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Rolex has an illustrious legacy of crafting exceptional timepieces that have become synonymous with status and refinement.
The esteemed men's Rolex watch collection showcases iconic models like the Submariner, known for its diving capabilities and rugged allure, and the Datejust, celebrated for its timeless grace and precision. Each timepiece embodies Rolex's unwavering commitment to remaining the preferred choice of discerning gentlemen worldwide.
The Rolex Submariner, introduced in 1953, is famed for its its robust construction and water-resistant prowess, cementing its status as the quintessential diver's watch. The Datejust, launched in 1945, marked a pioneering moment, being the first wristwatch to feature an automatically changing date function, seamlessly blending innovation with classic aesthetics.
The Day-Date, often referred to as the "President's Watch," merits accolades for its exquisite design and pioneering capability to display both the date and the day of the week in full. Embodying nautical inspiration, the Yacht-Master strikes a harmonious balance between sporty elegance and Rolex's hallmark precision, while the GMT-Master, with its origins in aviation, offers dual time zone functionality – a cherished choice among avid travelers.
From the intrepid essence of the Rolex Explorer, tailored for extreme conditions and exploration, to the eminent presence of the Rolex Day-Date, there exists a men's Rolex watch to suit every discerning taste.
Rolex's commitment to innovation and quality ensures that every watch is a worthy investment, capable of becoming a cherished heirloom for generations to come.
Explore our vast selection of pre-owned men's Rolex watches, where each timepiece undergoes rigorous testing to guarantee authenticity and performance.
Evaluating prices for used men's Rolex watches requires breaking the market down by material and model history. You can still enter the brand for under $7,000. Vintage Datejusts, specifically the reference 1601, sit comfortably in the $4,000 to $6,000 range. However, the numbers shift quickly once you look at modern stainless steel sports models. Standard demand drivers like the Submariner Date and the "Pepsi" GMT-Master II consistently trade between $13,500 and $24,000.
Moving up to precious metals and complex movements changes the baseline entirely. A solid gold Day-Date 40 anchors the higher end around $43,000. We also see significant premiums for newer integrated-bracelet releases like the steel Land-Dweller, which easily commands $22,000 to $27,000. For ultimate collector pieces, prices regularly cross six figures. The platinum Daytona reliably changes hands between $110,000 and $125,000 on the pre-owned market.
| Model / Ref | Era | Popular Name | Metal | Bezel/Dial | Retail Price in USD | Pre-Owned Price (Approx) in USD - With Box and Papers | Notable Feature |
|---|---|---|---|---|---|---|---|
| Submariner Date 126610LN | Current | N/A | Oystersteel | Black Ceramic | 11350 | $13,500 - $14,500 | Refined 41mm case with slimmer lugs and broader bracelet. |
| Submariner Date 126610LV | Current | Starbucks / Cermit | Oystersteel | Green Ceramic | 11900 | $15,000 - $17,000 | MK2 bezel insert features a lighter lime green tone. |
| Submariner 124060 | Current | No Date | Oystersteel | Black Ceramic | 10050 | $11,500 - $12,500 | Perfectly symmetrical dial honoring the original dive watch. |
| Submariner Date 126613LB | Current | Bluesy | Steel & Yellow Gold | Blue Ceramic | 18900 | $18,500 - $21,000 | Stunning sunburst blue dial perfectly complements the gold. |
| Submariner Date 116610LV | Discontinued | Hulk | Oystersteel | Green Ceramic | Discontinued | $18,000 - $22,000 | Distinctive thick Maxi case paired with a green sunburst dial. |
| Submariner Date 16610LV | Neo-Vintage | Kermit | Oystersteel | Green Aluminum | Discontinued | $14,000 - $18,000 | 50th Anniversary release marking the debut of the Maxi dial. |
| Submariner Date 16610 | Neo-Vintage | N/A | Oystersteel | Black Aluminum | Discontinued | $9,000 - $11,000 | The quintessential classic aluminum bezel daily wearer. |
| GMT-Master II 126710BLRO | Current | Pepsi | Oystersteel | Red/Blue Ceramic | 11800 | $21,000 - $24,000 | Highly coveted modern travel watch, especially on Jubilee. |
| GMT-Master II 126710BLNR | Current | Batgirl / Batman | Oystersteel | Black/Blue Ceramic | $11,800 - $12,000 | $17,000 - $19,000 | Nicknamed Batgirl when configured on the Jubilee bracelet. |
| GMT-Master II 126711CHNR | Current | Root Beer | Steel & Everose Gold | Black/Brown Ceramic | 19600 | $19,500 - $21,000 | Warm Everose gold accents create a refined aesthetic. |
| GMT-Master II 126720VTNR | Current | Sprite | Oystersteel | Green/Black Ceramic | 12200 | $18,000 - $20,000 | Unique left-handed (destro) crown and date placement. |
| GMT-Master II 116710BLNR | Discontinued | Batman | Oystersteel | Black/Blue Ceramic | Discontinued | $15,000 - $17,000 | The very first steel Rolex to feature a bi-color ceramic bezel. |
| GMT-Master II 16710 | Neo-Vintage | Coke | Oystersteel | Red/Black Aluminum | Discontinued | $11,000 - $14,000 | Highly versatile with easily swappable bezel inserts. |
| Cosmograph Daytona 126500LN | Current | Panda | Oystersteel | Black Ceramic | 16900 | $30,000 - $35,000 | Updated caliber 4131 and metal-edged ceramic bezel. |
| Cosmograph Daytona 116500LN | Discontinued | Panda | Oystersteel | Black Ceramic | Discontinued | $28,000 - $32,000 | The wildly popular first steel Daytona with a ceramic bezel. |
| Cosmograph Daytona 16520 | Neo-Vintage | Zenith Daytona | Oystersteel | Steel | Discontinued | $25,000 - $35,000 | Powered by a modified Zenith El Primero movement. |
| Cosmograph Daytona 116508 | Discontinued | John Mayer | Yellow Gold | Yellow Gold | Discontinued | $65,000 - $80,000 | Iconic rich green sunburst dial that surged in popularity. |
| Cosmograph Daytona 126506 | Current | Platona | Platinum | Brown Ceramic | 84600 | $110,000 - $125,000 | First Daytona model to feature a sapphire exhibition caseback. |
| Day-Date 40 228238 | Current | President | Yellow Gold | Fluted | 48000 | $43,000 - $48,500 | The ultimate modern gold status symbol with a 40mm case. |
| Day-Date 36 128238 | Current | Rainbow | Yellow Gold | Diamond/Sapphire | 124500 | $75,000 - $95,000 | Introduced in 2021, features spectacular gradient gem-setting. |
| Day-Date 36 18238 | Neo-Vintage | President | Yellow Gold | Fluted | Discontinued | $15,000 - $18,000 | Double quickset movement for convenient day/date setting. |
| Datejust 41 126334 | Current | Wimbledon | Steel & White Gold | Fluted | 11850 | $13,500 - $15,000 | Distinctive slate dial with green-outlined Roman numerals. |
| Datejust 36 126234 | Current | N/A | Steel & White Gold | Fluted | 9150 | $9,500 - $11,000 | Perfect classic proportions, often with fluted motif dials. |
| Datejust 36 16234 | Neo-Vintage | N/A | Steel & White Gold | Fluted | Discontinued | $5,500 - $7,000 | An excellent value entry point into traditional Rolex design. |
| Datejust 36 1601 | Vintage | N/A | Steel & White Gold | Fluted | Discontinued | $4,000 - $6,000 | Iconic pie-pan dial characteristic of vintage Rolex charm. |
| Explorer II 226570 | Current | Polar | Oystersteel | Steel (24hr) | 10600 | $11,500 - $13,000 | Modern 42mm size with the throwback orange GMT hand. |
| Explorer II 16570 | Neo-Vintage | Polar | Oystersteel | Steel (24hr) | Discontinued | $8,000 - $10,500 | Highly comfortable 40mm case with a red GMT hand. |
| Explorer 124270 | Current | N/A | Oystersteel | Smooth | 7450 | $8,000 - $9,500 | Triumphant return to the classically proportioned 36mm size. |
| Explorer 214270 | Discontinued | MKII | Oystersteel | Smooth | Discontinued | $7,500 - $9,000 | Upsized 39mm case featuring fully lumed 3-6-9 numerals. |
| Sea-Dweller 126600 | Current | SD43 | Oystersteel | Black Ceramic | 14550 | $13,500 - $15,000 | Larger 43mm case featuring red dial text and a Cyclops lens. |
| Deepsea 136660 | Current | James Cameron | Oystersteel | Black Ceramic | 15880 | $15,000 - $16,500 | Features a striking D-Blue gradient dial from blue to black. |
| Milgauss 116400GV | Discontinued | Z-Blue | Oystersteel | Smooth | Discontinued | $11,000 - $13,000 | Unique green sapphire crystal and orange lightning bolt hand. |
| Sky-Dweller 326934 | Current | N/A | Steel & White Gold | Fluted Command | 16900 | $20,000 - $24,000 | Features a complex annual calendar and dual time zone. |
| Oyster Perpetual 41 124300 | Current | N/A | Oystersteel | Smooth | 6750 | $8,500 - $10,000 | Versatile and highly wearable daily watch in various dial colors. |
| Oyster Perpetual 41 124300 | Current | Celebration | Oystersteel | Smooth | 6750 | $15,000 - $18,000 | Highly sought-after bubbles dial motif commanding huge premiums. |
| Yacht-Master 40 126622 | Current | Rhodium | Steel & Platinum | Platinum | 13200 | $13,500 - $15,500 | Sophisticated slate dial highlighted with light blue accents. |
| Yacht-Master II 116680 | Discontinued | N/A | Oystersteel | Blue Ceramic | Discontinued | $16,000 - $18,000 | Complex programmable mechanical countdown timer for regattas. |
| Air-King 126900 | Current | N/A | Oystersteel | Smooth | 8150 | $8,500 - $9,500 | Upgraded case with crown guards and a more balanced dial. |
| Cellini 50535 | Discontinued | Moonphase | Everose Gold | Fluted/Smooth | Discontinued | $22,000 - $26,000 | The only modern Rolex to feature a moonphase complication. |
Sell or trade-in your men's rolex for the best price with SwissWatchExpo. SwissWatchExpo makes it easy to sell or trade in your used or pre-owned Rolex to keep your luxury watch collection fresh!
There are a number of ways to tell if a Rolex watch is genuine. One of the guiding principles is that Rolex watches are some of the finest made in the world. So, if any detail of your watch is sloppily or cheaply done, that is a sign that your watch might be counterfeit. Be sure to check out our guide on How to Tell if A Rolex is Real, for hallmarks of a genuine Rolex. We also advise clients to only go to an official Rolex retailer for authentication.
The price of a pre-owned men's Rolex watch can vary greatly depending on the model, its materials and design, and the overall condition of the timepiece. As of 2024, the price of a men's pre-owned Rolex averages between $5,000 and $6,000 for models on the more compact side (34 - 36mm); north of $6,000 for classic models in steel and two-tone metals; while models in high demand on retail can go from $10,000 to over $20,000. It is not uncommon for pre-owned or used Rolex to cost significantly more than their brand new counterparts. This could either be because: the watch is rare or vintage and there are less of them in existence; or because there is an overwhelming demand for it, like watches with years-long waitlists at authorized retailers.
Rolex watches retain their value reasonably well. However, we don't recommend buying any watch for the sole purpose of making it an investment – that is, buying it only to sell it later for a profit – as it's not guaranteed that their price will appreciate later on.
It is generally recommended to have watches serviced every 3-5 years, but Rolex recommends professional servicing every 10 years. This all depends on real-life usage of the timepiece. However, there are tell-tale signs that your watch needs a service sooner rather than later. Here are Signs It's Time for Watch Maintenance.
SwissWatchExpo offers a full range of services, from basic maintenance to major repairs and restorations. We repair all Swiss luxury watch brands – and Rolex is our specialty! We have invested in a state-of-the-art service center, and are staffed with proficient horologists. When you choose SwissWatchExpo, your watch will be in the hands of a trained master watchmaker from start to finish. Find out more about our stringent Repair Services.