 2026.
| Model / Ref | Era | Popular Name | Metal | Bezel/Dial | Retail Price in USD | Pre-Owned Price (Approx) in USD - With Box and Papers | Notable Feature |
|---|---|---|---|---|---|---|---|
| 126334 | Current | Wimbledon 41 | Steel/White Gold | Fluted/Slate Roman | $11,650 | $13,500 - $15,500 | Distinctive slate dial with green Roman numerals. |
| 126234 | Current | Modern 36 | Steel/White Gold | Fluted/Mint Green | $9,350 - $9,900 | $12,000 - $14,000 | The modern 36mm standard featuring popular new dial colors. |
| 126300 | Current | Smooth 41 | Steel | Smooth/Blue | $8,950 | $9,500 - $11,000 | The current 41mm all-steel standard with a smooth bezel. |
| 126200 | Current | Smooth 36 | Steel | Smooth/Black | $8,150 | $8,000 - $9,500 | The current 36mm entry-level all-steel Datejust. |
| 126233 | Current | Modern Two-Tone | Steel/Yellow Gold | Fluted/Champagne | $14,750 | $14,500 - $16,000 | The current iteration of the classic two-tone status symbol. |
| 126333 | Current | Two-Tone 41 | Steel/Yellow Gold | Fluted/Black | $14,000 - $17,000 | $16,000 - $17,500 | Modern 41mm two-tone for those wanting a larger wrist presence. |
| 278274 | Current | Midsize 31 | Steel/White Gold | Fluted/Pink | $9,800 - $14,000 | $9,500 - $11,000 | Highly popular midsize 31mm proportion for women. |
| 279174 | Current | Lady-Datejust 28 | Steel/White Gold | Fluted/Silver | $9,150 | $8,500 - $10,000 | The current standard 28mm Lady-Datejust. |
| 116234 | Neo-Vintage | Super Jubilee | Steel/White Gold | Fluted/Blue | Discontinued | $8,500 - $9,500 | The first 36mm to feature the hidden "Super Jubilee" clasp. |
| 116200 | Neo-Vintage | Roulette 36 | Steel | Smooth/Silver | Discontinued | $7,000 - $8,000 | Features thicker lugs and often a black/red "roulette" date wheel. |
| 116233 | Neo-Vintage | Heavy Two-Tone | Steel/Yellow Gold | Fluted/Champagne | Discontinued | $10,500 - $12,000 | Upgraded solid center links and polished, thicker lugs. |
| 116334 | Neo-Vintage | Datejust II | Steel/White Gold | Fluted/Rhodium | Discontinued | $11,500 - $12,500 | The first 41mm Datejust, known for much thicker proportions. |
| 116300 | Neo-Vintage | Datejust II | Steel | Smooth/Black | Discontinued | $9,000 - $10,000 | The all-steel, sportier execution of the Datejust II. |
| 16233 | Vintage | Classic Two-Tone | Steel/Yellow Gold | Fluted/Champagne | Discontinued | $6,500 - $8,500 | The iconic 90s two-tone with sapphire crystal and quickset date. |
| 16234 | Vintage | Classic 36 | Steel/White Gold | Fluted/Silver | Discontinued | $6,500 - $8,000 | The quintessential stainless steel and white gold 90s aesthetic. |
| 1601 | Vintage | The Pie-Pan | Steel/White Gold | Fluted/Silver | Discontinued | $4,500 - $5,500 | Iconic stepped "pie-pan" dial and non-quickset movement. |
| 16013 | Vintage | Transitional Two-Tone | Steel/Yellow Gold | Fluted/Champagne | Discontinued | $6,500 - $7,500 | Transitional model introducing the quickset date to two-tone. |
| 16030 | Vintage | Engine-Turned | Steel | Engine-Turned/Silver | Discontinued | $5,500 - $6,500 | Features the uniquely textured, discontinued steel engine-turned bezel. |
| 16014 | Vintage | Transitional 36 | Steel/White Gold | Fluted/Linen | Discontinued | $5,500 - $6,500 | First quickset steel/white gold model; popular with linen dials. |
| 69173 | Vintage | Classic Lady | Steel/Yellow Gold | Fluted/Champagne | Discontinued | $5,500 - $6,500 | The quintessential vintage 26mm two-tone Lady-Datejust. |
The Rolex Datejust is a classically-designed self-winding chronometer wristwatch introduced by Rolex in 1945. It is characterized by an Oyster case and a date display at 3 o’clock.
The Rolex Datejust has been a staple of the Rolex catalog since its debut in 1945, making it one of the brand’s oldest models still in production. Its classic design – with an Oyster case, date aperture at 3 o’clock, and a choice between Oyster and Jubilee bracelets – has changed very little over the decades. With a classic design and a wide variety of styles on offer, the Rolex Datejust is a great watch for those who want an all-occasion timepiece.
The illustrious status of the Rolex Datejust makes it a target of many counterfeiters. Being a Rolex, the Datejust is made to the highest standards and using the highest-quality materials. Before buying your watch, look for any signs of sub-standard manufacturing. For example, check for any missing or misaligned text, see if the Cyclops lens is perfectly centered over the date, and lookout for a seconds hand that jumps from one second to the next, instead of a sweeping motion. If even the smallest detail comes across as shoddy, you can be certain that it’s not a real Rolex.
When buying a luxury watch, it is essential to do research on your chosen model and reference. Becoming familiar with your chosen watch’s details will help you more easily spot a fake. As we always advise clients, your best defense against buying a fake timepiece is to get your watch from a reputable and trusted dealer, such as SwissWatchExpo who can provide a guarantee of authenticity on the watch.
Rolex generally recommends for professional servicing every 10 years to maintain your watch’s accuracy and waterproofness. However, this would all depend on how your watch is used and stored. There may be signs that your watch needs a service sooner rather than later.